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国内首份!简爱全线低温乳制品斩获五星“清洁标签”认证
Jin Tou Wang· 2025-11-14 03:36
Core Insights - Jianai Yogurt has developed a comprehensive innovation logic that connects research and development to consumer scenarios, focusing on providing safe and healthy dairy products for families and children [1][2] - The company emphasizes deep consumer insights into health needs rather than following market trends, leading to the creation of a multi-gradient sugar control scheme tailored to different consumer preferences [1] - Jianai Yogurt's products have gained significant market recognition, with its low-temperature yogurt category leading in sales on e-commerce platforms and its fatherly formula yogurt becoming a best-seller in maternal and infant channels [2] Group 1 - Jianai Yogurt's innovation is driven by a thorough understanding of consumer health demands, resulting in products like the 0% and 4% sugar content yogurts that cater to specific dietary needs [1] - The company has engaged over 3,000 families in the development of its children's dairy products, achieving a breakthrough in simplified ingredients and staged sugar control [1] - Jianai Yogurt's products have been recognized for their quality, with the entire product line receiving a five-star "clean label" certification, making it the first dairy company in China to achieve this [2] Group 2 - The company's research and development system integrates production, academia, and research, with a core team consisting of 94% individuals holding advanced degrees [2] - Jianai Yogurt collaborates with several universities and research institutions to efficiently translate laboratory innovations into market-ready products [2] - Future plans include continued breakthroughs in simplified formulations and precise sugar control to promote healthier dairy options for consumers [2]
简爱酸奶入选 “2025 世界独角兽企业”,以纯粹创新领跑低温乳业
Sou Hu Wang· 2025-10-10 13:34
Core Insights - The 2025 Unicorn Enterprises Innovation Development Conference was successfully held, gathering global unicorn companies, top investment institutions, and government representatives to explore technological innovation and industrial transformation [1] - Jianai Yogurt was recognized in the "2025 World Unicorn Enterprises" list, highlighting its leadership in the low-temperature yogurt sector and its commitment to quality and innovation over the past decade [1] Company Overview - Jianai Yogurt was founded in 2015 with the mission of providing safe and high-quality milk for families and children, carving out a unique niche in the competitive dairy market [3] - The company pioneered the "precise sugar control" product concept, breaking traditional yogurt formulation limitations and creating a diverse product line that caters to various consumer needs, from light meals to family scenarios [3] Quality Control - Quality is the foundation of Jianai Yogurt, starting with stringent control over milk sources [3] - The company has established exclusive farms in the 41° North Golden Milk Source Belt, with over 13,000 cows raised in a natural environment, benefiting from scientific feeding and high-quality natural feed [3] - The raw milk produced exceeds EU standards in three core indicators, and Jianai has built an efficient cold chain network to ensure the freshness and nutritional value of the milk [3] Innovation and Development - Innovation is the core driving force for Jianai's continuous development, with a professional R&D team where over 92% hold master's degrees or higher [5] - The company has invested in a modern R&D center exceeding 1,000 square meters, focusing on low-temperature dairy processing and lactic acid fermentation technology [5] - Jianai integrates scientific innovation into its products, such as the fruit and vegetable salad yogurt for light eaters and the "Father's Formula" yogurt popsicle designed for families [5] Future Outlook - Being included in the world unicorn enterprises list marks a new starting point for Jianai, which aims to continue using innovation as a driving force to create more pure, healthy, and diverse products [5] - The company seeks to bring dual surprises of nutrition and taste to consumers while injecting more vitality into the high-quality development of China's dairy industry [5]