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稳扎稳打 中国车企深耕新兴市场本地化
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-10-11 00:49
在中东市场,中国汽车企业也收获颇丰。今年4月,小鹏汽车正式进军巴林市场,与巴林知名汽车集团 Ebrahim K. Kanoo达成战略合作。后者在巴林汽车市场的丰富经验和强大的销售网络为小鹏汽车提供强 有力的支持,引入小鹏G6、小鹏G9、小鹏X9等车型,满足巴林消费者对高品质智能电动汽车的需求。 此次合作标志着小鹏汽车"出海2.0"战略在中东地区实现纵深突破,全球化布局版图进一步扩大。 但与此同时,中国新能源汽车出口仍面临一些挑战。欧盟对华电动汽车反补贴调查背后交织着贸易保护 主义、地缘政治博弈与产业竞争升级三重矛盾。9月10日,墨西哥总统公布了关税改革提案,其中针对 汽车整车和零部件的税率最高达50%。这些因素都将对中国新能源汽车出口产生一定影响。 对此,中国机电产品进出口商会汽车国际化专业委员会秘书长孙晓红表示,中国新能源汽车在全球市场 上的影响力正在不断扩大,这与中国汽车行业的国际化提速有关。虽然出口贸易仍然为当前的主流,但 头部车企纷纷加快了海外本地化生产的步伐,且对海外经营和品牌塑造的理解也日益深刻。(记者 刘 叶琳) 转自:国际商报 8月27日,比亚迪宣布正式进入阿根廷市场,并在阿根廷开启首轮独家预 ...
第400批公告:小鹏再上两款增程车型、特斯拉MODEL Y+搭载LG三元电池
高工锂电· 2025-10-10 10:21
主办单位: 高工锂电、高工产研(GGII) 协办单位: 卡洛维德 总冠名: 海目星激光 年会特别赞助: 大族锂电 专场冠名: 英联复合集流体、逸飞激光、华视集团、欧科工业空调 金球奖全程特约赞助: 思客琦 时间&地点: 2025年11月18-20日 深圳前海华侨城JW万豪酒店 会议合作: 陈女士 13560731836(微信同号) 近日,工信部发布第400批《道路机动车辆生产企业及产品公告》。本次共有111款新车公示,三元电池车型含16款,LFP电池车型共95款,纯电车 型64款,插混/增程共47款,其中包括4款甲烷插混车型。 本批公告中,三元与铁锂新车申报数量比例进一步拉大,纯电与混动车型数量则继续保持微小的差距。 混动车型中,本批公告出现了4款吉利甲烷插混车型:2款银河星舰7、2款银河星耀6,配套的电池企业有宁德时代、中创新航、瑞浦兰钧。 与此同时, 小鹏也带来了P7+、G6两款增程车型,电池均来自亿纬锂能 。而在上一批公告中,小鹏便已带来增程版G7,同样由亿纬锂能供应。截止 目前,小鹏增程车型已涵盖轿车、SUV和MPV,欲打造全系增程车型。 数量方面,宁德时代依旧是配套新车最多的电池企业,共配套54款, ...
2025年9月中国汽车保值率报告发布:豪华品牌全面回升
Jing Ji Guan Cha Bao· 2025-10-10 09:27
(原标题:2025年9月中国汽车保值率报告发布:豪华品牌全面回升) 10月10日,中国汽车流通协会与精真估联合发布《2025年9月中国汽车保值率研究报告》。报告显示,随着新车价格整体回升,主流级别车型保值 率普遍提高,其中豪华品牌实现全面回升,自主品牌在新能源细分市场表现尤为突出。 自主品牌稳中有进,新能源领域优势显现 自主品牌保值率表现分化,传祺、吉利等传统强势品牌保持稳定,比亚迪等电动化转型较快的品牌展现稳健表现。在新能源细分市场,自主品牌 展现出强劲竞争力:纯电动中型SUV领域,乐道L60位居保值率榜首,特斯拉Model Y、极氪7X分列二三位;纯电动紧凑型SUV市场,宋PLUS新 能源、AION Y、元PLUS位列前三;插电混动市场,问界M9在插电混动车型榜单中排名第一 报告同时关注到汽车行业稳增长工作方案的发布,其中包含15项具体工作举措,特别强调落实二手车交易便利化措施。此外,线上车源量保持增 长,尽管月底置换交易有所降温,但整体市场活跃度良好。 业内分析认为,当前汽车保值率市场正处于结构调整期,具备核心技术、完善服务体系和清晰发展战略的品牌将在保值率方面获得更大优势。随 着政策引导和市场自我调节 ...
中国汽车流通协会:自主品牌保值率表现不一 乐道L60保值率于纯电动中型SUV市场排名第一
智通财经网· 2025-10-10 07:56
Core Insights - The report highlights the varying residual values of domestic automotive brands in China, with traditional strong brands like GAC and Geely maintaining stability, while brands like BYD show robust performance due to rapid electrification [1] - The shift from "market for technology" to "technology creates value" is emphasized as domestic brands evolve [1] Group 1: Electric SUVs - The pure electric mid-size SUV market is highly competitive, characterized by intense high-end battles and mainstream acceleration, with the Leado L60 achieving the highest residual value [3] - Tesla Model Y and ZEEKR 7X follow closely in the residual value rankings, indicating strong market acceptance [3] - In the compact electric SUV segment, the "Matthew effect" is evident, with top models like Song PLUS, AION Y, and Yuan PLUS establishing significant advantages due to technology and market reputation [7] Group 2: Plug-in Hybrid SUVs - In the plug-in hybrid compact SUV market, BYD's Song Pro and Song PLUS dominate the residual value rankings, showcasing the strength of BYD's DM technology [12] - The plug-in hybrid mid-size MPV market sees GAC's E9 leading in residual value due to its luxurious features and advanced battery management [16] Group 3: Compact Cars - In the popular compact car market, the Volkswagen Lavida ranks first in residual value, followed by the Volkswagen Sagitar and Audi A3, reflecting the strong foundation of German brands in China [17] Group 4: Mid-size SUVs - The domestic mid-size SUV market has established a stable value hierarchy, with GAC's GS8 leading in residual value due to its spaciousness and luxury features [21] - The competitive landscape in the mainstream joint venture mid-size SUV segment is dominated by German and American brands, with SAIC Volkswagen's Teramont achieving the highest residual value [23] Group 5: Japanese Brands - The price decline of Japanese brands like Toyota, Honda, and Nissan indicates a convergence in product quality, negatively impacting their residual values in the new energy era [25] - The increase in residual value for Volkswagen brands is attributed to strong contributions from their sedan products, while French brands face significant declines due to ongoing price wars [25]
易车研究院:小城车市消费升级加速,新能源与个性化车型成新增长极
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-09-11 09:49
Group 1 - The core viewpoint of the articles highlights the significant transformation in the small city car market, driven by the increasing dominance of the middle-aged demographic, leading to a decline in traditional models like the Lavida, Sylphy, and Haval H6, while brands like BYD emerge as major beneficiaries [1][8][19] - From 2017 to 2024, the market share of traditional economy models dropped from 63.52% to 41.22%, while the market share of mainstream quality and high-end models increased from 15.96% to 20.92% and from 3.13% to 8.20%, respectively [1][8] - In 2024, BYD's market share in the small city car market surged to 16.43%, surpassing Volkswagen's 10.82%, with BYD occupying 7 out of the top 20 models [8][19] Group 2 - The small city car market is experiencing a shift towards upgraded, energy-efficient, and practical vehicles, with 14 out of the top 20 models in 2024 being launched after 2020, including popular electric and hybrid models [2][8] - The competition in the small city car market is intensifying, with brands like Geely aiming to challenge BYD's leadership by launching new models that emphasize cost-effectiveness and meet the evolving consumer demands [7][8] - The rise of the small city car market is attributed to government subsidies and the return of younger and older demographics to small cities, which has led to a diversification of consumer needs and preferences [17][19]
车展观察|从颜值控到实用派,女车主渐成新能源车市“半边天”
Qi Lu Wan Bao· 2025-09-07 04:11
Core Viewpoint - The rise of female consumers in the electric vehicle (EV) market is significantly influencing purchasing decisions, with a clear shift towards practicality, safety, and intelligent features rather than just aesthetics [4][10][19] Group 1: Consumer Trends - Female consumers now represent a substantial portion of the EV market, with 53.7% of buyers aged 25-40, reflecting a 2.6 percentage point increase year-on-year [9] - Women prioritize practical features such as vehicle size, safety, and intelligent configurations, with many seeking compact models that are easy to park and maneuver [8][10] - The demand for spacious models like SUVs and MPVs among female consumers is increasing, indicating a shift in preferences towards family-oriented vehicles [9] Group 2: Market Dynamics - The "she economy" is becoming a driving force in the EV sector, with female buyers making up 60%-70% of orders at brands like BYD, marking a 30% increase compared to previous years [10][14] - Female consumers are increasingly focused on aesthetic appeal and intelligent features, with many expressing a preference for models that offer advanced driving assistance and user-friendly technology [10][14] - The average budget for female buyers is concentrated in the mid-range market of 70,000 to 150,000 yuan, where they seek a balance between design, functionality, and cost-effectiveness [10] Group 3: Industry Response - Car manufacturers are adapting their strategies to cater to female consumers, launching models that align with female aesthetics and practical needs, such as softer color palettes and enhanced interior comfort [15][19] - The automotive industry is shifting from a performance-centric approach to a user-centric model, emphasizing emotional design and practical technology that resonates with female consumers [19] - Future product development will likely involve greater input from female designers and engineers to better understand and meet the specific needs of female drivers in various scenarios [19]
比亚迪「缓踩刹车」
Xin Lang Ke Ji· 2025-08-29 04:43
Core Insights - BYD, after four years of rapid expansion and a tenfold increase in sales, has suddenly slowed down its growth this year, indicating internal caution despite maintaining a leading position in the market [1][10][11] - The company is facing increased competition as rivals catch up in hybrid technology and price competitiveness, which were previously its key advantages [1][3][35] - BYD is actively seeking new competitive advantages in smart driving and high-end markets but has yet to find a breakthrough [2][29][31] Sales Performance - From January to July, BYD sold 2.49 million vehicles, maintaining a year-on-year growth rate of over 27%, solidifying its position as the top player in the domestic new energy vehicle market [3][10] - However, sales in June and July showed a decline, with June's sales at 292,500 units (down 7% year-on-year) and July's at 263,600 units (down 15.63% year-on-year) [3][4] Production Adjustments - BYD has begun to reduce production, with output figures for May, June, and July showing a downward trend: 384,000, 345,000, and 317,000 units respectively [4][5] - The company has also shifted to a more flexible inventory system for dealers, allowing them to order based on demand rather than a fixed allocation [5][8] Competitive Landscape - Competitors like Geely are aggressively targeting BYD's market share by launching similar price-competitive models, leading to increased pressure on BYD's sales [3][35] - Geely's sales in the sub-200,000 yuan segment have outperformed BYD's related models in recent months, indicating a shift in market dynamics [3][35] Strategic Shifts - BYD is attempting to establish a new competitive moat through its "全民智驾" (Universal Smart Driving) strategy, but competitors have quickly matched this initiative, diminishing its potential impact [21][22][26] - The company is also facing challenges in transitioning to a high-end market image, as internal perceptions suggest a lack of luxury branding in its offerings [30][31] Future Outlook - BYD's current strategy involves cautious production and pricing control, with a focus on stabilizing its market position amid rising competition [32][33] - The company recognizes that relying solely on price competitiveness is insufficient for future growth, prompting a shift towards smart technology and high-end offerings [35][36]
济南起步区今年将新开工建设一批新能源汽车产业项目
Qi Lu Wan Bao Wang· 2025-08-28 03:12
Group 1 - Jinan city is implementing the "Industrial Strong City Development Strategy" with a focus on advanced manufacturing projects in the new energy vehicle sector, aiming to accelerate the emergence of a trillion-yuan industrial cluster [1] - The new energy vehicle base of BYD in Jinan has produced eight models, contributing nearly 100 billion yuan in output value since its establishment in 2022 [1] - The Aishuo Solar Energy project has achieved a light-to-electricity conversion efficiency of over 24.4%, leading the international commercial component efficiency rankings for 30 consecutive months [1] Group 2 - The National Power Investment's hydrogen energy industrial base project is operating three production lines with an annual capacity of 1,000 units each for various fuel cells, expanding hydrogen energy applications [2] - The "Hydrogen Teng" fuel cell has been successfully deployed at the Antarctic Qinling Station, and commercial vehicles using fuel cells from the start-up area have been promoted in Shandong, Henan, and Hebei [2]
购在中国·2025“千县万镇”新能源汽车消费季(山东站)盛大启动 多品牌优惠政策助力绿色出行“焕”新升级
Qi Lu Wan Bao· 2025-08-15 13:13
Core Viewpoint - The "Purchase in China 2025" campaign aims to boost consumption and expand domestic demand by promoting the sales of new energy vehicles (NEVs) in rural areas of Shandong province, integrating green travel with rural revitalization efforts [1][45]. Group 1: Event Overview - The event was launched on August 15 in Tai'an, Shandong, focusing on the county and township markets to unlock the consumption potential of NEVs [1]. - The theme of the event is "Enjoy Consumption, Renew Travel," driven by a dual approach of policies and activities [1]. Group 2: Organizers and Participants - The event is co-hosted by the Shandong Provincial Department of Commerce and the Dazhong Media Group, with support from local government and media [4]. - Over 50 well-known automotive brands and hundreds of NEV models were present, providing a one-stop shopping platform for consumers [4]. Group 3: Promotional Offers - Major car manufacturers are offering significant discounts and incentives during the event, including trade-in bonuses and financial plans [8][15]. - Tesla is providing a "five-year interest-free" financing option along with an 8,000 yuan insurance subsidy [8]. - BYD is offering a 6,999 yuan benefits package for a 99 yuan deposit, with discounts on various models ranging from 6,000 to 10,000 yuan [15]. Group 4: Policy Support - The event emphasizes the implementation of national trade-in and scrapping subsidy policies, with dedicated areas for policy interpretation and consultation [41]. - The "policy package" includes purchase subsidies, trade-in benefits, and special price models to ensure consumers understand and can easily access the discounts [41]. - Shandong province has seen a leading growth rate in retail sales, with 247,000 vehicle scrapping applications in the first half of the year, indicating strong market activity [41]. Group 5: Future Outlook - The campaign is expected to create a wave of enthusiasm for NEVs across the province, with ongoing efforts to innovate consumption scenarios and implement policies [45]. - The goal is to accelerate the adoption of NEVs in households, contributing to the green economy and rural revitalization [45].
汽车之家用评测引领汽车消费新航向
Xin Hua Wang· 2025-08-12 06:17
Core Viewpoint - The automotive consumption landscape is undergoing transformation due to upgraded consumer demand and the application of new technologies, leading to the emergence of new demands and business models, which will reshape the automotive consumption value chain [1] Group 1: Testing and Evaluation - The 2022 "Super Test - Winter Laboratory" introduced a new dual-temperature testing method, collecting over 20,000 real user samples to provide comprehensive evaluations of 58 popular new energy vehicle models [2][3] - The testing included both pure electric and range-extended/integrated models, covering popular domestic and joint venture brands, and also included new models still in testing [2][4] - The dual-temperature testing approach provided a more comprehensive understanding of vehicle performance under varying conditions, including extreme cold [3][4] Group 2: Performance Insights - In the low-temperature tests, joint venture brands outperformed domestic brands in pure electric models, while all range-extended/integrated models were domestic, highlighting the market dominance of domestic brands in this segment [4] - The average range achievement rate for pure electric models in Beijing was 71.8%, with the Taycan achieving 104.5%, while extreme cold conditions significantly reduced the range of many models [5][4] - The extreme cold testing revealed that the performance of electric vehicles was severely impacted, with some models achieving less than 40% of their official range [5] Group 3: Consumer Guidance - The testing results provided valuable insights into factors affecting winter range, such as battery performance, heating system efficiency, and tire performance under low temperatures [9][12] - The "Super Test" aims to address consumer pain points in selecting electric vehicles by providing clear, data-driven evaluations and recommendations [13] - The initiative emphasizes the importance of transparency and accuracy in automotive evaluations to help consumers make informed decisions [14] Group 4: Industry Impact - The automotive industry is encouraged to upgrade technology and improve product quality through the insights gained from the testing, which serves as a catalyst for innovation [10][14] - The integration of real user data into the evaluation process enhances the credibility and relevance of the assessments, positioning the company as a leader in automotive testing [12][14] - The company's brand upgrade reflects its commitment to meeting evolving consumer needs and promoting sustainable development in the automotive industry [13]