京东高定数字人

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京东大模型品牌全新升级 推动人工智能深度应用
Ren Min Ri Bao· 2025-07-25 21:41
Core Insights - The 2025 World Artificial Intelligence Conference in Shanghai showcased over 800 companies and more than 3000 innovative technology exhibits, emphasizing the rapid evolution and application of domestic AI models across various industries [2][3] - AI is transitioning from technical breakthroughs to deep integration with industries, significantly enhancing operational efficiency in sectors like supply chain, logistics, and human resources [2][4] Group 1: AI Development and Application - Domestic AI models have seen rapid iteration and deployment in various sectors, with AI employees automating tasks such as order processing and resume screening, leading to notable efficiency improvements [2][3] - The data production in China is projected to reach 41.06 zettabytes in 2024, a 25% year-on-year increase, providing a rich foundation for deep AI applications [2][3] Group 2: JD's AI Innovations - JD's upgraded JoyAI model has been integrated into hundreds of business scenarios, demonstrating replicable industrial practices and significantly enhancing operational processes [4][5] - The intelligent replenishment system at JD exemplifies how continuous data feedback optimizes supply chain models, reducing inventory turnover days to nearly 30 [3][4] Group 3: Consumer and Business Impact - JD's digital human anchors have shown remarkable commercial viability, serving over 20,000 brands and increasing user engagement significantly in live streaming [6][7] - The collaboration with leading brands and the integration of AI in consumer products have transformed traditional business models, enhancing productivity and consumer interaction [5][6] Group 4: Future Directions - JD aims to leverage its advantages in scene scale and data resources to drive technological innovation and set industry standards, contributing to high-quality development in the real economy [7][8]
杭州社淘全域代运营:京东大促期间如何通过站内外联动提升GMV?
Sou Hu Cai Jing· 2025-07-09 08:12
Core Insights - The article emphasizes the importance of integrating on-platform traffic operations with off-platform content marketing and optimizing the supply chain to reduce fulfillment costs for brands during major sales events like JD's 618 and Double 11 Group 1: Sales Performance and Strategies - In 2025, JD's 618 event saw a user order count increase of over 100% with total orders exceeding 22 billion [3] - The core logic of JD's promotional strategy is driven by a combination of low-price tactics, AI technology, and full-scenario coverage [3] - A specific 3C brand experienced a 300% increase in mobile sales through a combination of trade-in offers and government subsidies [3] - A fashion brand's live streaming conversion rate improved by 30% after integrating JD's digital human technology, surpassing sales achieved by real human hosts [3] Group 2: Marketing and Traffic Operations - Social media platforms like Xiaohongshu and Douyin are utilized for off-platform content marketing to capture consumer attention [3] - A mother and baby brand's promotional content on Xiaohongshu led to a 400% increase in search volume on JD [3] - JD's search and promotional activities are optimized through keyword strategies, resulting in a 45% increase in ad click-through rates for a home appliance brand [5] Group 3: Supply Chain Optimization - JD's supply chain capabilities, including "warehouse distribution 211" and "integrated warehousing," support brands in reducing operational costs [7] - A home goods brand reduced its product development cycle to 15 days and improved inventory turnover by 50% through flexible supply chain strategies [7] - A pet food brand achieved a delivery time of under 3 days and a customer satisfaction rate of 98% by implementing a multi-location warehouse strategy [7] Group 4: Case Study and Results - The Korean fashion brand SPELLEDIT collaborated with social media to achieve significant sales growth, with a single live stream generating over 1.2 million in GMV [8] - The brand's GMV increased by 380% during the 618 event, surpassing 100 million in annual sales [10] - The integration of intelligent warehousing and pre-sale strategies reduced stockout rates from 15% to 2% [9]
京东外卖近期将扩招至15万名全职骑手;滴滴将发放超6亿元司机高温补贴|一周未来商业
Mei Ri Jing Ji Xin Wen· 2025-06-08 23:05
E-commerce and New Retail - AliExpress has opened its platform to local Polish merchants to expand its business in Poland and Europe, focusing on categories such as 3C digital products, home appliances, sports entertainment, and automotive parts [1] - JD.com has launched customized digital humans for brand merchants, leveraging JD Cloud technology to enhance live-streaming sales, which is expected to provide a competitive edge in the e-commerce market [2] Logistics and Supply Chain - The State Council's revised "Interim Regulations on Express Delivery" has been implemented, emphasizing green, reduced, and recyclable packaging, which will significantly impact the express delivery industry [3] - SF Express has increased its fleet of unmanned vehicles to 200, covering 38 major cities in China, enhancing delivery efficiency and reducing labor costs [4] - Taobao and Tmall have introduced a logistics service brand "Express Door-to-Door" in collaboration with SF Express, aiming to optimize logistics services and improve competitiveness in the e-commerce market [5] - JD.com is expanding its delivery workforce to 150,000 full-time riders, having already surpassed 100,000, in response to a surge in daily order volume exceeding 25 million [6] Investment and Innovation - The humanoid robot company "Accelerated Evolution" has completed its Series A financing, which will support product upgrades and mass production, indicating strong growth potential in the humanoid robot market [10] - Tasting's registered capital has increased from approximately 1.03 million RMB to about 118 million RMB, a growth of approximately 11,323%, providing financial support for its expansion in the competitive restaurant market [7] Ride-hailing and Mobility - Didi's Q1 report shows a 13.4% year-on-year increase in core platform order volume, reaching 4.247 billion orders, with daily average orders for Chinese mobility at 36.2 million [8] - Didi will distribute over 600 million RMB in summer heat subsidies to drivers across nearly 300 cities, enhancing service quality and addressing consumer comfort during peak travel seasons [9]
这个京东618,MCM用京东高定数字人“玩转少女心”
Zhong Jin Zai Xian· 2025-06-06 09:20
Core Insights - JD's new digital employee, the JD High-End Digital Person, represents a 3.0 version of personalized customization aimed at enhancing brand live streaming experiences, outperforming human hosts in understanding consumer pain points and engagement [1][5] - The MCM brand, known for its luxury products, benefits from the advanced capabilities of the JD High-End Digital Person, which enhances product detail presentation and user engagement, leading to a threefold increase in viewer retention during live streams [1][3] Group 1 - The JD High-End Digital Person is designed to meet specific brand needs, featuring natural human-like movements, refined audio quality, and precise lip-syncing, achieving a level of realism that can surpass some human hosts [1] - The dual digital hosts in MCM's live streaming effectively showcase the latest fashion items, with high-definition visuals capturing intricate details such as the shine of chains and texture of materials [3] Group 2 - The immersive shopping experience created by the JD High-End Digital Person strengthens MCM's premium brand image while facilitating consumer decision-making through a seamless "discovery-interaction-conversion" process [5] - As consumer expectations for live content quality rise, and brands increasingly seek efficient, high-quality live streaming solutions, the JD High-End Digital Person is positioned to become a standard feature for high-end brand live broadcasts [5]