Core Viewpoint - SAIC Motor has established a new passenger vehicle marketing company, marking its first independent sales entity, aimed at enhancing the market presence of its self-owned brands and responding to market changes with a focus on "high-quality operation" [1][2]. Group 1: Company Strategy - The new marketing company will integrate the production and sales systems in an "end-to-end" manner, breaking down departmental barriers to improve marketing efficiency and responsiveness to market demands [2][6]. - The company plans to shift its marketing focus from B2B to B2C, emphasizing direct engagement with end-users to better understand their needs and enhance the customer experience [2][3]. - There will be a greater emphasis on profitability over sheer sales volume, with a more pragmatic approach to sales targets for 2026, reflecting the industry's overall profitability challenges [4][5]. Group 2: Industry Context - The automotive industry is facing significant profitability pressures, with a reported profit margin of only 4.5% in the first nine months of 2025, which is below the average of approximately 6% for downstream industrial enterprises [4][5]. - Despite a strong performance with a nearly 24% year-on-year sales increase from January to October 2023, SAIC is proactively restructuring to address deeper challenges in the market [5][6]. - The transition from a focus on sales volume to profitability is seen as a necessary response to the evolving competitive landscape, where future success will depend on brand strength, industry ecosystem development, and social responsibility [5][6].