Core Insights - The younger generation is increasingly becoming a driving force in the health consumption market, viewing health products as a new necessity [2][4][6] - There is a notable shift in health consumption trends, with young consumers focusing on personalized and quality health products [4][6][10] Health Consumption Trends - Health products such as supplements and nutrient-rich foods are experiencing strong sales among young consumers [2][4] - The demand for health-oriented food options, like nourishing hot pot, has surged, particularly among users aged 25 to 30 [6] - The health industry in China is projected to reach a total revenue of 9 trillion yuan in 2024 [6] Fitness and Outdoor Activities - Outdoor sports like cycling and skiing are gaining popularity among the youth, with average annual spending on outdoor activities ranging from 2,000 to 5,000 yuan [7][9] - The search volume for fitness-related activities has increased by 70% year-on-year, with a significant portion of searches coming from users aged 20 to 30 [9] Mental and Emotional Well-being - There is a growing emphasis on mental health, with young consumers engaging in activities that promote relaxation and stress relief, such as reading and participating in creative workshops [10][11][13] - The trend indicates a shift towards spending on experiences like travel and learning, which are prioritized over traditional consumer goods [11][13]