01 线下零售 02 线上零售 03 风险提示 证券研究报告 商贸零售2024年报及25Q1季报总结 线上零售格局趋稳，关注线下业态调改进展 分析师：赵中平 执业编号：S1130524050003 分析师：许孟婕 执业编号：S1130522080003 联系人：王译 wangyi9@gjzq.com.cn 2025/05/06 1 2 01 线下零售 3 1.1、线下零售整体表现——年度 从年度业绩的同比表现来看： 增收又增利板块：贸易（收入同比+14%，归母净利润同比+25%） 增收不增利板块：旅游零售（收入同比+161%，归母净利润同比-36%） 减收但增利板块：多业态零售（收入同比-32%，归母净利润同比+11%） 收入利润均承压板块：百货（收入同比-7%，归母净利润同比-37%）、超市（收入同比-10%，归母净利润同比-99%）、 商业物业经营（收入同比-11%，归母净利润同比-54%）、专业连锁（收入同比-17%，归母净利润同比-23%） 图表：线下零售各行业2024&2023年报业绩（亿元，%） | | 营业收入 | | | | 归母净利润 | | | 归母净利润（扣非） | | | --- | ...

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The online retail landscape is stabilizing, while attention should be paid to the progress of offline retail adjustments [1] - The overall performance of offline retail shows varied results across different segments, with trade experiencing revenue growth and profit increase, while other segments like department stores and supermarkets face significant declines [5][6] Summary by Sections 1. Offline Retail - **Annual Performance**: - Trade: Revenue increased by 14% to 53.39 billion, profit up by 25% to 4.78 billion - Tourism retail: Revenue surged by 161% to 17.60 billion, but profit dropped by 36% to 4.27 billion - Department stores: Revenue down by 7% to 59.72 billion, profit down by 37% to -0.82 billion - Supermarkets: Revenue decreased by 10% to 11.78 billion, profit down by 99% to -0.01 billion [5] - **Q1 Performance**: - Trade: Revenue up by 21% to 11.55 billion, profit up by 70% to 1.22 billion - General retail: Revenue down by 21% to 9.29 billion, profit down by 29% to 3.39 billion - Tourism retail: Revenue down by 11% to 1.67 billion, profit down by 16% to 1.94 billion [6] 2. Trade Sector - **2024 Performance**: - 13 listed companies, nearly half saw profit growth, with notable increases from Jiangsu Guotai (+14%) and Zhongxin Metal (+269%) [10] - **Q1 2025 Performance**: - Companies like Jiangsu Guotai and Suhao Hongye continued to show profit growth, with Zhongxin Metal achieving a remarkable 269% increase [10] 3. General Retail - Department Stores - **2024 Performance**: - Most department stores reported profit declines, with only a few like Wushang Group (+3%) and Dalian Friendship (+109%) showing positive growth [12] - **Q1 2025 Performance**: - The trend of profit decline continued, with most companies maintaining similar performance to 2024 [12] 4. General Retail - Supermarkets - **2024 Performance**: - Over half of the companies reported profit declines, with only a few like Zhongbai Group (+64%) and Sanjiang Shopping (+4%) showing growth [15] - **Q1 2025 Performance**: - Some supermarkets began to recover, with Budweiser achieving a 488% profit increase [15] 5. Commercial Property Management - **2024 Performance**: - 10 out of 15 companies reported profit declines, while a few like Huitong Energy (+68%) and Meikailong (+35%) showed growth [17] - **Q1 2025 Performance**: - Continued growth was observed in companies like Huitong Energy (+177%) and Meikailong (+38%) [17] 6. Professional Chains & Tourism Retail - **Professional Chains**: - Only two out of seven companies reported profit growth in 2024, with notable increases from Kidswant (+72%) and Aiyingshi (+2%) [20] - **Tourism Retail**: - China Duty Free reported a 36% profit decline in 2024, with a further 16% decline in Q1 2025 [21] 7. Key Company Performances - **Yonghui Supermarket**: - 2024 revenue was 67.6 billion, down 14.1%, with a net loss of 1.47 billion. Q1 2025 revenue was 17.5 billion, down 19.3%, with a net profit of 1.5 billion [25][26] - **Bubugao**: - 2024 revenue was 3.43 billion, up 11.14%, with a net profit of 1.21 billion. Q1 2025 revenue was 1.15 billion, up 24.22%, with a net profit of 1.19 billion [30][32]