Core Insights - NIO's multi-brand strategy has effectively supported its growth, with significant deliveries across its three brands: NIO, Lado, and Firefly, achieving a total of 37,000, 37,700, and 12,500 units respectively in Q3 [1] - The company reported a record delivery of 87,100 vehicles in Q3, a year-on-year increase of 40.8% and a quarter-on-quarter increase of 20.8%, with revenue reaching 21.79 billion yuan, up 16.7% year-on-year [2] - The shift in consumer preference towards pure electric vehicles, particularly large SUVs, has positioned NIO as a key beneficiary in the market transformation [3] Group 1: Multi-Brand Strategy - NIO's three-brand strategy has led to a complementary development model, effectively expanding market share and reducing operational risks through shared technology and resources [1] - The rapid delivery milestones of the Lado and Firefly brands demonstrate strong market acceptance and growth acceleration [1] Group 2: Financial Performance - The significant improvement in profitability is highlighted by a gross margin of 14.7% for vehicles and a comprehensive gross margin of 13.9%, both reaching a three-year high [2] - The success of high-margin flagship models, such as the Lado L90 and the new ES8, has validated NIO's strategy of focusing on product quality rather than price competition [2] Group 3: Market Trends - The shift towards pure electric large SUVs is evident, with sales surpassing hybrid models, indicating a clear consumer preference change [3] - NIO's proactive investment in technology and infrastructure has established a competitive edge in the growing pure electric vehicle segment [3]