与此同时，全新揽境、迈腾、全新一代速腾L、高尔夫GTI等，与一汽大众全球首款CMP平台概念车ID.AURA及ID.4CROZZ等新能源车型同台展示，全方位 展现一汽-大众大众品牌强大产品阵容。 面对汽车行业进入油电均势期，以及"无智能，不汽车"的产业现状，站在3000万辆新起点的一汽-大众大众品牌，以高瞻远瞩的眼光和一往无前的勇气，给 出"油电混共进全智"的智电时代合资新答案，背后则是"技术自研+与中国科技企业合作"相辅相成的底气。 11月21日，第二十三届广州汽车国际展览会(以下简称"2025广州车展")正式开幕。一汽-大众大众品牌以"3000万信赖出众向新"为主题，携全新探岳L PHEV、全新揽巡两款革新力作登场。 随着"智电化"战略转型进入深水区，以及每年百亿元资金的研发投入，一汽-大众大众品牌将不断缩短研发周期，未来有望在新能源、智能化等领域拓展更 多的技术边界，让大众追求的"既要又要还要"成为可能。 近年来，随着相关技术和市场接受度不断提升，中国新能源汽车迎来关键节点。数据显示，今年10月，我国新能源销量达到171.5万辆，占比新车总销量的 51.6%，成为不加任何前缀的"新能源汽车销量超过燃油车" ...

Core Viewpoint - FAW-Volkswagen has achieved a significant milestone by producing its 30 millionth vehicle, marking a critical transition in the Chinese automotive industry from scale expansion to quality enhancement, showcasing the successful integration of German manufacturing systems with the Chinese market [1] Group 1: System Strength and Achievements - FAW-Volkswagen's success is attributed to its comprehensive value chain, including R&D, production, supply, service, and marketing, all working in harmony to enhance customer experience [1][4] - The company employs rigorous testing standards, such as over 10 million door open-close tests and extreme conditions for vehicle durability, ensuring high quality [3] - Production facilities utilize advanced technologies, achieving micro-level precision and high automation rates, significantly exceeding industry standards [3][4] Group 2: Innovation and Market Strategy - FAW-Volkswagen has established a diverse ecosystem of suppliers to ensure stable supply chains, which has led to an industry-wide upgrade in collaboration [3][4] - The company is innovating its distribution channels to reach a broader customer base, with plans to exceed 1,000 outlets by year-end [4] - Marketing strategies focus on customer-centric approaches, driving internal organizational changes to enhance responsiveness and innovation [4][6] Group 3: Future Outlook and Technological Leadership - The company aims to maintain steady sales growth through continuous optimization of its systems and the introduction of smarter production platforms [6] - FAW-Volkswagen is positioned as a leader in technological innovation, having successfully transitioned from traditional fuel vehicles to electric and intelligent driving solutions [8][11] - The introduction of advanced platforms and electronic architectures will enhance the capabilities of future models, integrating AI and advanced driving assistance technologies [9][11] Group 4: Commitment to Quality and Customer Trust - FAW-Volkswagen emphasizes its commitment to quality and safety, with high-strength steel making up 81% of its vehicles, ensuring robust protection for users [11][12] - The company launched a "Thank You" campaign for its 30 million customers, offering a chance to win a year of free vehicle use, reflecting its dedication to customer satisfaction [12] - The trust built over 30 million vehicles reinforces FAW-Volkswagen's leadership in the fuel vehicle market and highlights the importance of quality and user benefits in maintaining competitive advantage [12]

Core Insights - FAW-Volkswagen is set to achieve a significant milestone with the production of its 30 millionth vehicle by the end of October, marking a notable achievement for a joint venture operating in China for 34 years [1] - The company has established a comprehensive value chain that enhances its market competitiveness and serves as a stabilizing force within the industry [2] Value Chain and Operational Excellence - FAW-Volkswagen has developed an efficient collaborative system covering research and development, production, supply, channels, service, and marketing, which has been crucial for its growth [2][4] - The company employs rigorous standards in product development, including extreme testing conditions to ensure reliability and quality [4][8] - The manufacturing process integrates German precision engineering with smart manufacturing, ensuring high-quality control through advanced digital methods [9] Market Strategy and Customer Engagement - FAW-Volkswagen has over 900 sales outlets, utilizing innovative and flexible models to deeply penetrate the market [5] - The company has launched initiatives like "Craftsmanship Service" and "Heart Journey 2.0" to enhance customer experience and loyalty, aiming to transform transactional relationships into long-term emotional connections [16][18] - The ongoing "30 Million User Gratitude Gift" campaign aims to strengthen emotional ties with over 20 million families, showcasing the brand's commitment to customer engagement [18] Safety and Quality Assurance - The company emphasizes safety and quality, with 81% of its vehicles featuring high-strength steel structures and rigorous testing protocols that exceed industry standards [11][12] - FAW-Volkswagen's vehicles undergo extensive durability testing, including over 900,000 kilometers of real-world testing for new models [8][12] Technological Advancements - FAW-Volkswagen is pursuing a dual strategy of traditional fuel and electric vehicles, leveraging its existing user base and adapting to market demands [13][15] - The company is transitioning to self-research and development, with plans to introduce advanced driving assistance systems and over-the-air updates for its fuel vehicles [15] Future Outlook - With the achievement of 30 million vehicles, FAW-Volkswagen is positioned to play a significant role in the high-quality development of the Chinese automotive industry, focusing on innovation in smart and electric vehicles [18]

Core Insights - The traditional fuel vehicle market in China has shown signs of recovery, with August sales reaching 1.074 million units, a month-on-month increase of 9.5% and a year-on-year increase of 12.9% [1] - The recovery in traditional fuel vehicle sales is attributed to strategic adjustments by manufacturers, including enhancements in product performance and pricing [1][2] - The introduction of new models and aggressive marketing strategies, including cash incentives and financing options, have contributed to the resurgence of fuel vehicles [2][4] Industry Trends - The market for traditional fuel vehicles has experienced a notable year-on-year growth in sales over the past three months, contrasting with the overall trend of decline in recent years [1] - The sales of traditional fuel vehicles in the first eight months of 2025 have only decreased by 0.3% compared to the previous year, indicating a potential stabilization in the market [1] - Major automotive brands are accelerating the upgrade of fuel vehicles, focusing on design, configuration, and smart technology to compete with the rapidly growing electric vehicle market [2][3] Technological Developments - The IQ.Pilot enhanced driving assistance system, developed in collaboration with local tech firms, is being integrated into new fuel vehicle models to improve their competitiveness [3][4] - The A5L model from Audi represents a significant advancement in fuel vehicle technology, featuring a new electronic architecture that enhances its smart capabilities [4][5] - The collaboration between Audi and Huawei in developing driving assistance technology highlights the industry's shift towards integrating advanced technology in fuel vehicles [6] Market Dynamics - Despite the rise of electric vehicles, fuel vehicles remain essential for many consumers, particularly families, and are expected to maintain a significant market share [6] - The competitive landscape for fuel vehicles is evolving, with manufacturers addressing previous shortcomings and enhancing their offerings to attract consumers [6] - The traditional fuel vehicle segment continues to be a crucial revenue source for automakers, underpinning their transition to electric mobility [6]

Group 1 - In August 2023, traditional fuel vehicle sales in China reached 1.074 million units, showing a month-on-month increase of 9.5% and a year-on-year increase of 12.9%, marking three consecutive months of growth [2] - Despite the overall decline in the fuel vehicle market, there has been a notable recovery in sales over the past three months, with year-on-year growth rates of 7.7%, 8.4%, and 12.9% for June, July, and August respectively [2] - The sales of traditional fuel vehicles in the first eight months of 2025 were 8.747 million units, reflecting a minimal year-on-year decline of only 0.3% compared to a 17.3% drop in 2024 [2] Group 2 - Many joint venture brands, including German and Japanese automakers, are responding to the competitive pressure from new energy vehicles by accelerating the upgrade of fuel vehicle models and offering various purchase incentives [3] - New models such as the all-new Volkswagen Sagitar L and Buick GL8 have been launched with significant price reductions and enhanced features, including advanced intelligent systems [3] - The all-new Sagitar L has a starting price reduced by approximately 20,000 yuan compared to its predecessor, while also enhancing its intelligent features [3] Group 3 - The IQ.Pilot advanced driving assistance system, developed by FAW-Volkswagen in collaboration with DJI's automotive division, aims to address the technological gaps in fuel vehicles [4] - The development of the IQ.Pilot system involved six years of collaboration, focusing on optimizing control algorithms and addressing thermal management challenges [4] - High-end fuel vehicles are also enhancing their intelligent configurations to compete with domestic high-end new energy models [4] Group 4 - The recently launched Audi A5L is notable for being the first fuel vehicle built on Audi's new PPC luxury fuel intelligent platform, featuring significant advancements in intelligent technology [5] - The A5L incorporates Huawei's advanced driving technology, utilizing a comprehensive sensor network for high-level driving assistance [5] - The main challenge for fuel vehicles in achieving intelligent features has been the limitations of their electronic and electrical architecture [6] Group 5 - Audi has developed a new E³ 1.2 electronic and electrical architecture to overcome the limitations of traditional fuel vehicles, enabling centralized control of all vehicle functions [6] - The collaboration between Audi and Huawei involves a clear division of responsibilities in the development of driving assistance technology [7] - The acceleration of intelligent transformation in fuel vehicles is expected to enhance their competitiveness and contribute to sales growth [7] Group 6 - Despite the rapid growth of new energy vehicles, fuel vehicles remain essential for many consumers, particularly families, and are still a significant source of revenue for traditional automakers [7] - The market for fuel vehicles is still substantial, with traditional automakers viewing their fuel vehicle business as crucial for their overall sales and profitability [7]

Core Insights - The traditional fuel vehicle market in China has shown signs of recovery, with sales in August reaching 1.074 million units, a month-on-month increase of 9.5% and a year-on-year increase of 12.9% [1] - The recovery in traditional fuel vehicle sales is attributed to strategic adjustments by manufacturers, including enhancements in product performance and pricing [1][2] - The introduction of new models and competitive pricing strategies by joint venture brands is driving the market, with significant upgrades in design, configuration, and technology [2][4] Industry Trends - The market for traditional fuel vehicles has experienced a notable year-on-year growth in sales over the past three months, contrasting with the overall trend of decline in recent years [1] - The sales of traditional fuel vehicles from January to August 2025 showed a minimal decline of 0.3% compared to the previous year, indicating a potential stabilization in the market [1] - Joint venture brands are responding to the competitive pressure from new energy vehicles by accelerating the launch of upgraded fuel models and offering various purchase incentives [2][3] Technological Developments - The IQ.Pilot enhanced driving assistance system, developed in collaboration with local technology firms, is being integrated into traditional fuel vehicles to improve their competitiveness [3][4] - The A5L model from Audi represents a significant advancement in fuel vehicle technology, featuring a new electronic architecture that enhances its smart capabilities [4][5] - The collaboration between Audi and Huawei in the development of driving assistance technology highlights a division of responsibilities, with each company focusing on its strengths [6] Market Dynamics - Despite the rapid growth of new energy vehicles, traditional fuel vehicles remain essential for many consumers, particularly families, and are expected to maintain a significant market presence [6][7] - The competitive landscape for traditional fuel vehicles is evolving, with manufacturers addressing previous shortcomings and enhancing their offerings to reclaim market share from electric vehicles [6][7]

Group 1 - The core viewpoint is that joint venture automakers are adopting a "one-price" model and exploring direct sales to regain market share in the rapidly evolving electric vehicle market [1][2] - The new direct sales model features price transparency, eliminating negotiation space for customers, with payments made directly to manufacturers [1] - Traditional dealership models are being challenged by the emergence of new energy vehicle manufacturers, leading to a shift in sales strategies among joint venture brands [1] Group 2 - FAW-Volkswagen has initiated a pilot program with its new model, the "All-New Langjing," which will gradually expand to other fuel vehicles [1] - Other joint venture brands, such as FAW-Toyota and SAIC-GM, are also implementing direct sales strategies and inventory reduction measures to support dealer health [2] - In the new direct sales system, dealers transition from sales leaders to service providers, focusing on customer engagement and service quality [2]

Core Viewpoint - The article discusses the rapid development of the new energy vehicle market and the strategies adopted by joint venture car manufacturers to regain market share, particularly through the implementation of a "one-price" model and direct sales approaches [3][4]. Group 1: Market Dynamics - The traditional sales model in the automotive industry has been disrupted by new entrants like Tesla, which utilize a direct sales model with transparent pricing [3][4]. - Joint venture brands are facing pressure as their market share has dropped to 36% in the first half of 2025, despite some brands experiencing a rebound in sales [5]. Group 2: Direct Sales Model - The introduction of the direct sales model by companies like FAW-Volkswagen aims to eliminate price negotiation, allowing customers to pay directly to the manufacturer [3][4]. - FAW-Toyota and SAIC-GM have also adopted similar strategies, with SAIC-GM focusing on inventory reduction and a production model based on sales [4]. Group 3: Role of Dealers - In the new direct sales model, the role of dealers is shifting from sales leaders to service providers, focusing on customer service rather than sales commissions [4][5]. - A dedicated team has been established by FAW-Volkswagen to ensure effective communication with customers, enhancing service quality [5]. Group 4: Pricing Strategy and Sales Impact - The "one-price" strategy has led to significant sales increases for certain models, such as the Buick Envision Plus, which saw monthly sales rise from under 5,000 to over 10,000 units after adopting a fixed price of 169,900 yuan [5]. - The average promotional discount for joint venture fuel vehicles reached 23.1% in the first half of 2025, up from 13% in 2023, indicating a strategic approach to pricing [5].

Group 1 - The core viewpoint is that joint venture automakers are adopting direct sales models and exploring channel transformations to regain market share in the face of rapid development in the new energy vehicle sector and changing market dynamics [1][2] - The "one-price" model has been introduced by several joint venture automakers, including FAW-Volkswagen, which aims for price transparency and eliminates negotiation space at the point of sale [1][2] - The traditional dealership model is being challenged by the emergence of direct sales models from new energy vehicle manufacturers, leading to a shift in how joint venture brands operate [1][2] Group 2 - FAW-Toyota has also launched a direct sales model for the Corolla, implementing a nationwide unified pricing strategy [2] - SAIC-GM plans to begin large-scale inventory reduction in 2024, adopting a production based on sales approach to support dealer health [2] - The role of dealers is evolving from sales-focused to service-oriented, with a shift in their profit model from sales rebates to service commissions [2] Group 3 - The Golf GTI from FAW-Volkswagen has seen its sales double after adopting a direct sales model, indicating the effectiveness of this approach [3] - The Buick Envision Plus from SAIC-GM experienced a significant sales increase after introducing a "one-price" strategy, with monthly sales rising from under 5,000 to over 10,000 [3] - The average promotional discount for joint venture fuel vehicles reached 23.1% in the first half of 2025, up from 13% in 2023, reflecting a strategic approach to pricing [3]

Group 1 - The core viewpoint of the articles highlights that despite the rapid development of new energy vehicles, fuel vehicles still hold a significant market position in China, with a notable increase in the appeal index for fuel vehicles in 2025 compared to 2024 [1] - According to data from the China Passenger Car Association, the market share of fuel vehicles in China fell below 50% in the first half of 2025, leading to concerns among many joint venture brands about the shrinking fuel vehicle market [1] - FAW-Volkswagen's sales of fuel vehicles reached 436,100 units in the first half of 2025, representing a year-on-year growth of 3.5%, with a market share of 7.6%, indicating that 1 in every 12 fuel vehicles sold in the market comes from FAW-Volkswagen [1] Group 2 - The all-new SUV model, the "Zhangjing," launched by FAW-Volkswagen, features the fifth-generation EA888 engine, with a maximum power output of 200 kW and peak torque of 400 N·m, achieving 0-100 km/h acceleration in 7.5 seconds despite weighing 2.18 tons [2] - The high-power version of the vehicle has a combined fuel consumption of only 8.33 L/100 km under WLTC testing conditions, showing a 3.7% reduction in fuel consumption and a 3.2 g/km decrease in CO2 emissions, meeting stringent emission standards [2] - FAW-Volkswagen views fuel and electric vehicles as complementary rather than opposing options, emphasizing the importance of fuel vehicle technology development to support its new energy strategy [2]