纯电+混动双线战略
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携定制K-Car与混动车型亮相东京车展,比亚迪双线布局日本市场
Guo Ji Jin Rong Bao· 2025-10-30 02:05
Core Insights - BYD officially launched its dual exhibition strategy for passenger and commercial vehicles at the 2025 Tokyo Motor Show, marking its 20th anniversary in the Japanese market and introducing the K-EV BYD RACCO and the hybrid model Sea Lion 06DM-i [1][5] Group 1: Product Launches - The BYD RACCO is a K-Car specifically designed for the Japanese market, featuring a boxy shape and dual A-pillar design, with dimensions that meet K-Car standards. It is equipped with a 20 kWh battery, offering a WLTC range of 180 km, and supports 100 kW fast charging [3] - The Sea Lion 06DM-i is BYD's first hybrid model launched in Japan, adding to its existing lineup of electric vehicles that includes models like Yuan PLUS, Dolphin, and Seal since entering the market in July 2022 [5] Group 2: Market Strategy - BYD aims to establish a product matrix of 7 to 8 electric and hybrid models in Japan by 2027, having already set up 66 sales points to expand its distribution network [5] - The introduction of K-Cars and hybrid models directly addresses market needs, as K-Cars have annual sales exceeding 2 million units in Japan, with hybrids accounting for 40% of the market [5]