Core Insights - The air conditioning market in Jinan is experiencing a significant sales surge due to prolonged high temperatures and multiple subsidies, leading to increased consumer demand and busy installation services [1][11]. Sales Performance - Sales in air conditioning stores have seen remarkable growth, with some stores reporting a 300% year-on-year increase in sales [2][4]. - Major retailers like JD.com and Suning have also reported substantial increases in air conditioning sales, with JD.com noting over 200% growth since July and Suning reporting an 82% increase in energy-efficient air conditioners [4][11]. - Gree Electric stated that its popular air conditioning models saw a 240% increase in sales during the 618 shopping festival [4]. Installation Services - The surge in air conditioning sales has put pressure on installation services, with some engineers installing up to 14 units per day, which is three times the average of previous years [5][8]. - Companies like Midea and Gree are implementing measures to support installation teams, including cross-regional assistance and additional subsidies for installers [8][9]. Market Trends - The current market is witnessing a shift towards smart and energy-efficient air conditioning units, with features like voice control and mobile connectivity becoming standard even in mid-range products [9][11]. - The ongoing sales boom is expected to accelerate the elimination of outdated products and expand the market for high-efficiency appliances [9][11]. Consumer Behavior - Consumers are taking advantage of substantial subsidies, with some air conditioners being sold at discounts of up to 50%, making them more affordable [11]. - The combination of high temperatures and attractive subsidies is driving a significant increase in consumer purchases, indicating a favorable market environment for air conditioning products [11].