Group 1 - The Tianjin Bank's Xiangsheng Branch has successfully completed a specialized upgrade, rebranding itself as a "Golden Specialty Outlet" that integrates display, consultation, purchase, and experience functions, serving as a model for regional consumption quality upgrades [1][3] - The branch employs a three-dimensional model of "IP marketing + spatial reshaping + interactive experience," breaking traditional boundaries of financial outlet functions. The exterior features a glass design with the bank's mascot embracing precious metal products, while the interior includes a themed activity area for the Year of the Horse, creating an immersive display of precious metal consumption scenarios [3] - A one-stop service system has been established, featuring dedicated display cabinets for investment gold bars, wedding gold ornaments, zodiac commemoratives, and traditional craftsmanship, showcasing diverse styles and uses. A professional service team offers one-on-one consultations covering product craftsmanship, maintenance knowledge, and asset allocation advice, addressing various customer needs [3] Group 2 - The upgraded service experience includes a simulated gold bar weighing interaction, allowing citizens to personally feel the quality and weight of the products, enhancing their understanding of gold products through engaging experiences [3] - The outlet supports mobile banking orders, enabling citizens to complete purchases of precious metal products online without cumbersome procedures, effectively achieving a convenient service loop of "offline experience, online transaction" [3]