店铺内特别规划了三大功能区域：露营咖啡休闲区、专业户外装备区及轻户外装备区，共同构建以"48 小时轻冒险"为理念的户外生活方式体验空间。同时，店铺内完整展示了安德玛户外三大产品系列，提 供全场景解决方案：极限远征系列、无界拓野系列：满足城市与近郊户外需求的轻户外产品、自然进化 系列。 来源：大众网 2025年9月29日，安德玛户外（Under Armour Explor）中国首家旗舰店于上海太平洋新天地正式启幕。 作为安德玛户外深耕中国市场的重要布局，旗舰店的开业致力于打造全新户外体验空间，全面展现安德 玛户外"探索无界，心自无畏"的核心理念。 安德玛户外市场负责人表示："选择在上海核心商业街区新天地设立体验空间，最重要的考量是这个街 区有浓郁的户外品牌氛围及时尚潮流的商业活力。我们希望在通过体验空间，强化以先锋设计融合硬核 科技的户外时尚潮流定位、深化在消费者心中的户外心智，成为链接户外消费群体的重要平台。" UNDER ARMOUR安德玛亚太区高级副总裁、董事总经理兼中国区总经理西蒙·佩斯特奇Simon Pestridge 表示："中国消费者对户外运动的热情和需求是我们进入户外运动领域的驱动力。户外产品线 ...

以下文章来源于每日人物 ，作者每人作者 每日人物 . 轻商业，懂生活。 社交货币。 作者 | 文 | 王潇 编辑 | 张轻松 运营 | 泡芙 来源 | 每日人物 （ID：meirirenwu） 继飞盘、徒步、攀岩之后，这两年，室内网球、匹克球、室内高尔夫成了新晋中产运动 三件套。它们曾经都顶着"贵族运动"的名头，如今走下神坛，甚至走进室内，无需绿茵 场、专业运动场，一个小空间，一个自动发球机或一面屏幕甚至墙壁，一人、一杆/拍， 就可以开打。 很多人开始对它们上瘾。有人每天都想打匹克球，为了搭子发愁，"连前男友的现女友都 找上了"；有人迷上打室内网球，无需对手，挥拍，击中甜区，清脆的响声让人自动产生 多巴胺，并进入一种心流；有人通勤路上都在练习高尔夫挥杆动作；有人发誓再也不办 卡，迷上打球后破天荒又办了张3000块的消费卡。 最初接触这些运动，人们往往出于对"贵族运动"的好奇，真玩上了，发现这些运动不仅 解压，容易上瘾，还是天然的社交货币。 打球上瘾 被裁员快一年后，林越越的生物钟好像彻底乱了。下午两点多，林越越刚从床上挣扎着 起身，前一晚脑子又不受控制地回想起刚离职时的情景，焦虑得几乎整晚没睡，她意识 到，生 ...

新华财经北京9月29日电 29日，消费平台"什么值得买"发布9月消费关键词：礼赠、换季、家装。 9月，国庆与中秋双节临近，礼赠市场逐步升温。今年消费者礼赠选择呈现多元化趋势，从传统"舌尖好 味"到"健康好物"，共同撑起礼赠消费场景。其中，大闸蟹作为中秋家庭聚餐与送礼经典之选，已于近 期迎来消费旺季，"什么值得买"平台内蟹卡GMV（商品交易总额）同比提升37.13%。健康类礼品的崛 起，成为今年礼赠市场的一大亮点。智能手表、血糖仪等健康监测工具GMV同比分别增长34.96%、 39.07%。黄金作为送礼"硬通货"，9月相关消费依然保持强劲势头，平台内，周大生、老庙黄金、中国 黄金GMV分别增长55.03%、39.14%和18.42%，经典款式持续受青睐。今年热度持续攀升的老铺黄金， 凭借年轻化设计吸引了不少年轻群体，搜索量同比增长40.13%。 9月气温回落，加之假期临近，让消费者需求围绕"换季"与"出游"双向展开，驱动服饰、运动、护肤三 大品类协同增长。其中，女装品类GMV同比增速达96.58%，风衣、针织衫、卫衣等秋季单品销量领 先。此外，运动消费热度攀升，呈现室内塑形+户外锻炼双线并行的态势。数据显示，9 ...

在德国巴伐利亚的拜罗伊特，人们或许不会一出生就踩着跑鞋，但一定对"支撑"和"保护"有着刻进基因的理解。这座被弗兰肯瑞士山脉环抱的城市，不仅 是瓦格纳音乐节的举办地，也是全球医疗压力装备领军企业MEDI集团的总部所在地。 如今，这个以制造医用压缩袜、术后康复产品闻名逾百年的家族企业，推出了旗下运动品牌CEP的首款跑鞋Omnispeed，并且没有跟随当前主流碳板跑鞋 的潮流。 近5年，跑步圈正被碳板跑鞋的话题围绕。从专业选手到业余爱好者，很多人都在讨论如何借助碳板、超临界发泡等技术提升速度、突破极限。各大运动 品牌也持续推出迭代产品，将"速度科技"作为主打卖点。但与此同时，跑步社区中也出现了一些不同的声音。膝盖疼痛、脚部不适等问题逐渐成为热议话 题，一部分跑者开始思考，在追求速度的同时，是否也需要关注跑步的可持续性和身体健康？ MEDI集团旗下的CEP品牌，正是在这样的背景下推出了Omnispeed跑鞋。与其他品牌强调"破纪录""个人最佳"有所不同，这款跑鞋将关注点放在了跑步健 康上，试图回应跑者对于"如何跑得更安全、更持久"的疑问。 从现有官方信息看，CEP强调将"医疗级标准"直接引入跑鞋研发，研发团队中除了产 ...

Group 1 - The collaboration between sports brands and humanoid robots is emerging as a new trend, with companies like Anta and Li Ning establishing research bases to focus on sports data collection and intelligent equipment development [1][2] - Li Ning's research center utilizes the "Embodied Tian Gong Ultra" robot for product testing, significantly reducing testing time and improving efficiency by directly collecting data through the robot's joint sensors [2][3] - The research center aims to build a comprehensive product database using robots to evaluate new running shoes across multiple performance dimensions, such as cushioning and stability [3] Group 2 - Future applications of humanoid robots may include testing in sports like badminton and basketball, as well as assisting in product sales in retail environments [4][5] - The potential for robots to assist in retail involves using visual systems to assess consumer characteristics and recommend suitable products, although this application will require further development [5] - The partnership between humanoid robots and sports brands is expected to create mutual benefits, enhancing both product development and the capabilities of the robots [5]

Group 1 - Chip Wilson, founder of Lululemon Athletica, sold shares of Amer Sports for $159.7 million, marking his latest move to liquidate equity [1] - Wilson reduced his stake in Amer Sports by approximately 4 million shares, representing 0.7% of the company's total equity, without disclosing the purpose of the funds [1] - Over the past year, Wilson has pledged Lululemon shares for cash three times, securing over $500 million in available funds from multiple banks, while not using Amer Sports shares for pledging [1] Group 2 - Wilson was part of a consortium led by Anta Sports that privatized Amer Sports in 2019 and has since driven its premium transformation, focusing on products like skis and tennis rackets [1] - Amer Sports has seen a remarkable stock performance since its NYSE listing last year, with a cumulative increase of over 200% [1] - Wilson currently holds about 18% of Amer Sports, which constitutes half of his net worth of $8 billion, according to Bloomberg Billionaires Index [1] Group 3 - The recent share reduction occurred while Amer Sports' stock price is at a historical high, with ongoing market interest in its expansion in China and global strategy [2] - The demand for high-end sports equipment from China's growing middle class is a key factor supporting Amer Sports' valuation [2] - As of the report, Amer Sports' stock was down nearly 2% in pre-market trading, priced at $40.20 [2]

Group 1: Financial Support for Sports Consumption - China UnionPay and the National Sports Administration jointly released the "2025-2027 Financial Support for Sports Consumption Activities Plan" to enhance sports consumption [3][4] - The plan focuses on three main areas: deepening platform-based collaboration, creating a "Payment+" ecosystem, and enhancing digital capabilities to boost consumer confidence in sports [3][4] Group 2: Strategic Partnerships in Sports and Technology - 361 Degrees and robot company Stand have formed a strategic partnership to integrate AI technology with the sports industry, establishing a joint venture and a "Future Sports Exploration Laboratory" [5] - The collaboration aims to optimize production processes and enhance consumer experience through smart retail solutions [5] Group 3: Financial Performance of Xtep Group - Xtep Group reported a 7.1% year-on-year increase in revenue for the first half of 2025, reaching 6.838 billion yuan, with the main brand's revenue growing by 4.5% [6][7] - The group's gross profit margin stood at 45.0%, and net profit attributable to shareholders increased by 21.5% to 914 million yuan [6][7] Group 4: New Product Launches and Collaborations - KELME and the Asian Football Confederation launched the new official match ball for the 25/26 AFC Elite League and AFC Second Division, symbolizing a new chapter in their partnership [8] - Juventus and Giorgio Armani announced a collaboration to design formal wear for the Juventus first team, enhancing the club's connection with the fashion world [9]

Group 1 - The core viewpoint of the article is the strategic partnership between 361 Degrees and the robotics company Stand, focusing on the integration of AI intelligence with the sports industry [1] - A joint venture will be established to concentrate on the AI field, along with the creation of a "Future Sports Exploration Laboratory" for developing wearable clothing, footwear, and accessories suitable for robotic applications [1] - The collaboration aims to enhance smart manufacturing and intelligent retail, optimizing production processes and reducing costs while improving consumer experience through smart retail solutions [1] Group 2 - Stand, as a provider of industrial intelligent mobile robot solutions, complements 361 Degrees' strengths in sports equipment development and event data [1] - The partnership will involve the joint development of smart warehousing, logistics, and intelligent factories to drive efficiency [1] - Stand's intelligent robots will be gradually introduced into 361 Degrees' global retail stores to enhance consumer engagement through smart displays [1]

Core Viewpoint - On Holding AG, a Swiss sports brand known for its high-performance running shoes, has achieved significant growth, with revenue surpassing 1 billion Swiss francs in 2022 and projected to reach 2.318 billion Swiss francs in 2024, doubling its performance in just two years [2] Group 1: Financial Performance - The company aims for revenue of at least 3.55 billion Swiss francs (approximately 29.05 billion RMB) from fiscal year 2024 to 2026, with the Chinese market playing a crucial role in achieving this target [2] - In Q2 of fiscal year 2025, the company reported a net sales increase of 32% to 749 million Swiss francs, with the Asia-Pacific market seeing a remarkable 101.3% growth to 119 million Swiss francs [3] - Despite the sales growth, the company experienced a net profit decline of 232.7%, shifting from a profit of 30.8 million Swiss francs in the previous year to a loss of 40.9 million Swiss francs, attributed to foreign exchange losses due to the appreciation of the Swiss franc [3] Group 2: Market Strategy - The company has identified China as one of its top five global markets, with plans to expand its presence by opening more stores, aiming for 100 locations by 2026, particularly in first- and second-tier cities [3] - The management is prioritizing market share and brand strength over short-term profits, a strategy previously seen in companies like Nike and Lululemon [5] - The future challenge lies in managing expense growth, maintaining gross margins, and transitioning to a profit model as revenue growth slows [5]

Group 1 - The core viewpoint of the news highlights the strong financial performance of Amer Sports, with significant revenue and profit growth reported for the fiscal year ending March 31, 2025 [1][2] - As of August 13, Amer Sports' stock price increased by 2.06%, reaching $38.23 per share, with a total market capitalization of $21.201 billion [1] - The total revenue for Amer Sports is projected to be $1.472 billion, reflecting a year-over-year growth of 23.48% [1] - The net profit attributable to shareholders is reported at $135 million, showing an extraordinary year-over-year increase of 2539.22% [1] Group 2 - Amer Sports is a global platform for sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Atomic, and Peak Performance [2] - The company operates through wholesale and direct-to-consumer channels, manufacturing and selling sports equipment, apparel, and footwear across 34 countries [2] - Key market regions for Amer Sports include North America, Europe, Asia, and China [2] - The company is scheduled to release its fiscal year 2025 mid-term report on August 19, prior to market opening [2]