Core Insights - The article highlights the significant growth in user engagement and content consumption on iQIYI during the 2026 Spring Festival, showcasing the platform's ability to create immersive experiences through its diverse content offerings [1][2][3][4][5][6][7][8] User Engagement and Viewing Trends - iQIYI reported a 13% increase in daily viewing time for large-screen users compared to the pre-holiday period during the Spring Festival [1] - The drama "Years of Emotion" achieved a peak popularity value exceeding 8000, while "What Kind of System" topped both viewing time and popularity during the festival [1][2] - The variety show "Tonight's Comedy Show" saw a 256% increase in daily viewing time, contributing to a surge in the variety channel's engagement [1] Content Performance - The series "What Kind of System" emerged as a standout performer, with daily viewing time and popularity both reaching the top of the drama channel [3] - Classic IPs like "Journey to the West" and "Romance of the Three Kingdoms" also saw significant engagement, with viewing times increasing by 36% and 12% respectively [2] - The film channel experienced a 44% increase in daily viewing time, driven by the success of films like "Fast Life 3" and the resurgence of previous installments [5][6] Interactive and Immersive Experiences - iQIYI's "Peach Bean World" saw over 3 million interactions during the Spring Festival, indicating a growing trend of users engaging with AI characters [7] - The launch of the iQIYI theme park in Yangzhou attracted significant foot traffic and revenue, with user ratings exceeding 4.8 on major platforms [7][8] Cross-Platform Content Strategy - The integration of various content formats, including dramas, animations, and short films, under the same IP has proven effective, as seen with "What Kind of System" [3] - The platform's ability to blend online and offline experiences, such as themed attractions and interactive content, is reshaping user engagement [8]

Core Insights - The popularity of cinema during the Spring Festival has led to a surge in online viewership, with iQIYI's movie channel experiencing a 44% increase in average daily viewing time compared to the pre-holiday period [5] - Users are increasingly engaging with immersive content, such as AI interactions and themed parks, indicating a shift towards a more interactive entertainment experience [1][6] Group 1: Movie and Series Performance - The film "Flying Life 3" topped the box office, driving significant increases in viewership for its predecessors, with "Flying Life 2" seeing a 371% rise and "Flying Life 1" a 591% increase in daily viewing time [5] - The series "Years of Emotion" achieved a peak heat value exceeding 8000 after its release, entering the "Hall of Good Films" [4] - The series "What Kind of Body" became a standout during the festival, topping the drama channel with both daily viewing time and heat value [4] Group 2: User Engagement and Content Trends - The use of classic IPs remains strong, with shows like "Journey to the West" and "Romance of the Three Kingdoms" seeing viewing time increases of 36% and 12% respectively [2] - The interactive experience at iQIYI's theme park in Yangzhou has attracted over 3 million user interactions, with a notable increase in visitor numbers [1] - The comedy variety show "Tonight's Happy Friends Show" quickly rose to the second spot in the variety channel rankings during the festival [3] Group 3: Overall Viewing Trends - iQIYI's overall user viewing time continued to grow during the Spring Festival, with a 13% increase in daily viewing time on large screens [4] - The variety channel saw a dramatic 256% increase in daily viewing time, driven by popular shows and events [4] - The short drama channel also experienced an 18% year-on-year increase in user viewing time during the festival [5]

Core Insights - The core theme of the articles revolves around the significant increase in user engagement and content consumption on iQIYI during the 2026 Spring Festival, highlighting the platform's successful integration of interactive and immersive experiences with its content offerings [1][2][16] Group 1: User Engagement and Viewing Trends - iQIYI reported a continuous increase in user viewing time across all platforms during the Spring Festival, with a 13% week-on-week growth in daily viewing time on large screens [1] - The premiere of family drama "Years of Emotion" achieved a peak popularity value exceeding 8000, while the show "What’s the Matter" topped both daily viewing time and popularity during the festival [1] - The variety show "Tonight's Comedy Show" saw a 256% increase in daily viewing time compared to the pre-festival period, indicating a strong viewer preference for comedic content [1][2] Group 2: Interactive Content and IP Development - The use of AI technology allowed over 3 million interactions in iQIYI's Peach Bean World, showcasing a 8% year-on-year increase in user visits during the Spring Festival [2] - The series "What’s the Matter" demonstrated significant cross-media synergy, with its anime adaptation experiencing a 249% increase in daily viewing time during the festival [5] - The integration of interactive elements, such as AI character interactions and themed merchandise, has transformed traditional content consumption into a more engaging experience for users [12][16] Group 3: Popularity of Classic and New Content - Classic dramas like "Journey to the West" and "Romance of the Three Kingdoms" saw a 36% and 12% increase in daily viewing time respectively, reflecting the enduring appeal of these titles [3] - The film channel experienced a 44% increase in daily viewing time, driven by the popularity of films like "Fast Life 3" and the resurgence of earlier installments [8][9] - New releases in the short drama and animation categories also performed well, with significant increases in viewing times, indicating a diverse range of content appealing to various audience segments [11][12]

Core Viewpoint - The opening of the first iQIYI Park in Yangzhou marks a significant milestone for iQIYI's offline experience business, integrating technology and film IP to create a new cultural tourism landmark [1][3]. Group 1: iQIYI Park Opening - The iQIYI Park opened on February 8, featuring a grand ceremony with notable figures and celebrities, highlighting its importance as a new entertainment destination [1]. - The park is located in the "Ten Miles of the Grand Canal" demonstration area in Yangzhou, covering approximately 10,000 square meters, and focuses on small-scale, rapid iteration, and strong interactivity [4]. Group 2: Technological Integration and Experience - iQIYI aims to leverage its rich IP resources and experience in immersive entertainment to create a park that responds quickly to audience preferences through virtual reality and artificial intelligence [3]. - The park features immersive experiences based on popular IPs like "The Tang Dynasty Mysteries" and "A Chinese Odyssey," allowing visitors to engage with the content through VR and sensory installations [4]. Group 3: Cultural and Tourism Projects - The park includes a customized cultural tourism project called "Flying Over the Grand Canal," where visitors can wear 8K VR glasses to experience the scenic beauty of the Grand Canal [6]. - iQIYI Park operates on a ticketing system that allows access to various interactive experiences, themed dining, and exclusive merchandise [6]. Group 4: Future Developments - Additional iQIYI Parks are under construction in Kaifeng and Beijing, aiming to provide more immersive cultural tourism experiences that connect with local culture [7]. - The company plans to continue enhancing its cultural offerings through technology, contributing to the upgrade of China's cultural tourism industry [7].

Core Viewpoint - The opening of the first iQIYI theme park in Yangzhou marks a significant milestone for the company's offline experience business, integrating technology and film IPs to create a new cultural tourism landmark [1][5]. Group 1: Theme Park Opening - The iQIYI theme park opened on February 8, featuring a grand ceremony with the participation of various executives and celebrities [1][3]. - The park is located along the Grand Canal in Yangzhou and is the first indoor theme park in China focused on "nationally created IP + technology" [6]. Group 2: Business Strategy and Vision - iQIYI aims to leverage its rich IP resources and experience in offline immersive experiences to create a park that can quickly adapt to audience preferences using virtual reality and artificial intelligence [5]. - The park is expected to become a new growth curve for iQIYI as the offline immersive entertainment sector expands [5]. Group 3: Unique Features of the Park - The park covers approximately 10,000 square meters and emphasizes "miniaturization, rapid iteration, and strong interactivity," transforming popular IPs into immersive experiences [6]. - Notable IPs like "The Tang Dynasty Mysteries" and "A Chinese Odyssey" are brought to life through advanced technology, allowing visitors to engage in interactive storytelling [6][8]. Group 4: Visitor Experience and Future Plans - The park offers a comprehensive ticketing system that allows access to various immersive experiences, including themed dining and exclusive merchandise [8]. - Upcoming events, such as the "Lotus Tower Theme Month" during the Spring Festival, will enhance visitor engagement and cultural experiences [8]. - Additional iQIYI parks are under construction in Kaifeng and Beijing, promising more localized cultural experiences in the future [8].

Core Insights - The opening of the first iQIYI theme park in Yangzhou marks a significant step for the company in transitioning from online to offline experiences [1][2] - iQIYI aims to leverage its rich IP resources and years of experience in immersive theater to create a new type of park that responds quickly to audience aesthetic changes and integrates online and offline interactions [1][2] - The theme park is expected to become a new growth curve for iQIYI as the demand for offline immersive entertainment increases with economic and social development [1][2] Company Overview - iQIYI's founder and CEO, Gong Yu, emphasized the importance of the theme park in the company's strategy [1][2] - The park is located in the "Ten Miles of Canal" demonstration area in Yangzhou and is the first indoor theme park in China focused on "nationally created IP + technology" [1][2] - The park covers an area of approximately 10,000 square meters and is designed with advantages of "miniaturization, rapid iteration, and strong interactivity" [1][2] Industry Context - The theme park aims to connect virtual and real experiences, blending past and future through technology [1][2] - The park will utilize cutting-edge technology to transform popular iQIYI film and television IPs into immersive offline experiences [1][2] - Additional iQIYI parks are under construction in Kaifeng and Beijing, indicating the company's commitment to expanding its offline presence [1][2]

Group 1 - The core point of the article is the opening of the Yangzhou iQIYI Theme Park, which aims to provide an immersive experience by integrating online IP with offline interactions [1] - The ticket prices for the theme park are set at 198 yuan for standard single tickets on regular days and 258 yuan on peak days [1] - iQIYI's founder and CEO, Gong Yu, emphasized the company's understanding of user desires for immersive experiences beyond screens [1]

Group 1 - The core viewpoint of the article is the announcement of the opening of the world's first iQIYI offline theme park, the Yangzhou iQIYI Park, scheduled for February 8 this year, marking a significant step in the integration of culture, technology, and tourism by the Yangzhou Urban Control Group [1][2] - The Yangzhou iQIYI Park is designed as a small-scale, fast-iterating, and highly interactive indoor theme park, breaking away from traditional outdoor amusement park models, and deeply integrates iQIYI's rich film and television IP with cutting-edge technology [1][2] - Visitors will have immersive experiences with popular series such as "The Tang Dynasty's Strange Stories," "The Fury," and "Lotus Tower," allowing them to interact with real NPCs and create their own storylines [1] Group 2 - The park is located along the ancient Grand Canal in Yangzhou, specifically under the Qujiang Bridge in the "Ten Miles of Canal" demonstration section, and is transformed from an old frozen food factory [2] - It features seven major sections, including a full-sensory theater, holographic light and shadow space, and immersive performance theater, creating distinct thematic immersive experience scenes [2] - The project serves as an important pilot for iQIYI's offline cultural tourism business, combining full-sensory experience theaters with light and shadow technology to form a new space for comprehensive film and entertainment experiences [2]

Core Viewpoint - iQIYI announced the opening of its first offline theme park, Yangzhou iQIYI Park, scheduled for February 8, 2026, and appointed the cast of the variety show "Zhong Di Ba" as global ambassadors for the park [2][4]. Group 1: Theme Park Features - Yangzhou iQIYI Park is positioned as a small-scale, rapidly iterating, and highly interactive indoor theme park, differentiating itself from traditional outdoor parks [4]. - The park's core features include "nationally created IP + cutting-edge technology," transforming iQIYI's rich film and television IP into diverse immersive entertainment products [4]. - The park aims to create an engaging environment where visitors can "enter the story" and experience their own narratives through various interactive elements [4]. Group 2: Experience Offerings - The park will include seven core experience areas: immersive theater, interactive light and shadow space, immersive stage performances, iconic film scene check-ins, spontaneous character interactions, social party games, and IP-specific dining and retail [4]. - In the immersive theater, visitors can engage in adventures from "Tang Dynasty Strange Stories" and relive classic scenes from "A Chinese Odyssey" [5]. - The interactive light and shadow space will utilize digital technology to recreate fantastical experiences, allowing visitors to feel the seasonal changes of the vast grasslands from "My Alashan" or encounter romantic scenes from "Canglan Jue" [5]. - The immersive stage performance area will feature panoramic performances with cutting-edge effects, recreating moments from "Lotus House" [5]. - The park will also replicate several iconic film scene check-in locations, allowing visitors to explore settings from "Kuang Biao" and "My Alashan," and interact with real NPCs to trigger exclusive hidden storylines [5].

Core Viewpoint - iQIYI announced the opening of its first offline theme park, Yangzhou iQIYI Park, scheduled for February 8, 2026, and appointed the cast of the variety show "Zhong Di Ba" as global ambassadors for the park [1][4]. Group 1: Theme Park Features - Yangzhou iQIYI Park is positioned as a small-scale, fast-iterating, and highly interactive indoor theme park, focusing on "nationally created IP + cutting-edge technology" as its core features [4]. - The park aims to create an immersive entertainment experience by transforming iQIYI's rich film and television IPs into diverse interactive products, allowing visitors to "step into the drama" and enact their own stories [4]. Group 2: Experience Zones - The park includes seven core experience areas: immersive theater, interactive light and shadow space, immersive stage performances, iconic film scene check-ins, character improvisation interactions, social party games, and IP-themed dining and retail [4]. - In the immersive theater, visitors can engage in scenarios from "Tang Dynasty Strange Stories" and "A Chinese Odyssey," enhancing sensory experiences [5]. - The interactive light and shadow space utilizes digital technology to recreate fantastical scenes from "My Alashan" and "Canglan Jue," allowing visitors to experience seasonal changes and romantic moments [5]. - The immersive stage performance area will feature panoramic performances and cutting-edge effects to recreate iconic moments from "Lotus House" [5]. Group 3: Anticipation and Marketing - The park is currently in the countdown to opening, with ticket prices and sales set to be announced on January 16, 2026 [4]. - The launch of Yangzhou iQIYI Park is positioned as an invitation to experience imagination and joy, encouraging visitors to become the protagonists of their own stories [6].