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【财经分析】中国市场或成巴西咖啡“新主场”
Xin Hua Cai Jing· 2025-08-06 08:23
Core Insights - The U.S. has imposed a 50% tariff on Brazilian exports, prompting China to rapidly increase coffee imports from Brazil by approving 183 Brazilian companies for coffee export licenses to China [1][2][3] - Brazil, as the world's largest coffee producer and exporter, faces significant challenges in the U.S. market, which accounted for nearly one-third of its coffee exports, valued at approximately $4.4 billion [2] - The Chinese coffee market is experiencing rapid growth, with a projected industry scale of 313.3 billion yuan in 2024, reflecting an 18.1% year-on-year increase [3][4] Group 1: Market Dynamics - Brazil's coffee exports to China have surged by 275% in 2023, elevating China from the 20th to the 6th largest buyer of Brazilian coffee [4] - In June 2023, Brazil exported only 56,000 bags of coffee to China, which is one-eighth of its exports to the U.S., indicating significant potential for growth in the Chinese market [2][3] - The average annual coffee consumption per capita in China has increased from 16.74 cups in 2023 to 22.24 cups in 2024, marking a growth of over 24% in just one year [3] Group 2: Strategic Partnerships - Chinese coffee brands, such as Luckin Coffee, are increasingly sourcing high-quality Arabica beans from Brazil, with plans to purchase over 5000 tons of Brazilian coffee beans in 2024, accounting for more than 60% of their total usage [5][6] - Luckin Coffee's total sales in China reached 24.86 billion yuan (approximately $3.45 billion) in 2023, surpassing Starbucks in the Chinese market for the first time [6] - The establishment of coffee roasting bases by other brands, such as Mixue Ice Cream and Tea, indicates a growing demand for local processing capabilities to meet the rapid increase in store numbers [6] Group 3: Future Outlook - Experts predict that future cooperation between China and Brazil in the coffee sector will evolve from "spot exports" to "full-chain collaboration," encompassing various aspects such as origin certification, sustainable farming, and brand building [7] - The ongoing adjustments in global trade dynamics due to U.S. tariffs are expected to enhance cooperation between emerging markets, with Brazil's coffee industry poised to benefit from China's growing demand [6][7]