线上+线下双向赋能

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茅台集团总经理王莉率队拜访京东、阿里巴巴,并在京召开部分省区传统经销商市场座谈会
news flash· 2025-06-22 11:03
Core Viewpoint - Guizhou Moutai is actively engaging with major e-commerce platforms like JD.com and Alibaba to enhance its market presence and ensure sustainable high-quality development of its brand [1] Group 1: Company Strategy - The company organized meetings with traditional distributors to understand recent marketing conditions and develop strategic responses [1] - A series of agreements were reached with JD.com and Alibaba regarding future collaboration and marketing strategies [1] Group 2: Market Positioning - The e-commerce channels are expected to leverage their high traffic, reach, and selection rates to elevate Moutai from product operation to brand operation [1] - The company aims to strengthen its marketing team and promote a healthy channel ecosystem while opposing unfair competition [1] Group 3: Operational Focus - There is an emphasis on integrating online and offline strategies to empower both channels effectively [1] - The company is focused on maintaining a positive channel ecosystem to support its brand and market presence [1]