波士顿马拉松的成功首秀，为该鞋款的性能验证奠定了基础，其优势在后续多项国际赛事中进一步显 现。据统计，该鞋款已助力69名彪马Project3项目精英跑者，在东京世锦赛、伦敦马拉松等世界级赛事 中创造个人最佳成绩。在2025年12月举办的瓦伦西亚马拉松中，4名身着该鞋款的选手跻身赛事前10 名，同时助力两项国家纪录被刷新。值得注意的是，该鞋款此前已入选美国《时代》杂志"2025最佳发 明榜单"，技术创新能力获得跨领域认可。 在2025年财经网新消费·新经济年度评选中，彪马Fast-R NITRO Elite 3跑鞋凭借在技术创新与性能优化 方面的表现，荣膺"年度创新跑鞋"奖项。该评选聚焦新消费领域的创新成果与产业价值，此次获奖不仅 是对该鞋款产品力的认可，也反映出运动装备行业以技术升级驱动产品迭代的发展趋势。 从产品本身来看，Fast-R NITRO Elite 3的核心竞争力构建于品牌核心技术体系之上。作为彪马定位比赛 日竞速场景的核心产品，该鞋款以品牌核心的NITRO 科技为研发基础，也是品牌历史上轻量化程度最 高的比赛日竞速跑鞋。从产品技术架构来看，其核心竞争力集中于能量反馈效率与跑步经济性的提升， 这一 ...

一边为9块9的包挂精打细算，一边是买9000元的羽绒服出手阔绰；59元的手机壳要好看又要多功能支架，2000元的网球拍得追球星同款……以年轻一代和高 净值用户为代表的消费者群体，在2025年更愿意为情绪满足和身份认同买单，他们是日用消费的"淡人"，精神消费的"浓人"。 12月29日，2025天猫发布年度六大消费趋势：专业玩家、穿出人设、长期主义、情绪氪金、华流当道、一物封神。今年年度消费关键词：【乐意】，现在年 轻人的消费观主打一个看心情，他们的消费哲学是这样的："千金难买我乐意，为我乐意散千金"。 "科研派"买火"科学护肤"赛道。天猫数据显示，今年消费者关注的抗老、修复、补水、抗敏、防晒等功效护肤产品同比均有两位数提升。除了给肤质"把 脉"，大家也关心自己的"头等大事"。过去一年，天猫国际进口头皮护理类产品成交增长超60%，月桂醇、硅油、苯甲酸钠被打入"秃头黑名单"。 "装备派"也在旷野兴起。每开启一样新的运动，就入坑一套新的装备，打球要配专业球拍，跑步要挑竞速鞋，冬季徒步要穿美丽奴羊毛……数据显示，"美 丽奴羊毛"、"金标P棉"入冬后天猫搜索日均同比均超100%。 "健康派"盯上可穿戴智能设备，能检测心率 ...

人民财讯12月22日电，《泉州市现代体育产品先进制造业集群培育提升三年行动方案(2025—2027年)》 印发。其中提到，拓展运动装备全场景生态圈。鼓励企业顺应健身场景泛化、运动装备细分化等消费新 需求，加大个性化、定制化、智能化研发投入，拓展智能可穿戴、功能性鞋服、康复装备等新赛道。充 分发挥"链主"企业作用，瞄准运动健身器材、户外运动装备、轻型冰雪装备等热点领域开展延链补链， 引育体育运动装备、运动健康食品、智能穿戴等企业，构建覆盖居家健身、专业训练及休闲户外的"吃 穿用练"全场景、"从头到脚"全品类运动装备生态圈。 ...

Group 1: JD and Dingdong Maicai Developments - JD's first Seven Fresh store in Shijiazhuang opened on December 19, featuring 24-hour fresh produce and a "1+N" delivery model, boosting local consumption [1] - Dingdong Maicai launched a dynamic evaluation standard for fish products in collaboration with Qingyu Hall and the China Quality Certification Center, leading to a 50% increase in sales in the first month of its "True Safe Fish" initiative [3] Group 2: Logistics and Retail Innovations - JD Logistics introduced a comprehensive logistics service for duty-free products in Hainan, supporting the high-quality development of the Hainan Free Trade Port with seven operational warehouses [5] - Anta officially joined Taobao Flash Sale, enabling rapid delivery of sports equipment from over 1,000 stores across major cities [8] Group 3: Corporate Governance and Strategic Focus - Pinduoduo announced a new governance structure with Zhao Jiazhen appointed as co-chairman, focusing on the Chinese supply chain as a core business strategy [7] - 1688 signed a partnership agreement with the China Council for the Promotion of International Trade to enhance cross-border supply chain capabilities for small and medium-sized enterprises [10] Group 4: Market Trends and Performance - Domestic TV brands are increasingly utilizing AliExpress for international sales, with a 300% year-on-year increase in sales on the platform [12] - Nike reported a revenue of $12.4 billion for Q2 of fiscal year 2026, with a 20% growth in its running segment and a 3% decrease in inventory [15] Group 5: Expansion and Sustainability Initiatives - McDonald's China surpassed 7,500 stores and will begin using bio-based packaging, aiming to reduce petroleum-based plastic usage by approximately 5,800 tons annually [17] - AEON confirmed the opening of three new supermarkets in Wuhan in Q1 2026, continuing its strategy of enhancing customer experience amid declining foot traffic [18] Group 6: International Expansion of Food Brands - Yuanji Cloud Dumplings opened its first store in Thailand, marking its commitment to local market integration [18] - Baoshifu announced the upcoming opening of its first North American store in New York City, following its successful entry into Singapore earlier this year [19] Group 7: Corporate Changes and Legal Developments - Budweiser Asia appointed a new CFO, Bernardo Novick, effective April 1, 2026, following Ignacio Lares' 18-year tenure [20] - Chongqing Beer is in discussions to settle a long-standing legal dispute with Jiawei Beer, potentially resolving an 18-year conflict involving a claim of 353 million yuan [20]

数据来源：财政部、商务部等 培育新优势 激发新动能 韩春瑶 2025年，"十四五"收官之年，中国式现代化进程中具有重要意义的一年。这一年，经济运行总体平 稳、稳中有进，经济社会发展主要目标将顺利实现。"稳"的格局、"进"的势头，离不开高质量发展的扎 实推进。 去年底，中央经济工作会议对2025年经济工作作出系统部署，其中"积极发展首发经济、冰雪经 济、银发经济""促进平台经济健康发展""大力发展县域经济""大力发展海洋经济和湾区经济"引人注 目。一年来，这些"经济"持续成长壮大，它们是中国经济的鲜活实践，也是高质量发展的生动注脚。 新业态激活消费新动能，释放市场巨大潜力。 首发经济不断上新，北京、上海、四川成都等地加强政策支持力度，吸引众多首店、首发品牌入 驻，成为挖掘内需潜力的重要抓手。冰雪经济持续升温，逐渐从"一季热"变为"四季火"，冰雪产业规模 2025年预计突破万亿元。银发经济空间广阔，养老新业态、新模式不断涌现，银发消费市场规模稳步增 长。平台经济规范有序，在以旧换新政策的支持下，平台企业强化技术创新、优化服务体验，助推消费 提质升级。 新领域释放发展新活力，塑造区域竞争优势。 县域经济蹄疾步稳，县 ...

培育新优势 激发新动能 2025年，"十四五"收官之年，中国式现代化进程中具有重要意义的一年。这一年，经济运行总体平稳、 稳中有进，经济社会发展主要目标将顺利实现。"稳"的格局、"进"的势头，离不开高质量发展的扎实推 进。 去年底，中央经济工作会议对2025年经济工作作出系统部署，其中"积极发展首发经济、冰雪经济、银 发经济""促进平台经济健康发展""大力发展县域经济""大力发展海洋经济和湾区经济"引人注目。一年 来，这些"经济"持续成长壮大，它们是中国经济的鲜活实践，也是高质量发展的生动注脚。 新业态激活消费新动能，释放市场巨大潜力。 首发经济不断上新，北京、上海、四川成都等地加强政策支持力度，吸引众多首店、首发品牌入驻，成 为挖掘内需潜力的重要抓手。冰雪经济持续升温，逐渐从"一季热"变为"四季火"，冰雪产业规模2025年 预计突破万亿元。银发经济空间广阔，养老新业态、新模式不断涌现，银发消费市场规模稳步增长。平 台经济规范有序，在以旧换新政策的支持下，平台企业强化技术创新、优化服务体验，助推消费提质升 级。 新领域释放发展新活力，塑造区域竞争优势。 赶首发，成为生活新风尚 冬日暖阳下，四川成都太古里商圈行 ...

培育新优势激发新动能 韩春瑶 2025年，"十四五"收官之年，中国式现代化进程中具有重要意义的一年。这一年，经济运行总体平稳、 稳中有进，经济社会发展主要目标将顺利实现。"稳"的格局、"进"的势头，离不开高质量发展的扎实推 进。 去年底，中央经济工作会议对2025年经济工作作出系统部署，其中"积极发展首发经济、冰雪经济、银 发经济""促进平台经济健康发展""大力发展县域经济""大力发展海洋经济和湾区经济"引人注目。一年 来，这些"经济"持续成长壮大，它们是中国经济的鲜活实践，也是高质量发展的生动注脚。 新业态激活消费新动能，释放市场巨大潜力。 首发经济不断上新，北京、上海、四川成都等地加强政策支持力度，吸引众多首店、首发品牌入驻，成 为挖掘内需潜力的重要抓手。冰雪经济持续升温，逐渐从"一季热"变为"四季火"，冰雪产业规模2025年 预计突破万亿元。银发经济空间广阔，养老新业态、新模式不断涌现，银发消费市场规模稳步增长。平 台经济规范有序，在以旧换新政策的支持下，平台企业强化技术创新、优化服务体验，助推消费提质升 级。 新领域释放发展新活力，塑造区域竞争优势。 县域经济蹄疾步稳，县域消费市场扩容提质，城乡融合深 ...

Group 1: Economic Development Trends - The year 2025 is significant for China's modernization process, with a focus on high-quality development and achieving major economic and social goals [10] - Key economic sectors highlighted include the "first launch economy," "ice and snow economy," "silver economy," platform economy, county economy, marine economy, and bay area economy, all of which are experiencing growth [11][12] Group 2: First Launch Economy - The first launch economy is gaining traction, with cities like Beijing, Shanghai, and Chengdu enhancing policy support to attract flagship stores and brands, becoming a vital driver for domestic demand [11] - Chengdu's first flagship store of the Swiss sports brand On opened in April, attracting significant customer traffic and showcasing a unique shopping experience [15][16] Group 3: Ice and Snow Economy - The construction of the Harbin Ice and Snow World is underway, with nearly 10,000 workers involved, and the park is set to cover 1.2 million square meters [17] - The ice and snow economy is evolving from a seasonal to a year-round industry, with projections indicating the industry scale will exceed 1 trillion yuan by 2025 [11][18] Group 4: Silver Economy - The silver economy is expanding, with tailored services for the elderly, such as the "Starry·Lanmei" themed tourist train, which caters to the needs of senior travelers [19] - The elderly demographic is becoming a significant force in the tourism market, with over 80% of travelers on certain routes being aged 60 and above [19][20] Group 5: Platform Economy - The platform economy is shifting from a "what to produce" model to a "what is needed" approach, enhancing consumer experience through direct subsidies and one-stop services [21][22] - E-commerce platforms are driving domestic demand growth and facilitating foreign trade transformation, with significant sales increases during promotional events [23] Group 6: County Economy - The county economy is thriving, with initiatives like "Hundred Villages, Thousand Lodgings" promoting rural tourism and local industries, leading to increased income for residents [24][25] - The county's tourism revenue reached 11.265 billion yuan, with over 15.45 million visitors recorded in the first ten months of the year [25] Group 7: Marine Economy - The marine economy is advancing with the delivery of the "Guoxin 1号2—2," a large smart fishing vessel, which will conduct year-round farming trials [26][27] - The focus on green and low-carbon initiatives is reshaping the shipping industry, with a significant portion of new vessels being designed for zero-carbon emissions [27] Group 8: Bay Area Economy - The Guangdong-Hong Kong-Macao Greater Bay Area is fostering innovation and collaboration, with companies leveraging regional strengths for technological advancements [29][30] - The integration of research and industry within the bay area is enhancing the commercialization of scientific achievements, creating a robust ecosystem for startups [30]

Core Viewpoint - The winter tourism economy in Harbin is experiencing a significant boost, driven by the increasing popularity of ice and snow activities, leading to diverse business opportunities in the region [1]. Group 1: Ice and Snow Tourism - The indoor Dream Ice and Snow Pavilion is currently welcoming visitors, ensuring a seamless transition to the outdoor attractions that will open later in December [3]. - Since November, there has been a rapid increase in flight bookings to Harbin, indicating a growing interest in winter tourism [3]. - Hotel prices in Harbin are expected to remain relatively high from mid-December 2025 until the Spring Festival in 2026 [3]. Group 2: Creative Design and Cultural Products - Harbin's Creative Design Center is developing various ice and snow-themed cultural products, including smart temperature-controlled down jackets, which have garnered significant attention [5]. - The center's design service output is projected to reach nearly 100 million yuan by 2025, with several product lines achieving annual sales exceeding 30 million yuan [5]. - Collaborations with southern enterprises are being leveraged to enhance market reach and service offerings across various sectors [5]. Group 3: Sports Equipment Development - Qianmao Xuelong Sports Goods Co., Ltd. is manufacturing a full range of ice and snow sports equipment, covering 80% of China's ski resorts [6]. - The company’s snowboards utilize advanced aerospace composite materials, making them lightweight and durable, with prices significantly lower than imported alternatives [6]. - These products have been tested by the Chinese national ski team and are expected to be featured in the 2026 Milan Winter Olympics, with plans to expand into international markets [6].

Core Insights - The article discusses the evolving consumer behavior in 2025, emphasizing a shift from mere survival spending to investing in emotional resonance, lifestyle choices, and spiritual recognition [5][28] - A curated list of 32 products, titled "2025 Upward and New Product List," aims to guide consumers on how to enhance their lives through thoughtful spending [5][28] Group 1: Food Consumption - The focus has shifted from merely satisfying hunger to seeking quality and experience in food, with over 90% of consumers prioritizing food as a primary expenditure [6] - Consumers are now viewing meals as opportunities for self-expression and exploration, leading to a demand for products that offer both taste and experiential value [6] Group 2: Emotional Well-being - A significant 57.1% of consumers are willing to pay for emotional value, with products like blind boxes and aromatherapy becoming popular as emotional carriers [9] - The evaluation of products in this category emphasizes the authenticity and effectiveness of emotional benefits, avoiding those that create anxiety without real value [9] Group 3: Technology and AI - Consumers are increasingly seeking companionship and understanding from technology, with AI becoming an integral part of daily life, akin to utilities like water and electricity [20] - The article highlights the importance of products that serve as empathetic partners rather than mere tools, focusing on the emotional connection they provide [20] Group 4: Light Exercise - A new trend in fitness emphasizes enjoyment and comfort over intensity, with "light exercise" becoming a philosophy that integrates physical activity into daily life [24] - Products in this category are evaluated based on their ability to seamlessly blend into everyday routines while enhancing comfort and ease [24]