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拓展大交通场景 京东七鲜小厨北京南站开业
Bei Jing Shang Bao· 2026-02-14 05:42
Core Insights - JD's Qixian Kitchen has officially opened its Beijing South Station location, offering both dine-in and takeout options, enhanced by smart cooking robots to significantly improve meal preparation efficiency [1] - The new location will integrate with the 12306 online ordering system, allowing high-speed train passengers to order meals and have them delivered to their seats [1] - This opening marks a strategic move by Qixian Kitchen to explore niche consumer scenarios within major transportation hubs, with plans to expand to more stations, airports, and service areas in the future [1] Company Developments - The Beijing South Station store is part of a broader initiative to establish Qixian Kitchen in high-traffic transportation locations, enhancing customer convenience [1] - Alongside the Beijing location, a new store has also opened at the Jinan service area on the Beijing-Shanghai Expressway, marking the first Qixian Kitchen in a highway service area [1] - Future expansion plans include targeting additional transportation points to increase the brand's presence and accessibility [1]