Group 1 - QQ Music collaborates with Dolby Laboratories and Li Auto to launch the new English single "PRESSURE" in Li Auto vehicles, marking a global premiere [1][3] - All current models of Li Auto support Dolby Atmos, enhancing the audio experience for users [1] - The collaboration integrates music content with advanced audio technology in the automotive space, providing a new cross-industry cooperation model [3] Group 2 - "PRESSURE" is a significant single from Tia Yuan's new English album, showcasing her unique musical style and artistic pursuit [1] - The use of Dolby Atmos technology allows for a detailed restoration of musical elements, offering a multi-dimensional sound experience for drivers [1]

Core Viewpoint - The release of "F1: Drive to Survive" highlights the importance of advanced cinema technology for an immersive viewing experience, particularly with the introduction of Dolby Vision and Dolby Atmos in theaters [3][5]. Group 1: Cinema Technology - Dolby Laboratories and Emperor Cinemas have launched China's first Dolby Vision + Dolby Atmos theater at the Emperor Cinemas flagship store in Beijing [3][5]. - Dolby Vision offers a contrast ratio of 1,000,000:1, significantly enhancing visual experience compared to traditional cinemas [5]. - Dolby Atmos allows sound objects to be placed and moved in a three-dimensional space, creating a more immersive audio experience for viewers [5][10]. Group 2: Audience Experience - The immersive experience of "F1: Drive to Survive" is significantly enhanced in theaters equipped with Dolby technology, making it less impactful when viewed outside of a cinema [3][4]. - The design of the new Dolby Vision + Dolby Atmos theaters is defined by the cinema itself, featuring custom-designed seating and optimized viewing angles [10]. Group 3: Industry Impact - The introduction of Dolby Vision and Dolby Atmos is expected to set new standards for cinematic experiences, particularly for high-profile film premieres in China [5][6]. - Over 720 films globally are confirmed or expected to utilize Dolby Vision and Dolby Atmos for their releases, indicating a growing trend in the industry [5].

Core Insights - Dolby Laboratories showcased its next-generation in-cabin entertainment experience featuring Dolby Vision HDR imaging and Dolby Atmos immersive audio at the 2025 Shanghai Auto Show [1] - Over 25 automotive brands have adopted Dolby experiences, doubling the number from 12 months ago [8] Group 1: Industry Trends - The automotive industry is evolving from a mere transportation tool to a diversified mobile living space, with increasing consumer demand for high-quality in-cabin entertainment experiences [3] - Dolby is strategically positioning itself in the in-car entertainment market by collaborating with automotive manufacturers and streaming content platforms to enhance the in-car entertainment experience [3] Group 2: Consumer Insights - A survey by Counterpoint revealed that 97% of Chinese car owners are aware of Dolby's innovative technology, with 80% recognizing its significant enhancement of entertainment content quality [7] - Among consumers planning to purchase a vehicle in the next six months, 90% expressed interest in models equipped with Dolby Vision and Dolby Atmos, with 20% considering these features as crucial decision factors and willing to pay a premium [7] Group 3: Product Launches - Several automotive brands introduced new models supporting Dolby experiences at the auto show, including Li Auto's MEGA Ultra and MEGA Home, which are the first to offer both Dolby Vision and Dolby Atmos [8][10] - Zeekr, WEY, and other brands also announced models featuring Dolby Atmos, highlighting the growing trend of integrating Dolby technology into various vehicle types [10] Group 4: Future Collaborations - Dolby aims to deepen partnerships with automotive manufacturers and streaming content platforms to provide car owners with a diverse and high-quality entertainment experience comparable to home and mobile settings [10]