Core Insights - The air conditioning market in Jinan is experiencing a significant sales surge due to prolonged high temperatures and multiple subsidies, leading to increased consumer demand and busy installation services [1][11]. Sales Performance - Sales in air conditioning stores have seen remarkable growth, with some stores reporting a 300% year-on-year increase in sales [2][4]. - Major retailers like JD.com and Suning have also reported substantial increases in air conditioning sales, with JD.com noting over 200% growth since July and Suning reporting an 82% increase in energy-efficient air conditioners [4][11]. - Gree Electric stated that its popular air conditioning models saw a 240% increase in sales during the 618 shopping festival [4]. Installation Services - The surge in air conditioning sales has put pressure on installation services, with some engineers installing up to 14 units per day, which is three times the average of previous years [5][8]. - Companies like Midea and Gree are implementing measures to support installation teams, including cross-regional assistance and additional subsidies for installers [8][9]. Market Trends - The current market is witnessing a shift towards smart and energy-efficient air conditioning units, with features like voice control and mobile connectivity becoming standard even in mid-range products [9][11]. - The ongoing sales boom is expected to accelerate the elimination of outdated products and expand the market for high-efficiency appliances [9][11]. Consumer Behavior - Consumers are taking advantage of substantial subsidies, with some air conditioners being sold at discounts of up to 50%, making them more affordable [11]. - The combination of high temperatures and attractive subsidies is driving a significant increase in consumer purchases, indicating a favorable market environment for air conditioning products [11].

Core Insights - The air conditioning market in Northeast China is experiencing unprecedented growth due to sustained high temperatures, with installation volumes increasing by 79% year-on-year [1] - Major retailers like JD.com and Suning are reporting explosive sales growth in air conditioning units, with some provinces seeing sales increases of up to 1100% [2][3] - The high demand is prompting companies to enhance their supply chains and installation services to meet consumer needs efficiently [1][2] Sales Performance - JD.com reported a tenfold increase in sales in Liaoning, a 25-fold increase in Jilin, and a sixfold increase in Heilongjiang during a recent week [1] - Suning's data indicates that air conditioning sales in the three northeastern provinces have surged by 1100%, 410%, and 588% respectively [2] Consumer Trends - The high temperatures are driving a shift in consumer preferences towards energy-efficient and smart air conditioning units [3][4] - Health concerns are becoming more prominent, with consumers increasingly focused on air quality during air conditioning use [4] Industry Challenges - Despite rising sales, the air conditioning industry faces challenges with declining prices, leading to a "volume increase, price drop" scenario [5][6] - The average selling price of air conditioners is projected to decrease by 2.52% in 2024, despite a forecasted 5.86% increase in shipment volume [5][6] Technological Advancements - Companies are investing in technology upgrades to meet diverse climate needs, with a focus on features like dehumidification and air purification [3] - The industry is moving towards high energy efficiency, low carbon, and smart management as key development directions [3][4]

Core Viewpoint - The air conditioning market in China is experiencing a significant surge in sales due to high temperatures and promotional discounts, marking the peak sales season from June to September [1][3][7]. Group 1: Sales Trends - The demand for air conditioners has increased dramatically, particularly among three customer segments: those without air conditioning, customers replacing old units, and new homeowners [4][9]. - Sales of new first-level energy-efficient air conditioners have risen by 82% year-on-year since late June, with air conditioning cleaning orders increasing by 188% [8]. - In Beijing, air conditioning sales have grown by 114% in physical stores, with major brands like Midea, Gree, and Haier being the most favored by consumers [9]. Group 2: Pricing and Promotions - Current air conditioning prices are at their lowest for the year, with promotional offers including government subsidies and trade-in discounts making units available for as low as 1,699 yuan [5][6]. - Gree's "Wind Does Not Blow People" series saw a 240% increase in sales during the recent 618 shopping festival, reflecting strong consumer interest in energy-efficient models [11]. Group 3: Consumer Preferences - Consumers are increasingly prioritizing energy efficiency and health features in their air conditioning purchases, with Gree's "AI Energy King" model gaining popularity for its comfort and energy-saving capabilities [12]. - The demand for air conditioning is not limited to China; rising temperatures in Europe have also boosted sales, with Gree products being offered in 48 countries across Europe [13].