精明投资
Search documents
SJ 全球供应链|超奢二手市场如何掀起一场“个人叙事”革命?
Sou Hu Cai Jing· 2025-10-28 14:20
Core Insights - The ultra-luxury resale market is undergoing a significant transformation, shifting from mere shopping choices to platforms for personal narrative and smart investment [2][6][15] - Consumers are increasingly viewing second-hand luxury items as a means to express individuality and resist mass production, while also serving as a hedge against inflation [6][15] - The report highlights generational differences in consumer preferences, with Gen Z favoring top-tier brands like Hermès, while Millennials remain loyal to classic brands such as Louis Vuitton and Chanel [9] Market Trends - The ultra-luxury second-hand market is redefining luxury consumption, emphasizing long-lasting value and personal expression over fleeting trends [2][3][6] - Goyard has emerged as a standout brand, with a 400% increase in search volume, indicating a shift in consumer interest towards unique designs [11] - The rise of "tactile economy" is evident, with increased demand for materials like denim, suede, and metallic finishes, reflecting consumers' desire for multi-dimensional sensory experiences [11] Future Outlook - Authenticity is projected to become the ultimate pursuit in luxury goods, with a focus on humanized expression and deeper personal connections with fashion items by 2026 [13] - The ultra-luxury second-hand market is positioned as an innovative platform that transcends traditional fashion industry boundaries, driven by narrative value and investment attributes [15]