Core Viewpoint - The article discusses the rapid development of the new energy vehicle market and the strategies adopted by joint venture car manufacturers to regain market share, particularly through the implementation of a "one-price" model and direct sales approaches [3][4]. Group 1: Market Dynamics - The traditional sales model in the automotive industry has been disrupted by new entrants like Tesla, which utilize a direct sales model with transparent pricing [3][4]. - Joint venture brands are facing pressure as their market share has dropped to 36% in the first half of 2025, despite some brands experiencing a rebound in sales [5]. Group 2: Direct Sales Model - The introduction of the direct sales model by companies like FAW-Volkswagen aims to eliminate price negotiation, allowing customers to pay directly to the manufacturer [3][4]. - FAW-Toyota and SAIC-GM have also adopted similar strategies, with SAIC-GM focusing on inventory reduction and a production model based on sales [4]. Group 3: Role of Dealers - In the new direct sales model, the role of dealers is shifting from sales leaders to service providers, focusing on customer service rather than sales commissions [4][5]. - A dedicated team has been established by FAW-Volkswagen to ensure effective communication with customers, enhancing service quality [5]. Group 4: Pricing Strategy and Sales Impact - The "one-price" strategy has led to significant sales increases for certain models, such as the Buick Envision Plus, which saw monthly sales rise from under 5,000 to over 10,000 units after adopting a fixed price of 169,900 yuan [5]. - The average promotional discount for joint venture fuel vehicles reached 23.1% in the first half of 2025, up from 13% in 2023, indicating a strategic approach to pricing [5].

Core Viewpoint - FAW-Volkswagen has officially launched the new model, the "All-New Land Rover," with two variants priced at 269,900 yuan and 299,900 yuan respectively [1] Group 1: Product Launch - The All-New Land Rover is positioned as a mid-to-large SUV with dimensions of 5168mm in length, 2002mm in width, and 1792mm in height, featuring a wheelbase of 2980mm [1] - The vehicle offers two seating configurations: 6-seat and 7-seat layouts, making it the largest SUV model from Volkswagen globally [1] Group 2: Future Plans - Starting from 2026, FAW-Volkswagen plans to introduce 10 new models under the Volkswagen brand, with 9 of them being electric vehicles, targeting multiple market segments [1] Group 3: Technology and Features - All variants of the All-New Land Rover will come equipped with L2 level advanced driver assistance systems [1] - The vehicle is powered by the fifth-generation EA888 engine, paired with the DQ501 wet dual-clutch transmission and the 4Motion intelligent all-wheel-drive system [1]

Group 1 - The core viewpoint of the news is the launch of the new SUV model, the all-new Langjing, by FAW-Volkswagen, which features the IQ.Pilot enhanced driving assistance system, marking a significant advancement in fuel vehicle technology for family users in China [1][2] - The IQ.Pilot system enables precise maneuvers such as entering and exiting ramps, overtaking, and lane changes, while also effectively handling obstacles and traffic signals in urban settings, enhancing the overall driving experience [2] - The collaboration between FAW-Volkswagen and Shenzhen Zhuoyu Technology aims to create a seamless integration of fuel vehicles with advanced driving assistance technologies, providing a competitive edge in the automotive market [1][2] Group 2 - The IQ.Pilot system utilizes advanced technologies such as visual fusion perception and an explainable end-to-end model, allowing it to deliver a driving experience comparable to that of electric vehicles without relying on high-precision maps [2] - Zhuoyu Technology's dual-camera stereo vision system serves as the core sensor for the IQ.Pilot, enabling 3D perception and obstacle detection, thereby enhancing driving safety in challenging conditions [2] - The IQ.Pilot system recently received the A-SPICE CL2 certification from the Volkswagen system, indicating a high standard of quality control and process capability in its development [2][3]

Core Insights - The article highlights the launch of the new FAW-Volkswagen SUV, the "All-New Langjing," which offers a compelling combination of performance, space, and value for families [1][18]. Pricing and Models - The All-New Langjing is available in two models: the 450 4WD Supreme and the 450 4WD Flagship, priced at 269,900 yuan and 299,900 yuan respectively, with both 6-seat and 7-seat configurations available at the same price [3][4]. Performance and Engine - The SUV features the fifth-generation EA888 high-power engine, delivering a maximum power of 200 kW and peak torque of 400 Nm, outperforming competitors like BMW X5 and Mercedes-Benz GLE [6][7]. - Compared to the previous generation, the new engine's maximum power has increased by 23.5% and torque by 14.3%, with fuel consumption reduced to 8.33 L/100 km, a decrease of 3.7% [7][9]. Space and Comfort - With a length of 5,168 mm and a wheelbase of 2,980 mm, the All-New Langjing offers the largest space in its class, featuring a "room rate" of 87.2% [9][10]. - The third-row seating is designed for comfort, providing ample headroom and legroom, making it suitable for long journeys [10][11]. Intelligent Features - The SUV is equipped with a smart cockpit featuring a 15-inch central display, an 11.6-inch passenger entertainment screen, and a 10.25-inch instrument panel, powered by the Qualcomm 8155 chip [11][13]. - The IQ.Pilot advanced driving assistance system offers various features such as lane-keeping, adaptive cruise control, and emergency braking, enhancing safety and convenience during travel [13][14]. Safety and Quality - The All-New Langjing incorporates high-strength steel in 84% of its body, with 25% being hot-formed steel, providing enhanced safety during collisions [16]. - The vehicle includes multiple safety features such as intersection assistance, pedestrian protection, and emergency assistance, ensuring comprehensive safety for all passengers [16][18]. Value Proposition - The All-New Langjing is positioned as a family flagship SUV that redefines value for money, offering luxury features typically found in higher-end models at a competitive price point [4][18].

Core Viewpoint - The launch of the new flagship SUV, the all-new Langjing, by FAW-Volkswagen in Shanxi Datong, aims to meet the diverse travel needs of Chinese families with significant upgrades in space, power, intelligence, safety, and quality [1][22]. Group 1: Product Features - The all-new Langjing offers two models: the 450 4WD Supreme and the 450 4WD Flagship, priced at 269,900 yuan and 299,900 yuan respectively, with both 6-seat and 7-seat configurations available at the same price [1][3]. - The vehicle boasts a length of 5,168mm and a wheelbase of 2,980mm, providing a high space utilization rate of 87.2%, which is the highest in its class [4]. - The 6-seat version features independent second-row seats with electric adjustment, ventilation, heating, and 3D massage functions, while the 7-seat version allows for flexible seating arrangements to accommodate larger items [6]. Group 2: Performance and Efficiency - The all-new Langjing is equipped with the fifth-generation EA888 engine, delivering a maximum power of 200 kW and peak torque of 400 N·m, setting a new benchmark for performance and efficiency in the mid-to-large SUV market [7]. - The high-power version achieves a WLTC combined fuel consumption of 8.33 L/100km, balancing power and economy for family use [7]. Group 3: Intelligent Features - The vehicle features a three-screen design for an enhanced smart cockpit experience, integrating driving and entertainment information [8][9]. - It includes a 15-inch central control screen powered by Qualcomm's 8155 chip, supporting over 400 voice interaction functions with a recognition accuracy of over 95% [11]. - The all-new Langjing is the first fuel vehicle to feature end-to-end highway NOA (Navigation on Autopilot) functionality, enhancing driving assistance capabilities [13][14]. Group 4: Safety and Quality - The all-new Langjing adheres to strict German manufacturing standards, with a high-strength cage body and a high-strength steel usage rate of 84%, ensuring passenger safety [15]. - The vehicle has undergone extensive testing, accumulating a total mileage of 9.37 million kilometers before launch, equivalent to 234 laps around the Earth [17]. Group 5: Customer Care and Services - FAW-Volkswagen has introduced the "Jingxiang Family" exclusive service for Langjing owners, providing personalized high-quality purchase and ownership experiences [18]. - The company has launched the "Volkswagen Old Friends" customer brand IP, offering various benefits to reward long-term customer loyalty [20].

座舱作为驾乘人员与车辆交互最直接、最核心的载体，全新揽境不遗余力地为打造智慧座舱体验。车内三联屏设计，带来强烈的科技视觉体验，通过整合驾 驶、娱乐信息，为客户营造一个智能、舒适、愉悦的驾乘环境。 8月5日，一汽-大众6座/7座家庭旗舰SUV全新揽境于山西大同上市。作为大众最大的SUV，推出全新揽境450四驱至尊和全新揽境450四驱旗舰两款车型，厂 家直营价分别为26.99万元、29.99万元，且6座/7座同价。 一汽-大众同步带来顶格购车权益，包括总价值超过2万的"四终身"保障，即终身整车质保、终身基础保养、终身维修补偿和终身原装备件质保，以及价值 6666元的头等舱座椅躺赢包、价值5000元的电动侧踏等，还可叠加金融、置换、流量等在内的共计十一重礼遇，覆盖客户购车、用车、养车全流程。 以空间动力"双王炸"，打造旗舰出行体验 空间上，得益于5168mm的车长与2980mm超长轴距，全新揽境得房率高达87.2%，将尺寸优势真正转化为可感知的驾乘体验。尤其第三排座椅，通过991mm 的头部空间、1458mm的肘部空间与311mm座椅高度的组合，打造"真三排"体验，实现从"能坐"到"舒适乘坐"的本质跨越。 为满足不 ...

Core Viewpoint - The launch of the new FAW-Volkswagen flagship SUV, the all-new Langjing, aims to meet the diverse travel needs of Chinese families with significant upgrades in space, power, intelligence, safety, and quality [1][3]. Group 1: Product Features - The all-new Langjing is available in two models: the 450 four-wheel drive Supreme and the 450 four-wheel drive Flagship, priced at 269,900 yuan and 299,900 yuan respectively, with both 6-seat and 7-seat configurations offered at the same price [1]. - The vehicle boasts a length of 5168mm and a wheelbase of 2980mm, providing a spacious interior with a high space utilization rate of 87.2% [4]. - The third-row seating offers a "true three-row" experience with generous headroom of 991mm, elbow room of 1458mm, and seat height of 311mm, enhancing comfort for passengers [4]. - The 6-seat version features independent second-row seats with electric adjustment, ventilation, heating, and 3D massage functions, while the 7-seat version allows for flexible seating arrangements to accommodate larger items [4]. Group 2: Powertrain and Efficiency - The all-new Langjing is equipped with the fifth-generation EA888 engine, with the high-power version delivering a maximum power of 200kW and peak torque of 400N·m [4]. - Fuel efficiency has improved, with the high-power version achieving a WLTC combined fuel consumption of 8.33L per 100km [4]. Group 3: Intelligent Features - The vehicle features a three-screen design that integrates driving and entertainment information, enhancing the user experience [5]. - A 15-inch central control screen powered by Qualcomm's 8155 chip supports over 400 voice interaction functions with a recognition accuracy of over 95% [5]. - The all-new Langjing is the first fuel vehicle to feature end-to-end highway Navigation on Autopilot (NOA) and is equipped with an advanced driver assistance system developed in collaboration with Zhuoyue Technology [6]. Group 4: Safety and Quality - The all-new Langjing adheres to strict German manufacturing standards, with a high-strength cage body and a high-strength steel usage rate of 84%, including 25% hot-formed steel [7]. - The vehicle includes various safety technologies such as emergency assistance, intersection assistance, and pedestrian prediction protection, ensuring comprehensive safety for family travel [7]. - Prior to its launch, the vehicle underwent extensive testing, accumulating a total mileage of 9.37 million kilometers under various conditions [7]. Group 5: Customer Benefits - The launch includes significant purchase incentives, offering over 20,000 yuan in value, including a unique "four lifetime" guarantee covering lifetime vehicle warranty, basic maintenance, repair compensation, and original parts warranty [7]. - Additional benefits include a premium seat package valued at 6,666 yuan and an electric side step worth 5,000 yuan, along with various financial and trade-in offers [7].

撰 文 / 张 霖郁 设 计 / 张 萌 2025年上海车展期间，作为国内重要的德系合资企业之一，一汽-大众凭借现有车型、明年即将 交付的新能源车型以及自身的技术以及服务体系，展现出明确的转型信息，开启合资车企尤其 德系合资车企的反击元年。 CMP概念车，不只是概念 此次车展期间，一汽-大众重磅发布纯电概念车ID. AURA，面向中国年轻家庭群体，基于CMP平台 打造，同时搭载CEA电子电气架构。 CMP平台完全针对中国市场，由大众集团在中国本土的研发中心自主决策研发，这也是大众汽车在 华40年以来首次放权给本土团队。 电子电气架构CEA 由大众集团旗下软件公司CARIAD中国和大众集团在中国的研发中心合力完成。 一汽-大众将率先在2026年推出代表大众集团在纯电领域最先进的杀手锏CMP+CEA组合的车型，即 ID. AURA的量产车型。 ID. AURA外观充满力量感，短前后悬，车身侧面修长，具有时尚掀背轿车的运动比例。前大灯犀 利，贯穿式，和车头中央发光式大众汽车徽标组合，彰显车身宽度，同时增强了车辆蓄势而发、强 劲有力的视觉效果。 这是一款流畅且运动，富有"肌肉"的车型。 内饰设计方面，采用了极简风格， ...

Core Viewpoint - The 2025 Shanghai International Auto Show showcased FAW-Volkswagen's commitment to electric and intelligent transformation, highlighting innovative products like the ID.AURA concept car and the new flagship SUV, the all-new Langjing [1][2][10]. Group 1: Product Highlights - The ID.AURA, FAW-Volkswagen's first CMP platform concept car, features a youthful design and advanced CEA electronic architecture, enhancing connectivity and response speed by over 30% [2][4]. - The all-new Langjing SUV, designed for families, boasts a spacious interior with an 87.2% space utilization rate and the ability to carry four suitcases without folding the third row [6][8]. - The new Langjing is powered by the fifth-generation EA888 2.0T engine, achieving a 23.5% increase in maximum power and a 14.3% increase in peak torque, while reducing fuel consumption to 8.33L/100km [8]. Group 2: Strategic Initiatives - Starting in 2026, FAW-Volkswagen plans to launch 10 new models, including 5 pure electric and 2 plug-in hybrid vehicles, tailored to meet the needs of Chinese consumers [10]. - The company is shifting from a "global collaboration" model to a "local leadership" approach, enhancing its role in product definition and development to better serve local market demands [10][11]. - FAW-Volkswagen emphasizes quality and service as core competitive advantages, implementing a "double lifetime warranty" policy for its entire fuel SUV lineup [11]. Group 3: Technological Advancements - The self-developed Shugang Zhiyu cockpit features innovative technologies like intelligent music glass, reducing energy consumption by 72% compared to traditional systems [4]. - The integration of advanced technologies in the ID.AURA and the Shugang Zhiyu cockpit reflects FAW-Volkswagen's commitment to leading the future of mobility [2][4]. Group 4: Market Positioning - FAW-Volkswagen aims to drive high-quality development in the Chinese automotive industry by focusing on technological innovation, customer-centric approaches, and safety standards [11]. - The company is determined to redefine the standards of luxury and comfort in the automotive sector, leveraging its 34 years of experience in the Chinese market [4][11].

Core Insights - FAW-Volkswagen launched the ID.AURA, the first concept car built on the CMP platform specifically for the Chinese market, showcasing its commitment to local development and innovation [2][3] - The CMP platform supports electric, hybrid, and plug-in hybrid vehicles, emphasizing the company's strategic focus on electrification and intelligent technology [3][6] - The introduction of the fifth-generation EA888 engine in the new model, which improves power by 23.5% and torque by 14.3%, reflects advancements in fuel efficiency and performance [4][5] Strategic Developments - FAW-Volkswagen's strategy includes launching 11 new models tailored for the Chinese market by 2026, with a focus on electric and hybrid vehicles [6] - The company aims to enhance its market share in the rapidly growing Chinese electric vehicle sector, projected to reach 10 million units by 2025, accounting for over 50% of the global market [6] - The partnership between FAW and Volkswagen emphasizes local development and increased investment in research and development to meet market demands [6] Market Performance - In March, FAW-Volkswagen sold 154,000 vehicles, with a 1.4% increase in fuel vehicle sales, indicating resilience amid competitive pressures [7] - The company plans to launch several new fuel models, including the new generation of the Sagitar and the new Lavida, within the year [7] - FAW-Volkswagen's strategy encompasses a comprehensive approach to maintain advantages in fuel vehicles while seizing opportunities in electric and hybrid segments [7]