Core Insights - The Guangdong Provincial Department of Culture and Tourism hosted the first "Yue Style New Trend" Guangdong cultural tourism consumption new business format exchange meeting in Zhongshan, focusing on exploring the integration potential of "agricultural research + rural tourism + homestay rest" and "cultural experience + specialty dining + creative markets" [1][25] - The "Yue Style New Trend" initiative has attracted over 800 units to apply since 2023, resulting in the cultivation of 115 exemplary scenes, establishing itself as a new IP brand for cultural tourism consumption in Guangdong [4][25] - The initiative aims to enhance the quality of cultural tourism development in Guangdong through continuous field research and sharing activities [4][25] Group 1: 崖口村 (Yao Kou Village) - Yao Kou Village has seen over 3 million visitors in the first half of 2025, generating over 2 million yuan in parking revenue, thanks to the influx of tourists from the Shenzhen-Zhongshan Link [8][27] - The village has developed approximately 25 "village cafes" with annual revenues exceeding 10 million yuan, and 13 homestays have been established, forming a "Yao Kou Homestay Cluster" [8][29] - The village aims to introduce more high-end rural hotel brands and enhance local homestays by aligning with the standards of Mogan Mountain [11][29] Group 2: 康公屿 (Kang Gong Yu) - The Kang Gong Yu Handicraft Workshop has transformed a dilapidated silkworm breeding site into a vibrant cultural and tourism hub, attracting visitors with its unique blend of local folklore and modern cafes [12][28] - The workshop integrates production, inheritance, experience, and sales, providing a sustainable market space for intangible cultural heritage [19][28] - The project has become a popular entrepreneurial platform for young people, with over 90% of merchants being young entrepreneurs [15][32] Group 3: Expert Opinions - Experts emphasize the importance of cross-industry integration to create immersive experience new scenes, highlighting that the "Yue Style New Trend" has become a core driver of cultural tourism growth in Guangdong [20][23] - The focus is on respecting and exploring local natural endowments and cultural genes while innovatively expressing and combining various business formats [24][30] - The successful experiences from Yao Kou Village and Kang Gong Yu provide valuable references for the cultural tourism industry in Guangdong and beyond, advocating for a focus on "small but beautiful" and "precise and special" offerings [24][30]