Core Insights - The article emphasizes the importance of integrating on-platform traffic operations with off-platform content marketing and optimizing the supply chain to reduce fulfillment costs for brands during major sales events like JD's 618 and Double 11 Group 1: Sales Performance and Strategies - In 2025, JD's 618 event saw a user order count increase of over 100% with total orders exceeding 22 billion [3] - The core logic of JD's promotional strategy is driven by a combination of low-price tactics, AI technology, and full-scenario coverage [3] - A specific 3C brand experienced a 300% increase in mobile sales through a combination of trade-in offers and government subsidies [3] - A fashion brand's live streaming conversion rate improved by 30% after integrating JD's digital human technology, surpassing sales achieved by real human hosts [3] Group 2: Marketing and Traffic Operations - Social media platforms like Xiaohongshu and Douyin are utilized for off-platform content marketing to capture consumer attention [3] - A mother and baby brand's promotional content on Xiaohongshu led to a 400% increase in search volume on JD [3] - JD's search and promotional activities are optimized through keyword strategies, resulting in a 45% increase in ad click-through rates for a home appliance brand [5] Group 3: Supply Chain Optimization - JD's supply chain capabilities, including "warehouse distribution 211" and "integrated warehousing," support brands in reducing operational costs [7] - A home goods brand reduced its product development cycle to 15 days and improved inventory turnover by 50% through flexible supply chain strategies [7] - A pet food brand achieved a delivery time of under 3 days and a customer satisfaction rate of 98% by implementing a multi-location warehouse strategy [7] Group 4: Case Study and Results - The Korean fashion brand SPELLEDIT collaborated with social media to achieve significant sales growth, with a single live stream generating over 1.2 million in GMV [8] - The brand's GMV increased by 380% during the 618 event, surpassing 100 million in annual sales [10] - The integration of intelligent warehousing and pre-sale strategies reduced stockout rates from 15% to 2% [9]