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国内首份!简爱全线低温乳制品斩获五星“清洁标签”认证
Jin Tou Wang· 2025-11-14 03:36
Core Insights - Jianai Yogurt has developed a comprehensive innovation logic that connects research and development to consumer scenarios, focusing on providing safe and healthy dairy products for families and children [1][2] - The company emphasizes deep consumer insights into health needs rather than following market trends, leading to the creation of a multi-gradient sugar control scheme tailored to different consumer preferences [1] - Jianai Yogurt's products have gained significant market recognition, with its low-temperature yogurt category leading in sales on e-commerce platforms and its fatherly formula yogurt becoming a best-seller in maternal and infant channels [2] Group 1 - Jianai Yogurt's innovation is driven by a thorough understanding of consumer health demands, resulting in products like the 0% and 4% sugar content yogurts that cater to specific dietary needs [1] - The company has engaged over 3,000 families in the development of its children's dairy products, achieving a breakthrough in simplified ingredients and staged sugar control [1] - Jianai Yogurt's products have been recognized for their quality, with the entire product line receiving a five-star "clean label" certification, making it the first dairy company in China to achieve this [2] Group 2 - The company's research and development system integrates production, academia, and research, with a core team consisting of 94% individuals holding advanced degrees [2] - Jianai Yogurt collaborates with several universities and research institutions to efficiently translate laboratory innovations into market-ready products [2] - Future plans include continued breakthroughs in simplified formulations and precise sugar control to promote healthier dairy options for consumers [2]