Group 1 - Dolby Laboratories showcased technological innovations at CES 2026, enhancing entertainment experiences from home to in-car environments [1] - Peacock, in partnership with NBCUniversal, will be the first streaming platform to adopt Dolby's full suite of audio and visual technologies, marking a significant upgrade in streaming entertainment [1] - The integration of Dolby Vision and Dolby Atmos into Peacock will enhance live sports broadcasts, including popular events like Sunday Night Football, NBA, and MLB [1] Group 2 - Dolby partnered with LG to launch the LG Sound Suite, a modular home audio system featuring Dolby Atmos FlexConnect, offering up to 27 different speaker configurations for a cinema-like experience [2] - Several TV manufacturers, including Hisense, TCL, and TP Vision, announced the incorporation of Dolby Vision 2.0 technology into their latest TV models, enhancing picture quality beyond HDR [2][3] - Hisense plans to apply Dolby Vision 2.0 to more MiniLED TV products through OTA updates, while TCL and TP Vision will also support this technology in their upcoming models [3] Group 3 - Over 35 automotive manufacturers have adopted Dolby Atmos in more than 150 vehicle models, including NIO ET9 and Mahindra XUV 7XO [5] - Mercedes-Benz announced its support for Dolby Atmos spatial audio through Apple CarPlay in its new electric models, enhancing the in-car audio experience [6] - Dolby and Qualcomm are collaborating to integrate Dolby's latest innovations into Qualcomm's 5th generation Snapdragon automotive platform, which will help reduce audio data transmission costs by up to 60% [6]