Core Insights - The Hot Sale event in Mexico achieved a record sales figure of 42.7 billion Mexican pesos (approximately 2.5 billion USD), marking a 23.7% increase from the previous year [1] - The surge in sales led to an 81.82% increase in package processing volume, posing challenges for logistics companies operating in Mexico, including foreign entrants like iMile and Jitu [1] - iMile has significantly improved its logistics capabilities in Mexico, achieving over 95% coverage and enhancing average delivery times by 25% compared to the previous year [1][2] Company Strategy - iMile's strategy focuses on technology and localization, utilizing a comprehensive logistics product system that includes various services tailored for e-commerce [3][12] - The company has transitioned from a self-operated model to a franchise model to adapt to the local labor market and cultural differences, allowing for rapid network expansion [5][7] - iMile has implemented a data-driven approach to logistics management, enabling real-time adjustments to operations based on performance metrics [6][19] Market Dynamics - The logistics market in Mexico has been reshaped by the entry of Chinese companies, which offer faster and more cost-effective services compared to traditional players like FedEx and DHL [2] - The company has identified Mexico as a key market due to its high e-commerce penetration and favorable business environment, leading to its decision to enter the market in 2021 [8][9] Operational Improvements - iMile has made significant investments in its logistics network, increasing the number of service points fivefold and enhancing operational resilience [4][6] - The company emphasizes a systematic approach to logistics, integrating processes and technology to ensure stability and efficiency during peak seasons [13][21] Global Expansion - iMile aims to expand its operations to 100 countries over the next five years, leveraging its established technology and management systems [29][30] - The company has successfully built a presence in 30 countries, with a workforce of over 4,000 employees, focusing on both technological advancement and localization [29][30]