长江奔涌，钟山巍峨。在"强富美高"新江苏现代化建设的宏伟画卷中，先进制造业是最鲜明的底色。此时，一家中国新能源汽车企业，正以持续突破与全 面领跑之姿，成为江苏产业升级与中国制造向上突围的生动样本——它就是比亚迪（002594）。 11月销量创年内新高 刚刚过去的11月，比亚迪新能源汽车单月销量突破48.02万辆，1—11月累计销售已达418.2万辆，创年内新高，以持续领先的市场表现，为"中国制造"向上 突围提供了扎实注脚。不仅印证其强大的市场韧性与体系实力，也为观察中国新能源汽车产业的结构性变革提供了关键视角。透过比亚迪的市场表现，可 以清晰地看到：行业竞争逻辑正在从"规模扩张"转向"质量提升与结构优化"。 国内市场：结构升级催生"质变" 比亚迪在国内的增长，已不再仅是销量的攀升，更是系统性结构升级的体现。 比亚迪第五代DM技术获殊荣 这一切背后，是技术长期主义的支撑。2024年前三季度，比亚迪研发投入达437.5亿元，连续两年大幅领先行业。刀片电池、DM混动、易四方、云辇、e 平台等核心技术持续迭代，构筑起深厚的护城河。 天神之眼车型保有量超200万辆 产品矩阵持续向上突破。王朝网与海洋网筑牢基本盘，而搭载 ...

长期以来，全球公务车市场被各国本土品牌和传统豪华品牌占据——一边靠地缘信任站稳脚跟，一边垄断核心技术标准。如今，这家中国车企靠着技术创新 和本土化布局，悄悄改变了延续数十年的市场规则。 新能源浪潮下的全球公务车渗透 全球公务车市场向来采购标准严、品牌壁垒高，长期都是"本土品牌说了算、德日系来补充"的固定格局。拿欧洲市场来说，德国大众、宝马德系品牌常年占 据政府公务车采购量的60%以上较大比重，靠的不只是技术积累，更有和政府部门多年形成的合作习惯。 在亚洲，丰田的皇冠系列、本田的思域日系品牌，过去都是公务车采购的"常规选择"。但这一格局在新能源转型的浪潮中正在快速改变。 从日本街头的行政通勤车到墨西哥警队的越野巡逻皮卡，从匈牙利布达佩斯的市政车队到巴西总统的礼仪座驾，带着BYD标识的新能源汽车正以多样姿 态，走进全球多个国家的公务场景。 比亚迪的市场渗透，不仅打破了传统品牌的垄断，更让全球公务车采购从"看地缘关系"转向"看技术价值"。 墨西哥政府一次性购入2000辆比亚迪混动皮卡"鲨鱼"，用在边境安防、野外执法等高强度场景，替换了之前使用的美系燃油皮卡。 匈牙利把300辆元PLUS纳入全国警务巡逻队伍，覆盖首都 ...

Core Insights - BYD is breaking into the overseas government vehicle market, traditionally dominated by local brands and established German and Japanese automakers [1][3] - Multiple countries are selecting BYD for police and government vehicles, indicating a shift towards electric and hybrid options in public service [3][5] Group 1: Market Penetration - BYD vehicles are increasingly seen in various international government settings, including police forces in Mexico and government fleets in Austria and Hungary [1][3] - The company has become a strategic partner for governments aiming to achieve low-carbon goals through its advanced electric and hybrid technologies [5] Group 2: Technological Advantages - BYD's blade battery is noted for its high safety and longevity, which reduces maintenance costs [5] - The DM-i super hybrid technology offers ultra-low fuel consumption and a quiet driving experience, making it suitable for diverse public service needs [5] - The Yun Nian intelligent vehicle control system enhances stability and comfort in complex driving conditions, catering to both daily commuting and emergency response [5] Group 3: Sales Performance - BYD's overseas sales reached 917,000 units from January to November 2025, surpassing the total overseas sales for 2024 [6] - The company has established a presence in 117 countries and regions with its electric vehicle products, demonstrating significant global market acceptance [6] - BYD has maintained its position as the global sales leader in pure electric vehicles for four consecutive quarters, showcasing the success of its international strategy [6]

Core Insights - BYD is emerging as a disruptor in the global government vehicle market, traditionally dominated by local and established German and Japanese brands [2][3][5] - The company is increasingly chosen for police and government vehicles across multiple countries, including Mexico, Austria, Hungary, Uzbekistan, and Brazil [5][7] Group 1: Market Dynamics - The overseas government vehicle market is known for its high standards and barriers to entry, which have historically favored local brands and traditional automakers [3] - BYD is breaking this long-standing dominance by offering innovative electric and hybrid vehicles that meet the evolving needs of government agencies [2][3] Group 2: Environmental Trends - Environmental considerations have become a core standard in government vehicle procurement, with many countries setting targets for the electrification of their fleets [7] - BYD is positioned as a strategic partner for governments aiming to achieve low-carbon goals, providing solutions that address both low emissions and charging infrastructure challenges [7] Group 3: Technological Advantages - BYD's technological strengths include its blade battery known for high safety and longevity, DM-i super hybrid technology for ultra-low fuel consumption, and the Yun Nian intelligent vehicle control system for enhanced stability and comfort [9] - These innovations cater to diverse needs, from daily commuting to emergency response, solidifying BYD's reputation as a global brand [9] Group 4: Sales Performance - In the period from January to November 2025, BYD's overseas sales reached 917,000 units, significantly surpassing the total overseas sales for 2024 [9] - BYD's electric vehicle products are now available in 117 countries and regions, reflecting the success of its global strategy and the growing recognition of Chinese electric vehicle brands [9]

来源：环球网 从匈牙利政府车队到巴西总统府，带有BYD标识的汽车正频繁出现在海外公务场景中。在全球公务车 市场这一长期被本土及传统德系、日系品牌占据的领域，中国品牌比亚迪正以破局者姿态悄然改变游戏 规则。从欧洲到亚太，从美洲到中东，比亚迪新能源汽车凭借创新赋能公务出行，目前已成为多国政府 机关和警务部门的优先选择。 海外公务车市场素以高标准、高门槛著称，长期被当地品牌及传统德系、日系车企垄断。然而，这一格 局正在被比亚迪打破。 目前多个国家选择比亚迪作为警务车辆，墨西哥大规模采购比亚迪混动皮卡"鲨鱼"用于城市安防与野外 任务。奥地利则选用比亚迪作为政府日常行政与外事用车。在匈牙利元PLUS的警务巡逻车现身街头。 甚至在乌兹别克斯坦总统府、巴西总统卢拉的座驾中都可以见到比亚迪的身影。 近年来，环保已成为全球公务车采购的核心标准之一。部分海外国家政府明确提出公务车新能源化比例 与时间表，传统燃油公务车在高强度使用下的高排放、高能耗问题日益凸显。比亚迪凭借全产业链新能 源技术优势，成为这一趋势的引领者。 在这一绿色转型浪潮中，比亚迪正在成为多国政府实现低碳目标的战略伙伴。其纯电与混动技术路线， 既满足低排放要求，又 ...

2022年中国车市迎来重大变革，新能源汽车强势崛起，以比亚迪为代表的中国车企在新能源领域迅猛发展，对燃油车市场造成了巨大冲击。受此影响，缤智 的市场热度大幅下滑，全年累计销量降至108961台，月均销量不足1万台。 从广汽本田缤智所面临的困境可以看出，在新能源浪潮的冲击下，传统燃油车市场面临着前所未有的挑战。对于广汽本田而言，若想让缤智重焕生机，不仅 要在产品动力和配置上进行升级，更要在新能源领域加快布局，以适应市场变化和消费者需求。其能否迎来第二春，还得看路要怎么走。 但缤智的困境并未就此止步。2023年，其销量继续大幅下滑，全年总销量仅为39371台，相较于2022年又减少了6万多台。2024年缤智下滑趋势依旧，全年总 销量低至16033台。到了2025年，缤智销量情况愈发糟糕，月均销量不足500台的境遇，与曾经的辉煌形成鲜明对比。 缤智销量断崖式下滑的原因是多方面的。从产品力角度来看，2023年的换代堪称"自残式操作"。新车取消了原有的1.5T涡轮增压发动机，全系仅保留1.5L自 然吸气动力，最大功率从131马力降至124马力，动力性能的下降让消费者对其兴趣大减。与此同时，竞品却在不断升级。丰田锋兰达搭 ...

Group 1 - The article focuses on the theme of "automobile export," analyzing BYD's recent overseas success cases to explore the reasons behind its explosive growth [6] - The goal is to break the market's vague perception that BYD relies solely on "cost performance" by providing precise data analysis of its success logic, offering insights for other car manufacturers [6] Group 2 - In 2023, sales were highly concentrated in four countries: Brazil, Australia, Thailand, and Israel, accounting for 66% of total exports, compared to only 28% in 2022 [7] - In 2024, further concentration is expected, with Brazil alone contributing nearly 60,000 units, while Mexico's performance is notable but not yet fully accounted for; other countries show limited growth, such as Indonesia with 15,000 units [7] - By 2025, market distribution will diversify, with significant contributions from the UK (38,000 units), Turkey (37,000 units), Australia (30,000 units), and Brazil (26,000 units), alongside rapid growth in European countries (Italy, Germany, Spain) and Southeast Asia (Thailand, Indonesia) [7] Group 3 - In 2023, vehicle models were dispersed, with various models like Yuan PLUS, Dolphin, and Song PLUS testing different markets, such as Yuan PLUS receiving 10,000 orders in Thailand within 42 days [7] - In 2024, Brazil and Mexico will become the main battlegrounds, with multiple models running concurrently, each contributing 20,000 to 30,000 units [7] - By 2025, the vehicle model strategy will become highly focused, forming a "big single product" strategy [7]

Core Insights - BYD is the only Chinese brand participating in the 2025 Tokyo Motor Show, showcasing its commitment to the Japanese market with the launch of the K-EV BYD RACCO, a custom electric vehicle designed specifically for Japan's K-Car specifications [1][3] Market Entry and Historical Context - BYD's journey in Japan began two decades ago, marked by legal battles against Sony and Sanyo over patent infringements, which it successfully navigated [2] - Since entering the Japanese passenger car market in July 2022, BYD has sold only 7,123 vehicles by early 2025, highlighting the challenges of penetrating a market dominated by local brands [3] Market Dynamics - The Japanese automotive market is heavily skewed towards domestic brands, with Toyota, Honda, and Nissan holding over 70% market share, while foreign brands account for less than 30% [3] - In 2024, the import car market shrank by 6%, with BYD selling 2,221 vehicles, a 10% increase year-on-year, indicating a slow but positive trend in a challenging environment [3][7] K-Car Segment Insights - K-Cars represent a significant segment in Japan, accounting for about one-third of total passenger car sales, with strict regulations that make them unique to the Japanese market [4] - BYD's RACCO targets the K-Car market, which is characterized by specific size and engine displacement limitations, and aims to address the pain points of traditional fuel-powered K-Cars [5] Strategic Positioning - The RACCO is expected to reduce total lifecycle costs by 40-50% compared to fuel K-Cars, despite higher electricity costs in Japan [5] - BYD's strategy includes establishing a strong presence in Japan, with 66 sales points by 2025 and a diverse product lineup [6] Challenges and Opportunities - BYD faces challenges such as low brand recognition, with only 1.3% of the new passenger car market share in Japan, and insufficient electric vehicle infrastructure [7] - The overall Japanese car market is declining, with new car sales dropping by approximately 7.5% in 2024 [7] - However, positive changes are emerging, including government plans to ban fuel vehicles by 2035 and incentives for electric vehicle owners, which may benefit BYD in the long run [7]

Core Insights - BYD's overseas sales reached 701,600 units from January to September, marking a 132% year-on-year increase [6] - Despite a 3.05% year-on-year decline in Q3 revenue to 194.985 billion yuan, BYD's market performance remains resilient [1] - The company's net profit for the first three quarters was 23.33 billion yuan, down 7.55% year-on-year, with a notable decline in September's sales [2] Sales Performance - BYD's total vehicle sales from January to September amounted to 3.2601 million units, an 18.64% increase compared to 2.7479 million units in the same period last year [3] - In September, BYD's new energy vehicle sales were 396,300 units, reflecting a 5.52% year-on-year decline, marking the first drop in sales for the year [2] Financial Metrics - For the first three quarters, BYD's revenue was 566.27 billion yuan, a 13% year-on-year increase, while net profit was 23.33 billion yuan, down 7.55% [2] - R&D expenses for the first three quarters reached 43.748 billion yuan, a 31.3% increase year-on-year, exceeding the net profit for the same period [4] - Operating cash flow for the first three quarters was 40.845 billion yuan, down 27.42% year-on-year [4] Product and Technology Development - BYD's intelligent models have become a core competitive factor across its product range, with over 1.7 million units sold featuring advanced driving assistance systems [5] - The company has launched models tailored for the Japanese market, including the K-EV BYD RACCO, and introduced its first plug-in hybrid model, the Sea Lion 06DM-i [6] Market Expansion - BYD's products are now available in 117 countries and regions, showcasing strong market expansion capabilities [6] - The overseas market is becoming a significant growth area for BYD, with a diverse portfolio that includes both commercial and passenger vehicles [6]

Core Viewpoint - BYD is signaling a strong commitment to high-quality development, evidenced by significant revenue growth and increased R&D investment, positioning itself as a leader in the automotive industry [1][4]. Financial Performance - For the first three quarters of 2025, BYD reported revenue of 566.27 billion RMB, a year-on-year increase of 13%, achieving a new high for the same period [1]. - R&D expenses reached 43.75 billion RMB, a substantial increase of 31% compared to the previous year, surpassing the net profit of 23.33 billion RMB [1]. R&D Investment - BYD's cumulative R&D investment has exceeded 220 billion RMB over the past 15 years, with 14 out of those years seeing R&D spending surpass net profit [4]. - The company has established itself as a dual champion in both A-share and the automotive industry in terms of R&D investment, leading competitors by nearly 20 billion RMB [1][4]. Technological Advancements - BYD has made significant breakthroughs in core technologies, including the Tian Shen Zhi Yan driver assistance system and the Super e-platform for fast charging, which have been pivotal in driving industry transformation [4]. - As of September, vehicles equipped with the Tian Shen Zhi Yan system have sold over 1.7 million units, capturing 91.3% of the domestic market [4]. Market Performance - BYD's cumulative sales of new energy vehicles surpassed 14 million units by October 2025, with October alone seeing sales of approximately 441,700 units, setting a new record for the year [4]. - Exports in October reached about 84,000 units, marking a year-on-year increase of 155.5%, with total exports for the first ten months reaching 781,000 units [4]. International Expansion - The growth in overseas markets is driven by increasing demand in regions like Turkey, Brazil, and Europe, alongside improvements in logistics efficiency due to self-built roll-on/roll-off shipping capacity [5]. - BYD showcased its technological prowess and localization capabilities at the Tokyo Motor Show, launching models tailored for the Japanese market, including the K-EV BYD RACCO and the Sea Lion 06DM-i [5][6]. Future Outlook - The company plans to introduce 7 to 8 electric and hybrid models in Japan by 2027, enhancing its local product and channel strategy [5]. - BYD's strategy of high R&D investment is expected to create a virtuous cycle of technological breakthroughs and market feedback, further solidifying its competitive edge in the global automotive industry [6].