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以岭健康沸点会再出圈:“通络养生八字经”爆品矩阵成私域招商 “硬通货”
Sou Hu Wang· 2025-05-29 02:36
Group 1 - The core viewpoint of the articles highlights the shift in health consumption among young people in China, with 83.7% identifying as health-conscious consumers, leading to a rise in demand for functional health products [1] - The trend in private domain selection is evolving from merely selling products to providing comprehensive health solutions, focusing on efficacy and service continuity [3] - Yiling Health is leveraging its "Eight Principles of Health Management" to create a modernized TCM health product matrix, addressing contemporary health issues such as abnormal blood lipids and blood sugar levels [3][8] Group 2 - The Yiming Plant Beverage, designed to regulate blood lipids, combines five natural ingredients and has achieved over 100 million in sales in its first year, becoming a top choice among health-conscious consumers [4] - The Jinliwang Plant Beverage targets blood sugar management, is sugar-free, and has generated over 10 million in monthly sales since its launch, catering to the growing demand for health drinks among those managing blood sugar levels [6] - The Lianhua respiratory health products, including the Lianhua throat spray, have demonstrated over 99.9% efficacy against various viruses and bacteria, addressing the increased demand for respiratory protection [7] Group 3 - Yiling Health's innovative approach combines precise health management with TCM cultural elements, creating a sustainable ecosystem for private domain operations and enhancing user retention and repurchase rates [8] - The company's strategy focuses on integrating scientific health management with traditional Chinese medicine, providing a unique value proposition in the competitive health market [8] - Yiling Health aims to redefine the health industry competition by leveraging its TCM wisdom in modern consumer scenarios, tapping into the trillion-dollar health market [8]