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打出“翻身仗”:传统燃料汽车连续三个月增长,8月销量同比增长12.9%
Zhong Guo Jing Ying Bao· 2025-09-13 02:05
Core Insights - The traditional fuel vehicle market in China has shown signs of recovery, with August sales reaching 1.074 million units, a month-on-month increase of 9.5% and a year-on-year increase of 12.9% [1] - The recovery in traditional fuel vehicle sales is attributed to strategic adjustments by manufacturers, including enhancements in product performance and pricing [1][2] - The introduction of new models and aggressive marketing strategies, including cash incentives and financing options, have contributed to the resurgence of fuel vehicles [2][4] Industry Trends - The market for traditional fuel vehicles has experienced a notable year-on-year growth in sales over the past three months, contrasting with the overall trend of decline in recent years [1] - The sales of traditional fuel vehicles in the first eight months of 2025 have only decreased by 0.3% compared to the previous year, indicating a potential stabilization in the market [1] - Major automotive brands are accelerating the upgrade of fuel vehicles, focusing on design, configuration, and smart technology to compete with the rapidly growing electric vehicle market [2][3] Technological Developments - The IQ.Pilot enhanced driving assistance system, developed in collaboration with local tech firms, is being integrated into new fuel vehicle models to improve their competitiveness [3][4] - The A5L model from Audi represents a significant advancement in fuel vehicle technology, featuring a new electronic architecture that enhances its smart capabilities [4][5] - The collaboration between Audi and Huawei in developing driving assistance technology highlights the industry's shift towards integrating advanced technology in fuel vehicles [6] Market Dynamics - Despite the rise of electric vehicles, fuel vehicles remain essential for many consumers, particularly families, and are expected to maintain a significant market share [6] - The competitive landscape for fuel vehicles is evolving, with manufacturers addressing previous shortcomings and enhancing their offerings to attract consumers [6] - The traditional fuel vehicle segment continues to be a crucial revenue source for automakers, underpinning their transition to electric mobility [6]
打出“翻身仗”!传统燃料汽车连续三个月保持增长 8月销量同比增长12.9%
Zhong Guo Jing Ying Bao· 2025-09-13 01:24
Group 1 - In August 2023, traditional fuel vehicle sales in China reached 1.074 million units, showing a month-on-month increase of 9.5% and a year-on-year increase of 12.9%, marking three consecutive months of growth [2] - Despite the overall decline in the fuel vehicle market, there has been a notable recovery in sales over the past three months, with year-on-year growth rates of 7.7%, 8.4%, and 12.9% for June, July, and August respectively [2] - The sales of traditional fuel vehicles in the first eight months of 2025 were 8.747 million units, reflecting a minimal year-on-year decline of only 0.3% compared to a 17.3% drop in 2024 [2] Group 2 - Many joint venture brands, including German and Japanese automakers, are responding to the competitive pressure from new energy vehicles by accelerating the upgrade of fuel vehicle models and offering various purchase incentives [3] - New models such as the all-new Volkswagen Sagitar L and Buick GL8 have been launched with significant price reductions and enhanced features, including advanced intelligent systems [3] - The all-new Sagitar L has a starting price reduced by approximately 20,000 yuan compared to its predecessor, while also enhancing its intelligent features [3] Group 3 - The IQ.Pilot advanced driving assistance system, developed by FAW-Volkswagen in collaboration with DJI's automotive division, aims to address the technological gaps in fuel vehicles [4] - The development of the IQ.Pilot system involved six years of collaboration, focusing on optimizing control algorithms and addressing thermal management challenges [4] - High-end fuel vehicles are also enhancing their intelligent configurations to compete with domestic high-end new energy models [4] Group 4 - The recently launched Audi A5L is notable for being the first fuel vehicle built on Audi's new PPC luxury fuel intelligent platform, featuring significant advancements in intelligent technology [5] - The A5L incorporates Huawei's advanced driving technology, utilizing a comprehensive sensor network for high-level driving assistance [5] - The main challenge for fuel vehicles in achieving intelligent features has been the limitations of their electronic and electrical architecture [6] Group 5 - Audi has developed a new E³ 1.2 electronic and electrical architecture to overcome the limitations of traditional fuel vehicles, enabling centralized control of all vehicle functions [6] - The collaboration between Audi and Huawei involves a clear division of responsibilities in the development of driving assistance technology [7] - The acceleration of intelligent transformation in fuel vehicles is expected to enhance their competitiveness and contribute to sales growth [7] Group 6 - Despite the rapid growth of new energy vehicles, fuel vehicles remain essential for many consumers, particularly families, and are still a significant source of revenue for traditional automakers [7] - The market for fuel vehicles is still substantial, with traditional automakers viewing their fuel vehicle business as crucial for their overall sales and profitability [7]
打出“翻身仗”:传统燃料汽车连续三个月保持增长 8月销量同比增长12.9%
Zhong Guo Jing Ying Bao· 2025-09-12 01:25
Core Insights - The traditional fuel vehicle market in China has shown signs of recovery, with sales in August reaching 1.074 million units, a month-on-month increase of 9.5% and a year-on-year increase of 12.9% [1] - The recovery in traditional fuel vehicle sales is attributed to strategic adjustments by manufacturers, including enhancements in product performance and pricing [1][2] - The introduction of new models and competitive pricing strategies by joint venture brands is driving the market, with significant upgrades in design, configuration, and technology [2][4] Industry Trends - The market for traditional fuel vehicles has experienced a notable year-on-year growth in sales over the past three months, contrasting with the overall trend of decline in recent years [1] - The sales of traditional fuel vehicles from January to August 2025 showed a minimal decline of 0.3% compared to the previous year, indicating a potential stabilization in the market [1] - Joint venture brands are responding to the competitive pressure from new energy vehicles by accelerating the launch of upgraded fuel models and offering various purchase incentives [2][3] Technological Developments - The IQ.Pilot enhanced driving assistance system, developed in collaboration with local technology firms, is being integrated into traditional fuel vehicles to improve their competitiveness [3][4] - The A5L model from Audi represents a significant advancement in fuel vehicle technology, featuring a new electronic architecture that enhances its smart capabilities [4][5] - The collaboration between Audi and Huawei in the development of driving assistance technology highlights a division of responsibilities, with each company focusing on its strengths [6] Market Dynamics - Despite the rapid growth of new energy vehicles, traditional fuel vehicles remain essential for many consumers, particularly families, and are expected to maintain a significant market presence [6][7] - The competitive landscape for traditional fuel vehicles is evolving, with manufacturers addressing previous shortcomings and enhancing their offerings to reclaim market share from electric vehicles [6][7]
多家合资车企推出一口价模式,多家合资车企试水直营模式
Di Yi Cai Jing· 2025-08-21 14:33
Group 1 - The core viewpoint is that joint venture automakers are adopting a "one-price" model and exploring direct sales to regain market share in the rapidly evolving electric vehicle market [1][2] - The new direct sales model features price transparency, eliminating negotiation space for customers, with payments made directly to manufacturers [1] - Traditional dealership models are being challenged by the emergence of new energy vehicle manufacturers, leading to a shift in sales strategies among joint venture brands [1] Group 2 - FAW-Volkswagen has initiated a pilot program with its new model, the "All-New Langjing," which will gradually expand to other fuel vehicles [1] - Other joint venture brands, such as FAW-Toyota and SAIC-GM, are also implementing direct sales strategies and inventory reduction measures to support dealer health [2] - In the new direct sales system, dealers transition from sales leaders to service providers, focusing on customer engagement and service quality [2]
试水直营模式,头部合资车企渠道集体变革
第一财经· 2025-08-21 13:58
Core Viewpoint - The article discusses the rapid development of the new energy vehicle market and the strategies adopted by joint venture car manufacturers to regain market share, particularly through the implementation of a "one-price" model and direct sales approaches [3][4]. Group 1: Market Dynamics - The traditional sales model in the automotive industry has been disrupted by new entrants like Tesla, which utilize a direct sales model with transparent pricing [3][4]. - Joint venture brands are facing pressure as their market share has dropped to 36% in the first half of 2025, despite some brands experiencing a rebound in sales [5]. Group 2: Direct Sales Model - The introduction of the direct sales model by companies like FAW-Volkswagen aims to eliminate price negotiation, allowing customers to pay directly to the manufacturer [3][4]. - FAW-Toyota and SAIC-GM have also adopted similar strategies, with SAIC-GM focusing on inventory reduction and a production model based on sales [4]. Group 3: Role of Dealers - In the new direct sales model, the role of dealers is shifting from sales leaders to service providers, focusing on customer service rather than sales commissions [4][5]. - A dedicated team has been established by FAW-Volkswagen to ensure effective communication with customers, enhancing service quality [5]. Group 4: Pricing Strategy and Sales Impact - The "one-price" strategy has led to significant sales increases for certain models, such as the Buick Envision Plus, which saw monthly sales rise from under 5,000 to over 10,000 units after adopting a fixed price of 169,900 yuan [5]. - The average promotional discount for joint venture fuel vehicles reached 23.1% in the first half of 2025, up from 13% in 2023, indicating a strategic approach to pricing [5].
试水直营模式,头部合资车企渠道集体变革
Di Yi Cai Jing· 2025-08-21 12:15
Group 1 - The core viewpoint is that joint venture automakers are adopting direct sales models and exploring channel transformations to regain market share in the face of rapid development in the new energy vehicle sector and changing market dynamics [1][2] - The "one-price" model has been introduced by several joint venture automakers, including FAW-Volkswagen, which aims for price transparency and eliminates negotiation space at the point of sale [1][2] - The traditional dealership model is being challenged by the emergence of direct sales models from new energy vehicle manufacturers, leading to a shift in how joint venture brands operate [1][2] Group 2 - FAW-Toyota has also launched a direct sales model for the Corolla, implementing a nationwide unified pricing strategy [2] - SAIC-GM plans to begin large-scale inventory reduction in 2024, adopting a production based on sales approach to support dealer health [2] - The role of dealers is evolving from sales-focused to service-oriented, with a shift in their profit model from sales rebates to service commissions [2] Group 3 - The Golf GTI from FAW-Volkswagen has seen its sales double after adopting a direct sales model, indicating the effectiveness of this approach [3] - The Buick Envision Plus from SAIC-GM experienced a significant sales increase after introducing a "one-price" strategy, with monthly sales rising from under 5,000 to over 10,000 [3] - The average promotional discount for joint venture fuel vehicles reached 23.1% in the first half of 2025, up from 13% in 2023, reflecting a strategic approach to pricing [3]
都2025年了,全新揽境为什么还死磕燃油?
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-18 13:27
Group 1 - The core viewpoint of the articles highlights that despite the rapid development of new energy vehicles, fuel vehicles still hold a significant market position in China, with a notable increase in the appeal index for fuel vehicles in 2025 compared to 2024 [1] - According to data from the China Passenger Car Association, the market share of fuel vehicles in China fell below 50% in the first half of 2025, leading to concerns among many joint venture brands about the shrinking fuel vehicle market [1] - FAW-Volkswagen's sales of fuel vehicles reached 436,100 units in the first half of 2025, representing a year-on-year growth of 3.5%, with a market share of 7.6%, indicating that 1 in every 12 fuel vehicles sold in the market comes from FAW-Volkswagen [1] Group 2 - The all-new SUV model, the "Zhangjing," launched by FAW-Volkswagen, features the fifth-generation EA888 engine, with a maximum power output of 200 kW and peak torque of 400 N·m, achieving 0-100 km/h acceleration in 7.5 seconds despite weighing 2.18 tons [2] - The high-power version of the vehicle has a combined fuel consumption of only 8.33 L/100 km under WLTC testing conditions, showing a 3.7% reduction in fuel consumption and a 3.2 g/km decrease in CO2 emissions, meeting stringent emission standards [2] - FAW-Volkswagen views fuel and electric vehicles as complementary rather than opposing options, emphasizing the importance of fuel vehicle technology development to support its new energy strategy [2]
中国汽车市场一周行业信息快报——2025年8月第2期
Zhong Guo Zhi Liang Xin Wen Wang· 2025-08-11 07:41
Group 1: New Car Launches and Features - The Chinese automotive market saw active performance in the second week of August, with multiple new car launches and highlights across various price ranges [1] - FAW-Volkswagen's new flagship SUV, the all-new Langjing, was officially launched with a price range of 269,900 to 299,900 yuan, featuring upgraded space, power, and smart technology [5][7] - The all-new Xiaopeng P7 was unveiled and opened for pre-order, featuring a sci-fi retro design and offering three range versions with ultra-fast charging capabilities [8][10] - Buick introduced the "Zhenlong" range extender system, which will debut on the Buick Zhijing L7 model, featuring a 1.5T hybrid engine and impressive acceleration and fuel efficiency metrics [11][13] - The FAW Audi A5L was launched with a price range of 239,800 to 289,800 yuan, showcasing advanced intelligent cockpit features and high-performance driving assistance technology [14][15] - The FAW Audi Q6L e-tron family was launched, priced between 348,800 and 398,800 yuan, featuring advanced smart driving capabilities and a long-range battery [16][17] - Geely's Galaxy A7 was launched with a limited-time price starting at 81,800 yuan, featuring a new generation hybrid system and impressive range capabilities [18][20] Group 2: Strategic Collaborations and Infrastructure Development - CATL announced a strategic partnership with Shenzhou Car Rental, Times Electric, and China Merchants Jinling to build a battery swap ecosystem for the rental car industry, aiming to deploy over 100,000 battery swap vehicles [2][4] - The collaboration will leverage Shenzhou Car Rental's extensive offline network of over 2,000 locations to create an efficient battery swap network, enhancing customer service [4]
全新揽境上市喊出“直营价”,比预售价低3万元!一汽-大众吴迎凯:一次性把价格定到位
Mei Ri Jing Ji Xin Wen· 2025-08-08 07:35
Core Viewpoint - The pricing strategy for the new model, the all-new Langjing, has been successfully executed by the Chinese team, resulting in a significant price reduction compared to previous models, aiming to attract both fuel and new energy vehicle users [1][2]. Pricing Strategy - The starting price of the all-new Langjing has been reduced by 30,000 yuan compared to its pre-sale price, with the 450 four-wheel drive Supreme and Flagship versions priced at 269,900 yuan and 299,900 yuan respectively [2]. - The final pricing is set around 260,000 yuan, which is even slightly lower than the terminal price of the previous model, indicating a strategic move to simplify pricing for consumers [2]. Enhanced Chinese Team Influence - The Chinese team has gained more decision-making power in the design and development processes, with both Chinese and German teams proposing ideas in parallel, leading to the adoption of the Chinese team's design for the all-new Langjing [3]. - The all-new Langjing features the fifth-generation EA888 engine, which offers performance comparable to or exceeding some electric vehicles, and includes advanced driver assistance systems [3]. Advanced Driver Assistance Systems - The all-new Langjing is equipped with the IQ.Pilot enhanced driver assistance system, capable of high-speed navigation assistance and other advanced features, marking the transition to the second phase of intelligent driving [5]. - The company plans to achieve full coverage of urban and highway scenarios by 2026, with the all-new Langjing already covering 95% of urban roads and 100% of highways [5]. Direct Sales Model - The all-new Langjing will be sold through a direct sales model, allowing consumers to purchase directly from the company, ensuring price transparency and eliminating negotiation space [7]. - A dedicated team of nearly 50 members has been established to facilitate direct communication with customers, aiming to better understand and meet their needs [7]. Market Positioning - The large six-seat SUV market is becoming increasingly competitive, with new entrants like Tesla, but the company believes there is still significant opportunity for fuel vehicles due to their established advantages in power, safety, and quality [5][7]. - The company aims to leverage its existing customer base of 20 million users to enhance service and maintain customer loyalty, positioning itself effectively against new energy vehicles [7].
实现大空间与动力双重满足 一汽-大众全新揽境正式上市
Bei Jing Ri Bao Ke Hu Duan· 2025-08-07 10:10
转自:北京日报客户端 8月5日,一汽-大众旗下全新揽境正式上市,推出两款四驱车型,售价26.99万元和29.99万元,6座版本 与7座版本同价。新车上市推出了"四终身"保障,即终身整车质保、终身基础保养、终身维修补偿和终 身原装备件质保。 智能化方面,全新揽境座舱采用三联屏设计,15英寸中控屏集成高通8155芯片与科大讯飞语音系统,支 持超过400个功能交互及连续对话;11.6英寸副驾屏可独立观影,10.25英寸液晶仪表+AR-HUD构建全息 导航系统。智能驾驶方面,全新揽境搭载IQ.Pilot增强驾驶辅助系统,实现端到端高速NOA功能,可覆 盖95%城市路况及全部高速场景,支持自动上下匝道、红绿灯识别等功能,配合遥控泊车缓解驾驶疲 劳。 全新揽境的车身高强度钢使用率达84%,热成型钢占比25%,配备紧急辅助3.0、行人预测保护等安全科 技。上市前完成937万公里全工况测试。服务层面,一汽-大众推出的"四终身"保障及十一重礼遇,总价 值超2万元。 校检:张萌 李晨 审核:朱沙 来源:北京日报客户端 全新揽境以5168毫米车长、2980毫米长轴距构建"移动客厅",得房率达87.2%。第三排空间通过991毫米 头 ...