Core Viewpoint - Douyin has upgraded its live streaming content management regulations to prohibit inappropriate and vulgar behaviors by streamers, aiming to create a healthier online environment [1][15]. Group 1: New Regulations - Douyin has introduced new guidelines that ban streamers from highlighting sensitive body parts through clothing or other means, and from creating suggestive atmospheres [1][3]. - The platform prohibits excessive beautification in live streams, requiring a true representation of the streamers' images to avoid misleading the audience [1][3]. - Strict controls will be implemented against suggestive actions and language that create vulgar or borderline content [1][3]. Group 2: Governance and Enforcement - Douyin will impose a tiered punishment system for accounts with violations, including reduced recommendations, suspension of live streaming, and even indefinite revocation of streaming privileges [12]. - Organizations that encourage or condone streamer violations will face penalties, including reduced health scores and operational restrictions [12]. Group 3: Industry Context - The rise of low-quality content in live streaming has been a growing concern, with reports highlighting vulgarity and inappropriate behavior becoming more frequent [15]. - The industry is experiencing a cultural and value crisis, driven by a "traffic is king" mentality and the influence of a black market [15][16]. - Effective governance requires collaboration among regulatory bodies, platform companies, and users to create a healthier online ecosystem [16]. Group 4: Future Directions - Platforms should evolve from merely being content gatekeepers to becoming ecosystem designers, enhancing AI capabilities for better content moderation [16][17]. - Streamers are encouraged to abandon low-quality content in favor of professional and innovative offerings, recognizing that quality content is more valuable in the long run [17].