Core Insights - The increasing adoption of Huawei's QianKun intelligent driving system, surpassing 1 million units, has made "Huawei content" a key marketing highlight for many new car launches [2] - As the performance of vehicles with similar systems becomes increasingly homogeneous, car manufacturers must focus on maintaining brand differentiation to stand out in a competitive market [2][5] Brand Core Value - The core value of a brand is fundamental to its existence, influencing technology choices, product design, and target demographics [3] - For instance, Mercedes-Benz emphasizes "elegance and comfort" in its collaboration with Huawei, focusing on user experience rather than just technical specifications [3] Brand Differentiation - The ultimate goal of brand differentiation is for users to choose a brand based on its identity rather than its offerings [4] - Companies like Audi exemplify long-term strategic brand positioning by integrating digital and mechanical elements, maintaining their status as a luxury car technology benchmark [4] Value Creation - In the era of standardized technology, the essence of brand differentiation lies in "value competition," where companies must translate core values into user-perceptible experiences [5][15] - The shift from "technology stacking" to "value creation" indicates that future competition will focus on user experience rather than just technical specifications [15][16] User-Centric Development - Car manufacturers need to develop scenario-based features that address specific user pain points, enhancing the emotional connection with the brand [12][13] - For example, BYD's "family travel mode" caters to parents by providing features that ensure children's comfort and safety during travel [12] Emotional Connection - The ultimate goal of smart vehicles is to become a "third living space" for users, with emotional connections being crucial for creating a sense of belonging [13] - Features that simulate experiences, such as sound effects during off-road driving, enhance user engagement and brand loyalty [13] Data Utilization - Companies must leverage data not just for algorithm improvement but also for enhancing user experience through personalized services [9] - The integration of user behavior analysis into vehicle systems can create unique user experiences, as seen in GAC's collaboration with Huawei [9] Ecosystem Building - The future of smart vehicles lies in building ecosystems that connect technology with user lifestyles, transforming cars into "mobile life hubs" [16] - Collaborative efforts, such as GAC's "car-home integration" feature, exemplify how technology can enhance daily living beyond transportation [16]