Core Insights - The employment attractiveness of non-first-tier cities is continuously increasing, driven by the "industry magnet + precise talent recruitment" strategy [1][3] - Graduates are increasingly favoring stable job options, with a notable rise in the intention to work in state-owned enterprises and public institutions, reaching a combined preference rate of 73.3% [3] - The focus on salary remains significant, but there is a growing emphasis on workplace relationships and team culture, which has increased by 4.5 percentage points compared to the previous year [4] Employment Trends - The proportion of 2026 graduates planning to take civil service or teaching positions has risen to 25.1%, an increase of 2.6 percentage points from the previous year, particularly among those with master's degrees or higher, where the figure is 35.6% [1][3] - The percentage of graduates choosing to move to second-tier and other cities has reached 34.7%, up 4.6 percentage points from the previous year [3] Talent Acquisition Strategies - Cities are implementing attractive talent policies, including cash subsidies for graduates in high-demand industries, with Hefei offering up to 100,000 yuan for graduates in emerging industries [4] - New recruitment strategies are emerging, with 33.6% of companies starting campus recruitment earlier, despite a slight decrease in the total number of companies participating [5] - Companies are adjusting salary strategies, with 37.6% opting to increase starting salaries, while 13.6 percentage points more companies are maintaining previous salary levels [5] Employer Engagement - Employers are recognizing the need to meet the deeper needs of young talent, focusing on continuous growth, value recognition, and development space [5] - Forward-thinking companies are shifting from merely hiring to nurturing talent and building collaborative environments through enhanced school-enterprise cooperation and practical growth systems [5]