Core Insights - The 2025 New Jingbao Beike Finance Annual Conference highlighted the theme "China's Economy: Co-Growth of Openness and Resilience" and presented the "2025 Young People's Lifestyle Report" which surveyed 1,018 individuals aged 18 to 35, revealing new consumer values centered around "useful, good, and loved" [1][4] Group 1: Sustainable Consumption - Nearly 64% of respondents prefer purchasing local agricultural products and organic foods, indicating a strong inclination towards sustainable living [2][8] - Sustainable lifestyles are transitioning from experimental to mainstream, with young people actively choosing recyclable products and participating in recycling initiatives [4][5] - The concept of "using resources wisely" has evolved into a practical lifestyle philosophy, reflecting a shift from mere slogans to common practices among the youth [5][27] Group 2: Travel Trends - Over 70% of respondents plan trips based on locations featured in films, anime, and games, indicating a shift in travel preferences towards "location pilgrimage" [10][12] - The popularity of immersive travel experiences is growing, with young travelers seeking emotional connections and narrative-driven journeys [14][17] - The trend of "interest-based travel" is becoming a mainstream social expression, with nearly 90% of respondents considering visiting filming locations [18][19] Group 3: Financial Management - 64% of respondents maintain savings, with over 50% engaging in stock investments and bank wealth management, reflecting a trend towards diversified financial strategies [20][27] - Young people are increasingly adopting a "value-driven" approach to spending, focusing on cost-effectiveness and return on investment rather than just low prices [22][23] - The concept of "new three golds" has emerged, where traditional symbols of wealth are replaced by financial instruments like money market funds and ETFs, indicating a shift in financial priorities among the younger generation [24][28]