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当互联网大厂盯上“穷鬼超市”
虎嗅APP· 2025-11-08 03:24
Group 1 - Major internet companies are shifting their competitive focus from online delivery to offline discount supermarkets, with Meituan opening its first "Happy Monkey" supermarket and JD launching multiple discount stores [5][6][14] - These discount supermarkets offer significantly lower prices compared to traditional supermarkets, with examples such as 30 eggs priced at 9.9 yuan, while traditional stores charge between 15 to 20 yuan [8][11] - The operational model of these discount supermarkets differs from traditional ones, focusing on community locations, smaller store sizes, and a limited number of SKUs to reduce costs and improve efficiency [10][11][12] Group 2 - The rise of discount supermarkets is driven by the saturation of online growth and increasing customer acquisition costs, with the community retail market projected to reach 4.8 trillion yuan in 2024, growing at 8.5% [14][17][18] - Unlike traditional discount strategies, these supermarkets maintain low prices consistently without relying on promotions or subsidies, emphasizing deep supply chain control [21][22] - Major players like Meituan, Alibaba, and JD have different strategies based on their existing business strengths, focusing on proximity to users, system efficiency, and supply chain capabilities [24][30][31] Group 3 - The operational logic of these discount supermarkets has evolved from human judgment to data-driven decision-making, utilizing algorithms to predict consumer demand and optimize inventory [36][38] - The integration of online and offline retail is becoming more pronounced, with consumers increasingly relying on apps for purchasing daily necessities, changing their shopping habits [40][41] - The competition in instant retail is shifting from price to user retention, with companies aiming to become the default choice for consumers in their daily lives [42][44]