线上IP与线下体验融合
Search documents
爱奇艺乐园正式对外售票 CEO龚宇:这是线上IP与线下体验的融合
Mei Ri Jing Ji Xin Wen· 2026-01-26 13:24
Group 1 - The core point of the article is the opening of the Yangzhou iQIYI Theme Park, which aims to provide an immersive experience by integrating online IP with offline interactions [1] - The ticket prices for the theme park are set at 198 yuan for standard single tickets on regular days and 258 yuan on peak days [1] - iQIYI's founder and CEO, Gong Yu, emphasized the company's understanding of user desires for immersive experiences beyond screens [1]