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SJ 全球供应链|超奢二手市场如何掀起一场“个人叙事”革命?
Sou Hu Cai Jing· 2025-10-28 14:20
Core Insights - The ultra-luxury resale market is undergoing a significant transformation, shifting from mere shopping choices to platforms for personal narrative and smart investment [2][6][15] - Consumers are increasingly viewing second-hand luxury items as a means to express individuality and resist mass production, while also serving as a hedge against inflation [6][15] - The report highlights generational differences in consumer preferences, with Gen Z favoring top-tier brands like Hermès, while Millennials remain loyal to classic brands such as Louis Vuitton and Chanel [9] Market Trends - The ultra-luxury second-hand market is redefining luxury consumption, emphasizing long-lasting value and personal expression over fleeting trends [2][3][6] - Goyard has emerged as a standout brand, with a 400% increase in search volume, indicating a shift in consumer interest towards unique designs [11] - The rise of "tactile economy" is evident, with increased demand for materials like denim, suede, and metallic finishes, reflecting consumers' desire for multi-dimensional sensory experiences [11] Future Outlook - Authenticity is projected to become the ultimate pursuit in luxury goods, with a focus on humanized expression and deeper personal connections with fashion items by 2026 [13] - The ultra-luxury second-hand market is positioned as an innovative platform that transcends traditional fashion industry boundaries, driven by narrative value and investment attributes [15]
我在美国偏远小镇做记者
Hu Xiu· 2025-08-27 06:15
Core Viewpoint - The article discusses the experiences of a journalist, Tang Yucheng, who transitioned from Chinese media to local news reporting in the United States, highlighting the differences in reporting styles and the importance of local journalism in community development. Group 1: Differences in Reporting - The distinction between "airdrop" journalism in national media and "rooted" reporting in local news is emphasized, where local journalists build relationships and understand community dynamics [5][6]. - The availability of public records in the U.S. facilitates access to government data, which is crucial for reporting [7]. - Local journalists receive direct feedback from the community, allowing them to gauge the impact of their work [8][9]. Group 2: The Role of a Foreign Journalist - As a foreign journalist, there is a unique opportunity to present underrepresented voices, such as those of indigenous peoples and minorities [15][17]. - The journalist aims to find common ground among differing perspectives within the community, particularly on contentious issues like homelessness [23][26]. Group 3: Storytelling Techniques - The essence of storytelling lies in extracting insights and deeper meanings beyond mere facts, focusing on the emotional experiences tied to the narrative [27][32]. - The importance of structuring stories effectively, including the use of establishing shots and careful selection of scenes, objects, and quotes, is highlighted [33][40][46]. Group 4: Immersive Journalism - Immersive journalism requires journalists to blend into the communities they report on while maintaining a respectful distance from their subjects [54][58]. - The balance between being an observer and a participant is crucial for capturing authentic stories [60][62]. Group 5: Personal Narrative - Personal narratives allow journalists to explore their own experiences and thoughts, enriching their storytelling [64][66]. - The process of self-reflection is essential for creating meaningful narratives that resonate with readers [66][68].