线下服务信用体系创新
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阿里巴巴发布“高德扫街榜”支持线下服务消费
Zheng Quan Ri Bao Zhi Sheng· 2025-09-10 16:40
Core Viewpoint - Alibaba's Gaode Map has launched the "Gaode Street Ranking," the world's first ranking based on user behavior, to support offline dining and service consumption, alongside a subsidy program worth over 1 billion yuan to encourage in-store visits [1][2] Group 1: Gaode Street Ranking - The "Gaode Street Ranking" aims to create a new offline service credit system, leveraging user behavior data to enhance consumer confidence and support service industry development [1] - The ranking will incorporate the Alipay Sesame Credit system to weigh trustworthy evaluations based on user credit levels, utilizing AI risk control to filter out false reviews [1][2] - Gaode Map's CEO emphasized the goal of fostering a healthy ecosystem where good services are recognized and rewarded, ensuring that the ranking remains non-commercialized [1] Group 2: Support for Local Businesses - The "Smoke Fire Good Store Support Plan" includes three major subsidy initiatives to boost foot traffic and transactions for local businesses [2] - A total of 200 million yuan in travel subsidies will be provided to users traveling to offline merchants, covering public transport, taxi, and fuel costs [2] - Additionally, 950 million yuan in consumption vouchers will be issued to encourage users to experience quality services at local stores, with all costs borne by the platform [2] Group 3: Market Coverage and User Engagement - Gaode Map currently covers over 7 million restaurant locations nationwide and records 120 million daily searches related to life services, directing users to 13 million service destinations [2]
阿里巴巴发布“高德扫街榜” 全力支持线下服务消费
Zheng Quan Ri Bao· 2025-09-10 07:49
Core Viewpoint - Alibaba's Gaode Map launched the "Gaode Street Ranking," the world's first user behavior-based ranking system, to support offline dining and service consumption, alongside a subsidy program worth over 1 billion yuan to encourage in-store visits [2][3]. Group 1: Gaode Street Ranking and Credit System - The Gaode Street Ranking aims to create a new offline service credit system by integrating user behavior data and the Alipay Sesame Credit system to enhance trustworthy evaluations [2][3]. - The initiative addresses challenges faced by dining businesses, such as low thresholds for negative reviews and high costs for positive feedback, by filtering out false evaluations through AI risk control [2][3]. Group 2: Support for Local Businesses - The "Smoke Fire Good Store Support Plan" includes a 200 million yuan subsidy for transportation costs, such as public transport and taxi vouchers, and a 950 million yuan consumer coupon initiative to encourage visits to local businesses [4]. - Gaode Map covers over 7 million restaurant locations nationwide, with 120 million daily searches related to life services, indicating a strong user engagement in local consumption [4]. Group 3: Strategic Implications - The move reflects Alibaba's strategic shift from focusing on vertical markets to building a foundational infrastructure for local life services, leveraging Gaode's extensive user base and interaction capabilities [4]. - By establishing a credible consumption reference system, Gaode aims to enhance consumer confidence and support the development of the service industry, positioning itself as a central hub for offline traffic distribution [3][4].