Core Viewpoint - Douyin has upgraded its live streaming content management regulations to prohibit suggestive behaviors and ensure authenticity in the portrayal of hosts, aiming to combat lowbrow content in live streaming [2][4][5]. Group 1: Douyin's New Regulations - Douyin has announced the upgrade of its "Douyin Live Group Broadcasting Content Management Specifications" and the "Douyin Live Group Broadcasting Agency Management Specifications" [2]. - The new regulations explicitly ban hosts from using clothing, silhouettes, or wet bodies to highlight sensitive areas and create ambiguous atmospheres [2]. - There is a strict prohibition on excessive beautification, requiring live broadcasts to authentically reflect the host's image to avoid misleading viewers [2]. - Douyin will implement a tiered punishment system for accounts with violations, including reduced recommendations, interrupted live streams, and potential indefinite revocation of live streaming privileges [3]. Group 2: Industry Context and Challenges - Recent reports have highlighted the prevalence of lowbrow content in live streaming, with "borderline group broadcasts" and vulgar competitions becoming focal points [4]. - The rapid development of the live streaming industry has exposed underlying cultural and value crises, necessitating improved regulations and governance [5]. - Despite ongoing efforts to regulate lowbrow content, challenges persist due to a "traffic is king" mentality and the influence of a black market in the industry [5]. - The need for a collaborative effort among various stakeholders, including regulatory bodies, users, platform companies, and streamers, is emphasized to create a healthier online environment [6]. Group 3: Future Directions for the Industry - The essence of combating lowbrow live streaming is to shift the industry focus from "traffic hunting" to "value cultivation" [7]. - Platform companies are encouraged to enhance their AI capabilities for content review and to optimize algorithm recommendations to prioritize high-quality content [6][7]. - Streamers are urged to abandon lowbrow tactics in favor of professional content, recognizing that quality content is the true currency in the industry [6][7].

Core Insights - The article discusses the advantages and characteristics of stable advertising accounts on Facebook, particularly those obtained through compliant operations or agency channels. Group 1: Characteristics of Stable Accounts - High approval rate for ads: Overseas accounts have an 80% lower secondary review frequency after initial approval compared to domestic accounts [2] - Fewer industry restrictions: These accounts support categories often banned in domestic markets, making them suitable for gaming and cross-border e-commerce [2] - Unlimited spending: Daily spending can reach tens of thousands of dollars without the need for long-term account nurturing [2] - Flexible homepage switching: New homepages can be switched within 24 hours if the current one is banned, preventing ad interruptions [2] - Long-term ROI is high: Conversion rates for overseas accounts are 30%-50% higher than domestic averages [2] - High appeal success rate: The probability of account recovery through agency appeals exceeds 60%, significantly higher than domestic accounts [2] Group 2: Account Management and Strategy - Strong anti-ban capability: Accounts opened through corporate certification or overseas agencies have a ban rate below 5% [4] - Lenient review process: Advertising materials and industry restrictions are less stringent, suitable for sensitive categories [4] - Flexible functionality: Supports multiple domains and homepages without daily spending limits, ideal for rapid scaling of popular products [4] - Review cycle: Standard accounts take 1-3 days for approval, with expedited services available within 24 hours [5] - Account management tips: Use fingerprint browsers to isolate accounts, avoid logging multiple accounts on the same device, and maintain a gradual engagement strategy during the initial days [5] - Long-term operation: Daily activity of over 30 minutes and community interaction is recommended to maintain account health [5] - Material strategy: Video content should comprise over 70% of ads, with a focus on addressing user pain points in the first three seconds to improve CTR by 45% [5] - Audience targeting: Combining "similar audiences" with custom audiences can achieve a ROAS of up to 4.2 times [5] Group 3: Compliance and Risk Management - Budget allocation: 70% of the budget should be allocated to stable accounts, with 30% reserved for testing domestic accounts [5] - Compliance operations: Regularly use Policy Check tools to pre-screen materials and avoid infringement [5] - Appeal process for banned accounts: Prepare business licenses and compliance proofs for appeals through agencies, which can increase success rates by 40% [5] - Individual applications: Only businesses can apply for stable accounts; individuals cannot apply directly [5]