Summary of the Conference Call for Shunwang Technology Industry Overview - **PC Gaming Market Recovery**: The release of major titles like "Black Myth: Wukong" has generated significant attention, driving players back to PC gaming, which presents growth opportunities for companies like Shunwang Technology [2][4] - **Changes in Gaming Consumption Trends**: The gaming industry has seen a shift towards high-value experiences, with traditional models evolving to free entry and in-game purchases, contributing to the revival of the PC gaming market [6] Company Insights - **Strategic Transformation**: Shunwang Technology is focusing on offline resources such as internet cafes and esports hotels while actively expanding into emerging fields like cloud computing and AI [2][4] - **Growth in Advertising and Value-Added Services**: The relaxation of licensing policies and the increase in cross-platform games have boosted advertising and value-added services, supported by enhanced user experiences on PC [2][4] - **Innovative Products and Services**: The introduction of "X Business Manager" caters to the needs of cross-industry operations, while esports service solutions are continuously updated to optimize advertising placements for upstream game developers [2][7] Financial Performance - **Positive Business Progress in 2025**: Shunwang Technology has reported significant progress across all business segments, with a strong market performance driven by the resurgence of PC gaming [4][8] - **User Engagement and Growth**: The company has observed a notable increase in user engagement, with a rise in the number of active users and gaming hours, particularly in esports venues [10][20] Future Outlook - **Optimistic Development Prospects**: The company anticipates a favorable outlook for its main business segments, supported by the overall positive trends in the gaming and esports service industries [9][20] - **Expansion of Cloud Computing and AI**: Shunwang Technology is actively expanding its cloud computing and AI services, with a full-capacity computing pool and plans to enhance partnerships with major internet companies [10][20] Events and Brand Development - **ChinaJoy Brand Expansion**: The company is exploring various avenues to extend the ChinaJoy brand, including online content, increased exhibition frequency, and the development of derivative products [11][16] Key Metrics and Data - **Increased Demand for Offline Esports Entertainment**: The annual esports white paper indicates significant growth in internet cafe operations and gaming popularity, although specific figures are not disclosed due to privacy concerns [17] Business Model Insights - **Advertising and Value-Added Services**: The business model primarily revolves around high-margin advertising and value-added services, with expectations for continued growth in these areas [13][14] Conclusion - **Strategic Partnerships and Cost Management**: Shunwang Technology is leveraging partnerships with local operators and large franchisees to manage capital expenditures effectively while benefiting from supportive policies in the cloud computing sector [19][20]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company achieved significant growth in Q1 2025, with operating revenue of 578 million yuan, representing a year-on-year increase of 40.25% and a quarter-on-quarter increase of 30.43%. The net profit attributable to the parent company was 73 million yuan, up 37.48% year-on-year and 85.06% quarter-on-quarter [4] - The growth is primarily driven by the performance of the online advertising and value-added services, benefiting from the recovery in the esports service industry and increased advertising spending due to new game launches and marketing activities [4] - The company maintains its profit forecasts for 2025-2027, expecting net profits of 330 million yuan, 407 million yuan, and 490 million yuan respectively, with corresponding EPS of 0.48 yuan, 0.60 yuan, and 0.72 yuan [4] Financial Performance - In Q1 2025, the company demonstrated effective cost control, with a sales expense ratio of 4.26%, management expense ratio of 8.48%, and R&D expense ratio of 5.43%, all showing year-on-year declines [5] - Financial income turned positive, with a gain of 1.49 million yuan compared to a loss of 7.83 million yuan in the same period last year, attributed to income from financial products and structured deposits [5] Business Development - The company is accelerating its cloud computing business, having established over 300 edge computing rooms by the end of 2024, serving more than 700,000 cloud terminals, which is a year-on-year increase of 21.1% [6] - The edge computing services leverage idle computing power from internet cafes for AI inference, graphic rendering, and cloud computing, offering significant cost advantages and low latency [6] - The development of AI applications and cloud gaming is expected to drive continued growth in demand for edge computing services [6]