Core Insights - DESCENTE has appointed young actor Wu Lei as its brand ambassador, launching a campaign themed "With Strength, Move Freely" to inspire sports enthusiasts to advance confidently in their journeys through solid preparation and determination [1][2] - The brand celebrates its 90th anniversary, emphasizing its commitment to "craftsmanship" and innovation in sportswear, aligning with Wu Lei's dedication to exploring diverse roles and pushing boundaries in his acting career [1][2] Company Overview - DESCENTE focuses on the genuine needs of athletes, continuously developing high-performance gear, with a product matrix centered around skiing, triathlon, and golf [2] - The brand's foundation is built on professionalism, while its approach to growth is characterized by a spirit of innovation and meticulous craftsmanship [2] Brand Philosophy - The collaboration with Wu Lei reflects DESCENTE's core belief in "design-driven sports spirit," showcasing the brand's commitment to technological research and craftsmanship [1] - Both DESCENTE and Wu Lei embody a relentless pursuit of excellence, with the brand providing robust support to athletes and enthusiasts through advanced materials and self-developed cutting techniques [1][2]