细分市场开拓

Search documents
蜂巢能源1-2月出货同比爆增130%
高工锂电· 2025-03-20 11:59
Core Viewpoint - Hive Energy achieved a significant milestone with a total shipment of 5.374 GWh in January and February 2025, marking a 130% year-on-year growth and successfully reaching its "annual doubling" target [1][2]. Group 1: Product Innovation and Market Expansion - The explosive growth in battery shipments is attributed to Hive Energy's continuous efforts in product technology innovation and market expansion, particularly through the widespread application of the short-blade battery and the rapid rise of the off-road market [2]. - The short-blade battery, one of Hive Energy's core products, features a unique design and superior performance, making it a star product in the power battery market. It utilizes an innovative stacking process that offers higher energy density, longer cycle life, and better safety compared to traditional winding processes [2]. - The third-generation short-blade battery, known as the "Bee Walk" short-blade battery, was officially launched on Battery Day in January 2025. Its penetration in the passenger car market continues to rise, with several mainstream automakers, including Geely, Great Wall, and Stellantis, adopting it in their popular models [2]. Group 2: Off-Road Market Performance - Hive Energy has shown remarkable performance in the off-road vehicle segment, recognizing the trend of electrification in this market. The company launched the "Fortress Off-Road Battery," which is characterized by high energy density and safety, tailored to meet the specific needs of off-road vehicles [3]. - In January 2025, the Tank 500 Hi4-Z, equipped with Hive Energy's Fortress Off-Road Battery, was launched and achieved sales of over 130,000 units within a month [3]. - On March 10, 2025, the Great Wall Motors' 2025 Tank 300 Hi4-T was also launched, featuring the Fortress Off-Road Battery. This battery not only offers excellent range and fast charging capabilities but has also undergone rigorous environmental testing to meet various off-road conditions [4]. - The Fortress Off-Road Battery has been successfully installed in models such as Tank 400, 500, and 700 Hi4-T, with total shipments exceeding 265,000 units, positioning Hive Energy as a leader in the global off-road battery market [4][5].