Workflow
MG4
icon
Search documents
上汽乘用车张栋林:大模型与汽车的融合仍面临多重挑战
Bei Ke Cai Jing· 2025-07-11 07:49
7月10日下午,2025贝壳财经年会"智能网联汽车如何重构新生态"分论坛举办。上汽集团大乘用车智能驾驶总监张栋林参与"车圈圆桌派",对汽车智能化发 展进行了分享。 张栋林提到,大模型对汽车智能化的变革是系统性和全链条性的,但仍然面临多重技术与非技术挑战。不管技术如何革命和迭代,整车研发和技术应用始终 在安全-体验-成本中进行平衡。 "我曾经在2021年针对L2级别辅助驾驶和L3级别有条件自动驾驶的开发及验证表达过观点:L2级辅助驾驶功能,更多偏向于车辆对驾驶员的监控和监管,特 别是手和眼,不要让驾驶员犯错或滥用系统;L3级别有条件自动驾驶,更多偏向于车辆对环境和车自身的监控,特别是ODD边界和车辆故障,及时唤醒并 有效交接驾驶员。"张栋林说。 上汽集团大乘用车智能驾驶总监张栋林。活动现场图 L2不是自动驾驶,车企要准确宣传 2025年,智能辅助驾驶成为热门词汇,被业内广泛关注。张栋林认为,这由两方面促成。从产业层面,随着国内车用SOC芯片研发能力和感知传感器等产业 化的发展,驾驶辅助系统成本不断降低,越来越多的车企提出了"智驾平权"的概念并推出了产品。从监管层面,随着驾驶辅助安全事故和用户滥用事件的发 生,国 ...
90后花美男MG初舞台,一出手就是100亿……
汽车商业评论· 2025-07-04 15:29
2025年6月30日,MG在天津举行了一场沙滩派对,90后陈萃第一次亮相,代表拥有百年历史的MG 宣布,加速推进All in新能源。 过去与现在在此时变得具象化。陈萃表示,未来2年,MG将投资超100亿元,陆续推出13款新能源 产品,覆盖纯电、插混、增程3种新能源形式,涵盖轿车、SUV、跑车及猎装车4大车身形式。 撰 文 / 温 莎 编 辑 / 张 南 设 计 / 赵昊然 "陈萃是纯粹的美……" 上汽集团乘用车公司常务副总经理俞经民这样介绍年轻的MG品牌事业部总经理陈萃。貌似开玩 笑,却一语道出了大多数人对MG全新掌门的第一印象:帅。 "MG品牌给我的感觉是完全不一样的,海外销量领先,全球影响力就在那里;国内有一台30多万 (元)级的跑车Cyberster,国产其他品牌没有这样的产品高度。"陈萃在发布会后接受媒体采访时 表示,"MG品牌让我看到更多可能性。" 陈萃代表了年轻人在上汽集团的无限可能。曾担任上汽大众华东销售服务中心市场副总、上汽大众 大众品牌市场营销传播策略高级经理、上汽大众汽车有限公司大众品牌ID.营销高级总监等职务, 尚界项目组负责人,陈萃在上汽集团的体制内,一年三次调岗。 从2024年下半年 ...
对话|MG陈萃:产品跟用户需求走,燃油车业务与电动化转型并举
Bei Ke Cai Jing· 2025-07-04 04:34
陈萃:我认为燃油车是现在,新能源车是未来。总体来看,我国新能源汽车渗透率已经超过50%,一个品牌如果只做燃油车,不做新能源车,或许该品牌对 未来市场也没有雄心。 上汽MG(名爵)品牌6月30日晚召开MG Holiday暨夏日新车发布会,新任MG品牌事业部总经理陈萃首次亮相。这位90后高管几乎以全程脱稿的形式完成了 两款新车上市以及MG品牌未来规划的发布。 接下来,MG品牌将投资100亿元,在两年内推出13款新能源车。同时,企业还将品牌口号从Always YOUNG(总是年轻)改为YOUNG FOREVER(永远年 轻)。从销量方面看,MG在全球市场累计出口已接近300万辆,但在国内的表现仍有提升空间。 新京报贝壳财经记者近日对陈萃进行了专访。他表示:"MG在国际市场已经有一个标准,我们踏踏实实把产品做好,让产品具有竞争力,具备技术底座和 技术亮点,有行业首发的技术优势,相信会赢得市场认可。"另外,不排除未来将具有一定竞争优势的燃油车调整为油电混动车,"燃油是现在,电动化是未 来,我们的产品会跟着用户的需求走。" MG品牌事业部总经理陈萃。受访者供图 燃油车与新能源车并行 新京报贝壳财经:MG计划All in新 ...
两年推出13款新车,百年MG宣告All in新能源
Xin Lang Cai Jing· 2025-07-04 01:07
夏日的热浪里,MG品牌用一场名为"夏日敞开玩"的发布会,活力满满地宣告了其面向未来的全面转型——All in新能源。这个拥有101年赛道传奇 的品牌,决心将内燃机时代的驾控激情,在电驱时代续写新篇。 依托上汽集团的强大技术储备,未来两年MG将迎来产品密集投放期,13款覆盖纯电、插混、增程的全新车型正蓄势待发,而发布会现场亮相的 全新MG4、焕新升级的MG5 2026款与MG Cyberster 2026款,则是这场战略转型的先锋信号。 MG的底气,源于其刻在骨子里的运动基因和背靠上汽的硬核技术。43项世界速度纪录和410.5km/h的极速传奇,是它辉煌的过去。如今,面对电 动化浪潮,MG要将这份对"驾趣"的执着追求,与新能源、智能化深度融合。 其中,智能化体验是新时代的核心战场。MG选择了一条开放融合的道路,与OPPO智行携手打造的手车互联生态成为发布会一大亮点。这套系统 超越了简单的手机映射,目标是实现"软件共通、生态共融"。想象一下:靠近爱车,手机与车机自动无感连接;手机上的导航地址,只需"摇一 摇"就能瞬间同步到车机大屏;丰富的手机应用生态,可以在车机上无缝流转使用;甚至动动嘴,用手机语音就能远程备车( ...
车圈刮起“电动与运动”风
MG品牌事业部总经理陈萃透露,未来两年MG品牌将陆续推出13款新能源产品,覆盖3种新能源形式, 涵盖四大车身形式。 作为经典跑车MGB的精神续作,MG Cyberster 2026款以31.98万至35.98万元的价格区间,重新定义电动 跑车行业标准。 "未来两年,MG品牌将迎来产品密集投放期,陆续推出13款新能源产品,覆盖纯电、插混、增程3种新 能源形式,涵盖轿车、SUV、跑车及猎装车四大车身形式。"陈萃直言,密集的新产品攻势也清晰展现 了MG品牌在电动化时代发力主流细分市场的决心。 从1924年成立于英国牛津到如今扎根上海辐射全球,MG品牌"第一个百年"与"内燃机"息息相关,在此 期间,MG旗下的车型缔造了43项世界速度纪录。如今,面对汽车产业的新机遇,101周岁的MG品牌 以"运动化""电动化"为锚点,大步向前发展。 事实上,这种变化不仅限于MG品牌的产品和战略。记者注意到,自2024年年底开始,MG品牌就启动 了人事架构年轻化变革,并在今年4月迎来关键落子——市场负责人闫杰、新能源车GTM负责人梁化 佳、公关负责人葛思亮等一批骨干全面落位,直指精准锁定年轻一代用户的需求。 曾经负责大众ID.系列新能源 ...
2年13款!MG All in新能源战场的底气何来?
Guan Cha Zhe Wang· 2025-07-01 08:09
MG品牌事业部总经理陈萃表示,MG将加速推进All in新能源战略,依托上汽集团在动力电池、智能座 舱、智能电驱、智能底盘及智能辅助驾驶等五大领域技术底座,未来2年将陆续推出13款全新车型,覆 盖纯电、混动、增程等多种新能源形式。"面对全球汽车电动化、智能化浪潮, MG以百年驾控基因与 新能源技术深度融合,重塑新时代驾驶乐趣。" 【文/观察者网 王勇 编辑/高莘】 6月30日,MG与OPPO智行发布双方在车机互联领域的最新成果。当天,2026款MG5、Cyberster同步焕 新上市。其中,2026款MG5置换惊喜价5.99万—6.99万元;新款MG Cyberster售价31.98万—35.98万元, 并享多项购车权益。 MG5自诞生起便以年轻化设计和亲民价格吸引市场关注。从2020年"8万潮跑、拿下青春"掀起"核能黄风 暴",到2024年以"10万内最强性能车"夯实性能标杆地位,MG5始终围绕年轻消费者的个性与需求迭代 升级。上汽集团乘用车公司常务副总经理俞经民表示,后续手车互联生态将持续升级迭代,争取实现每 周一迭代。 作为拥有百年历史的汽车品牌,MG的第一个百年在内燃机时代,缔造了43项世界速度纪录, ...
MG Holiday“夏日敞开玩”主题活动暨夏季新车发布会
Qi Lu Wan Bao· 2025-07-01 06:27
6月30日,MG宣布加速推进All in新能源,开启新能源战略。 作为拥有百年历史的汽车品牌,MG的第一个百年在内燃机时代,缔造了43项世界速度纪录,创造了410.5km/h的世界纪录,为追求速度与激情的用户带来极 致驾驶体验。运动与驾趣也成为MG传承百年的品牌印记。 G ® 0 0 6 楼 维 维 球 4分 网 7 4 4 品 微 4 4 新能源产 4 4 齐鲁晚报·齐鲁壹点 吴海云 面对全球汽车电动化、智能化浪潮,101周岁的MG以All in新能源的姿态,开启第二个新百年。此次转型并非简单的动力形式切换,而是将百年驾控基因与 新能源技术的深度融合,重塑新时代的驾驶乐趣。 服 M 型 油 新能源 MG5 上汽集团技术底座赋能,未来2年推出13款全新车型 依托上汽集团在动力电池、智能座舱、智能电驱、智能底盘及智能辅助驾驶等五大领域技术底座,MG在新能源领域将持续突破创新。其中半固态电池、与 头部3C伙伴OPPO融合开发的智能座舱、新一代高效超高集成电机、新一代VMS整车中央控制器、全算力高阶智能辅助驾驶,都将由MG新能源实现首发, 彰显其在电动化时代的科技实力。 未来2年,MG将迎来产品密集投放期,陆续推出 ...
2年13款、超百亿投入,MG决心All in新能源
Core Viewpoint - MG is undergoing a comprehensive transformation towards electrification and smart technology, launching new models and investing significantly in the new energy vehicle market [3][4][21] Group 1: New Model Launches - The MG Holiday summer event in Tianjin introduced the 2026 MG5 and Cyberster, with prices for the MG5 ranging from 59,900 to 69,900 yuan and the Cyberster priced between 319,800 and 359,800 yuan [1] - The 2026 MG5 features a new design, enhanced performance, and upgraded configurations, while the Cyberster aims to redefine electric sports cars with unique design elements and high performance [17][19] Group 2: Strategic Shift to Electrification - MG is committing to an "All in" strategy for new energy, planning to launch 13 new energy products over the next two years, including pure electric, plug-in hybrid, and range-extended vehicles across various body styles [3][8] - The company is investing 10 billion yuan in its new energy initiatives, leveraging SAIC Group's strong technological foundation to support this transition [8][9] Group 3: Technological Innovations - MG is collaborating with OPPO to develop a smart car ecosystem, enhancing vehicle connectivity and user experience through features like voice control and seamless integration with mobile applications [9][12] - The upcoming MG4 will be the first model to feature the hand-car interconnectivity, showcasing advanced functionalities that cater to daily user scenarios [12] Group 4: Market Position and Future Outlook - MG has a strong historical presence in the automotive industry, having set numerous speed records, and is now focusing on merging its performance legacy with new energy technologies [6][21] - The brand aims to maintain its leadership in the Chinese coupe market while addressing the needs of both fuel and electric vehicle consumers [15]
周钘出任领克常务副总经理,距加入上汽MG仅半年
Guan Cha Zhe Wang· 2025-06-21 08:09
Core Viewpoint - Geely Holding Group announced the appointment of Zhou Ying as the Executive Vice President of Lynk & Co, transitioning from his role at SAIC Motor's MG brand, indicating a strategic move to enhance leadership and marketing capabilities within Lynk & Co [1][12]. Group 1: Zhou Ying's Background and Experience - Zhou Ying, aged 38, has a diverse background in the automotive industry, having joined SAIC-GM-Wuling in 2011 and held various marketing roles, contributing significantly to the brand's success during his tenure [6][8]. - Under Zhou's leadership, SAIC-GM-Wuling achieved annual sales exceeding 1.4 million units from 2020 to 2023, with the Wuling Hongguang MINI EV becoming a top-selling vehicle in China, accumulating 1.4 million sales since its launch in July 2020 [8][9]. - After a brief stint at Xiaomi Automotive, where he served as the marketing head, Zhou returned to SAIC-GM-Wuling before moving to Lynk & Co, showcasing his adaptability and strategic vision [8][9]. Group 2: Zhou Ying's Impact at MG - Zhou was appointed as the General Manager of the MG brand in December 2024, where he initiated significant reforms aimed at global product development and market expansion [9][11]. - He emphasized the importance of brand, product, marketing, and channel rejuvenation, establishing a dedicated brand team and advocating for a stronger public relations and new media team [11]. - During his tenure, MG's sales from January to May 2024 reached 43,200 units, reflecting a 30% year-on-year increase, indicating the effectiveness of his strategies [11]. Group 3: Future Implications for Lynk & Co - Zhou's extensive experience across joint ventures, independent brands, and new forces in the automotive sector is expected to bring transformative changes to Lynk & Co, although the specific outcomes remain to be seen [12].
汽车视点 | 销量五连涨!上汽改革初战告捷,激发向上新动能
Xin Hua Cai Jing· 2025-06-17 11:14
Core Viewpoint - The Chinese automotive industry is undergoing significant transformation driven by electrification and intelligence, with SAIC Motor Corporation leading the way through deep reforms that are beginning to show results, indicating a new upward trajectory in the second half of the year [1] Group 1: Sales Performance - In the first five months of this year, SAIC's vehicle sales exceeded 1.68 million units, a year-on-year increase of 10.5%, with terminal deliveries reaching 1.824 million units, up 3.1% [1] - Notably, in May, SAIC achieved a monthly sales figure of 366,000 units, marking a fifth consecutive month of growth [1] - SAIC's self-owned brand sales reached 1.081 million units in the first five months, a 21.9% increase, accounting for 64% of total sales, up 6 percentage points from the previous year [2] Group 2: Strategic Reforms - The strategic restructuring initiated in early 2025 has been pivotal for SAIC's transformation, consolidating its core businesses into a "large passenger vehicle segment" to break down resource barriers and focus on core technologies and market expansion [2] - The integration has led to a significant shift in sales focus towards more dynamic and controllable self-owned brands, with new energy vehicle sales reaching 525,600 units, a growth of approximately 43% [2] Group 3: Technological Advancements - SAIC is leveraging technology partnerships, such as the collaboration between the MG brand and OPPO, to create seamless connectivity between smartphones and vehicles, enhancing user experience [3] - The introduction of AI automotive solutions in collaboration with partners like Huoshan Engine aims to provide proactive service features, such as automatic wiper activation in rain and autonomous route planning for charging during long drives [3] - The new brand "Shangjie," developed in partnership with Huawei, focuses on advanced safety features and is set to launch its first model, a mainstream SUV priced around 200,000 yuan, by the end of September [4] Group 4: Joint Venture Developments - SAIC Volkswagen and SAIC General Motors are also undergoing transformations, with SAIC Volkswagen reporting a terminal sales increase of 4.3% in May, totaling nearly 430,000 units in the first five months [5] - SAIC Volkswagen has introduced a "lifetime warranty" policy for core components of its fuel SUVs, addressing the industry's price war and enhancing service value [6] - SAIC General Motors has shifted its market strategy to a "one-price" policy, leading to continuous growth across its Buick product lines for three consecutive months [6] Group 5: Global Expansion - SAIC has established a comprehensive automotive industry chain in overseas markets, exporting over 403,500 units in the first five months of this year, continuing its trend as a leading exporter [9] - The company has launched its "Glocal Strategy," marking a shift from product output to technology and standard output, with plans to introduce 17 new models tailored for various international markets over the next three years [9] - SAIC aims to enhance its overseas smart cabin ecosystem and localize L2-level intelligent driving functions, with strategic investments in engineering centers and KD factories in key regions [10]