来源丨智谷趋势 一夜之间，招聘退休人员突然火了。 前段时间，麦当劳、环球影城等多家企业接连发布公开招募"退休员工"的公告。"企业招聘退休人 员"的话题引发热议。 8月社保新规发布，明确 任何规避社保缴纳、劳动者主动放弃社保的约定都是无效的。 很多人就以 为，企业招聘退休人员是新的司法解释后，为规避缴纳社保的对策。 其实不然，仔细看看，退休人员早就是"职场顶流"了！ BOSS直聘数据显示，2022年平台55岁以上活跃求职者同比涨27%，标注"欢迎退休人员"的岗位 更猛增33%。 2025年上半年,北京就有1738家企事业单位发布退休返聘信息，同比增长37.5%；上海增幅更是高 达42.3%。 35岁工作嫌我老，60岁退休嫌我小。 企业招退休人员， 不只是省钱那么简单。 01 招聘退休人员，要多少钱？ 首先， 对于企业而言，招聘退休人员，省的可不是小钱。 先来算一笔账。 2025年社保新规下，企业要为员工缴纳的养老保险16%，医疗保险（含生育）9%，失业保险是 0.5%，工伤保险按0.2%算（每个行业标准不同），合计起来企业要承担 25%-27%的社保成本。 以深圳为例，假设一个 月薪5000 元 的普通岗位，企 ...

Core Viewpoint - The article discusses the competitive landscape of cultural and tourism consumption in China as various regions prepare for the upcoming National Day holiday, highlighting the extensive promotional activities and financial incentives being implemented to attract tourists and stimulate spending [3][10]. Group 1: Regional Initiatives - Yunnan Province has launched a series of themed activities and discounts for the National Day and Mid-Autumn Festival, aiming to enhance local tourism [5]. - Sichuan Province has organized over 1,300 cultural and tourism events, focusing on various themes to meet the holiday demand [5]. - Both provinces are part of a broader trend where local governments are actively promoting tourism to capture consumer interest during peak travel seasons [5][10]. Group 2: Expected Tourism Trends - In 2024, the National Day holiday is projected to see over 8 billion domestic travelers, with expected tourism revenue around 750 billion yuan [6]. - Recent data indicates a 45% year-on-year increase in cross-province travel orders for the National Day holiday, reflecting a shift in consumer preferences towards experiential travel [6][10]. - The average spending per tourist during the 2024 National Day holiday reached a historical high of 916 yuan, indicating strong consumer demand [10][11]. Group 3: Marketing Strategies - Regions are employing various strategies to attract tourists, including creating viral marketing campaigns, hosting events, and offering discounts through consumption vouchers [7][8]. - Sichuan's initiative to combine sports events with tourism, such as offering packages that include event tickets and accommodation, exemplifies innovative marketing approaches [7][11]. - The Ministry of Culture and Tourism is coordinating a three-year action plan to enhance cultural and tourism consumption, including the distribution of consumption vouchers [8][10]. Group 4: Economic Impact - Cultural and tourism consumption is seen as a key driver for local economic growth, especially in the context of insufficient overall consumption growth [10][11]. - The article highlights the importance of transforming tourist interest into actual spending, with local governments leveraging events to stimulate broader economic activity [11]. - The ongoing development of new tourism formats, such as night tourism and wellness tourism, reflects changing consumer preferences and presents opportunities for growth in the sector [11].

Summary of Guoquan Food and Beverage Conference Call Company Overview - **Company**: Guoquan Food and Beverage - **Industry**: Food and Beverage, specifically focusing on hot pot and related dining experiences Key Points and Arguments Operational Performance - In the first half of 2025, Guoquan improved store management and sales through refined operations, organizational adjustments, and rapid new store openings, resulting in the accumulation of initial membership assets [2][4] - The same-store performance continued to show positive momentum in Q3 2025, with expectations for stable trends in Q4 driven by enhanced hot pot packages and new SKUs [2][5][6] Store Expansion Plans - The company plans to add a net total of 1,000 new stores in 2025, with over half located in rural markets, aligning with annual targets [2][7] - The pace of new store openings in July and August 2025 is on track, with a typical one-month timeline from signing to opening [7] Franchise Strategy - Guoquan focuses on partnering with small business owners rather than financial investors, which enhances operational quality and customer service [8][9] - The strategy varies by region, encouraging multi-store openings in county-level and above areas while promoting single-store franchises in rural areas [9] Product and Market Strategy - The company aims to meet consumer needs through standardized flavors and high cost-performance, with prices averaging 1/3 to 1/2 lower than traditional restaurants [2][13] - Guoquan is exploring supply chain and product expansion into overseas markets, including Hong Kong and Southeast Asia, with a long-term goal of international business model expansion [2][19][20] Customer Engagement and Marketing - Sales trends in August and September 2025 met expectations, driven by product expansion, SKU deepening, and increased membership activity [3] - The company utilizes localized product development to cater to regional tastes, with a total SKU count reaching 700 [16] Financial Performance and Shareholder Returns - The company reported a dividend of approximately 190 million yuan in the mid-2025 report, indicating a high dividend payout ratio [21] - Guoquan aims for a mid-term net profit margin target of 7-8%, focusing on optimizing management and sales expenses [23][24] Supply Chain Management - The company addresses supply chain complexity through scale effects and cost performance, leveraging experience from its agricultural market stores [17] - Core raw material prices, particularly for meat products, are subject to cyclical fluctuations, but the company maintains a competitive edge through imported products and self-owned factories [25] Marketing and Sales Strategy - Sales expenses are stable, with ongoing optimization as revenue scales up, and the company has seen improved efficiency from marketing on platforms like Douyin [26] Future Developments - Guoquan is innovating in the beverage sector, including craft beer and juice products, which have seen significant sales growth [28] Additional Important Insights - The company emphasizes the importance of local market adaptation and customer preferences in its product offerings [15][16] - Guoquan's approach to franchisee selection and operational strategy is designed to enhance the overall customer experience and operational efficiency [8][9][10]

Core Insights - The article discusses the rise of the pancake industry in China, particularly in the small city of Muling, Heilongjiang, where local residents have found significant economic success through pancake production [4][49]. - The narrative highlights how a simple food item has transformed into a lucrative business, contributing to local wealth and becoming a notable industry in the region [3][50]. Industry Overview - Pancakes, while historically significant, have evolved into a profitable industry, especially in regions like Shandong, Jilin, and Heilongjiang [4][5]. - Muling, a county-level city with a population of 221,000 as of the end of 2022, has become a hub for pancake production, exporting over 6 million pounds annually to major cities and even internationally [4][16]. Historical Context - The history of pancakes in China dates back over 5,000 years, with evidence of pancake-making tools found in ancient cultures [5][7]. - Pancakes have held various cultural significances throughout Chinese history, from being seen as a good luck charm to a staple food during important festivals [7][8]. Economic Impact - The pancake industry in Muling has created numerous job opportunities, with over 1,500 individuals involved in pancake production as of recent reports [48]. - The local government has invested in infrastructure to support this industry, including the establishment of processing workshops for residents [38][40]. Agricultural Advantages - Heilongjiang's agricultural conditions, including a grain crop planting area of 22.02 million acres and a total grain output of 1.5526 trillion pounds in 2022, provide a strong foundation for pancake production [16][18]. - The region's fertile black soil, which takes centuries to form, contributes to the high quality of the raw materials used in pancake production [18][20]. Transportation and Logistics - Muling's historical significance as a transportation hub, with established railways and highways, facilitates the distribution of pancakes to various markets [31][32]. - The city has a robust transportation network, including 12 pairs of passenger and freight trains daily, enhancing its logistical capabilities [31][33]. Community Development - Local entrepreneurs, such as Feng Lianshi and Wu Yingchun, have leveraged the pancake industry to uplift their communities, creating jobs and fostering economic growth [44][48]. - The pancake industry has become a vital part of Muling's economy, contributing to a GDP of 14.42 billion yuan in 2022 [49].

Economic Performance - In the first two months, the industrial added value above designated size increased by 7.5% year-on-year, retail sales of consumer goods rose by 6.7%, and fixed asset investment (excluding rural households) grew by 12.2%, indicating a strong start for the Chinese economy in 2023 [1][2] - The manufacturing investment surged by 20.9%, supported by factors such as industrial base reconstruction, supply chain strengthening, technological upgrades, and high export demand [2] - High-tech manufacturing added value increased by 14.4%, and high-tech manufacturing investment rose by 42.7%, significantly outpacing overall manufacturing growth [3] Policy and Economic Outlook - The government will continue to implement stable growth policies, focusing on industrial stability and service sector relief, despite facing complex external challenges [1][4] - The economic recovery remains uneven, with pressures on small and micro enterprises and rising costs for businesses, necessitating ongoing support measures [4][5] - The overall economic operation is expected to maintain a stable development trend, with a target of achieving a 5.5% growth rate for the year deemed achievable [7][8] Investment and Consumption - Fixed asset investment is anticipated to play a significant role in driving macroeconomic growth, with expectations of increased investment efforts compared to 2021 [8] - The government aims to expand effective investment, optimize investment structure, and encourage private investment to support sustained economic development [8]

Core Viewpoint - The company reported strong mid-year performance with significant revenue growth and improved core operating profit margin, indicating effective operational efficiency and market expansion strategies [1][2]. Financial Performance - In H1 2025, the company's revenue reached 3.24 billion yuan, a year-on-year increase of 21.6% - Gross profit was 720 million yuan, reflecting a 17.8% year-on-year growth - Core operating profit amounted to 190 million yuan, showing a substantial increase of 52.3% year-on-year - The core operating profit margin improved by 1.2 percentage points to 5.9% [1]. Revenue Growth Drivers - The revenue growth was supported by a combination of steady store expansion and a return to growth in same-store sales, which increased by 11.0% year-on-year - Sales to enterprise clients and other channels saw a remarkable increase of 125.1% year-on-year, serving as a key driver for overall revenue growth [1]. Cost Management - The company's gross margin was 22.1%, slightly down from 22.8% in H1 2024, but overall remained stable - Significant reductions in sales, management, and financial expense ratios were achieved, with savings of 1.8 percentage points in both sales and management expenses, while financial expenses remained stable [1]. Product Innovation and Market Expansion - The company launched 175 new hot pot and barbecue SKUs in H1 2025, introducing innovative meal packages to smooth out seasonal sales fluctuations - The company added 270 new stores in rural areas, enhancing product offerings and store displays to better meet local consumer needs [1]. Future Outlook - The company is expected to continue its revenue growth trajectory with projected revenues of 7.26 billion yuan, 8.40 billion yuan, and 9.70 billion yuan for 2025, 2026, and 2027 respectively, with growth rates of 12.3%, 15.6%, and 15.6% - Gross margins are anticipated to slightly improve to 22.1%, 22.2%, and 22.4% over the same period - Core operating net profits are projected to be 430 million yuan, 500 million yuan, and 580 million yuan, with a compound annual growth rate of 23% over three years [2].

Core Viewpoint - Guoquan Food (Shanghai) Co., Ltd. has regained confidence, reporting significant growth in revenue and profit for the first half of 2023, with a focus on solidifying its existing market base and preparing for future expansion [2][4]. Financial Performance - In the first half of 2023, Guoquan achieved revenue of 3.24 billion RMB, a year-on-year increase of 21.6%; gross profit was 717 million RMB, up 17.8%, with a gross margin of 22.1%; net profit reached 190 million RMB, a substantial increase of 122.5% [2][4]. - Core operating profit also stood at 190 million RMB, reflecting a growth of 52.3% year-on-year [2]. Strategic Focus - The company has adopted a strategy of "rooting down and growing up," focusing on consolidating its existing stores, enhancing membership, and improving online operations [4]. - Guoquan plans to accelerate the opening of new stores, targeting various market scenarios, including community kitchens and new town models [7]. Product Development - The company has developed a barbecue product matrix over the past four years, which has helped mitigate seasonal performance fluctuations [6]. - Guoquan aims to continue leveraging its strengths in hot pot offerings while expanding its product range to include more barbecue options [6]. Membership Growth - As of June 30, 2025, Guoquan reported 50.3 million registered members, a year-on-year increase of 62.8%, with a prepaid card balance of 590 million RMB, up 37.2% [9][10]. - The membership system is seen as a key driver for future growth, with plans to increase membership to 60 million by the end of the year [10]. International Expansion - Guoquan is exploring international markets, particularly in Southeast Asia and Europe, with various potential models for expansion, including establishing supply chains and creating new brands [11]. - The company is currently in the exploratory phase for international expansion while maintaining a primary focus on domestic market growth [11].

Core Insights - The company reported a revenue of 3.24 billion yuan for the six months ending June 30, 2025, representing a year-on-year increase of 21.6% [1] - Net profit reached 190 million yuan, showing a significant year-on-year increase of 122.5% [1] - Core operating profit (non-IFRS measure) was also 190 million yuan, reflecting a year-on-year growth of 52.3% [1] Business Strategy - The company adheres to the "community central kitchen" strategic positioning, utilizing a multi-channel and multi-scenario approach to meet consumer demands [1] - The number of stores increased from 9,660 on June 30, 2024, to 10,400 on June 30, 2025, covering all 31 provinces, autonomous regions, and municipalities in China [1] - The company successfully opened 270 new stores in town markets during the first half of 2025, with these stores tailored to better meet local consumer needs [1] Innovation and Development - To cater to home dining scenarios, the company launched a new type of 24-hour unmanned retail store [1] - Over 2,000 retail stores underwent smart and unmanned transformation in the first half of 2025 [1]

Core Viewpoint - The company, Guoquan Food (Shanghai) Co., Ltd., reported a significant increase in revenue and net profit in the first half of the year, driven by the growing trend of home cooking among cost-conscious Chinese consumers [2]. Group 1: Financial Performance - The company's revenue rose by 22% year-on-year, from 2.67 billion yuan to 3.24 billion yuan (approximately 450 million USD) [2]. - Net profit surged by 123% year-on-year, reaching 190 million yuan [2]. Group 2: Expansion and Market Strategy - Guoquan Food accelerated the expansion of its home cooking ingredient retail network, focusing on price-sensitive lower-tier markets, with a total of 10,400 stores nationwide by the end of June [2]. - The company is actively exploring overseas market opportunities [2]. Group 3: Operational Efficiency - The company enhanced operational efficiency through increased automation and the establishment of centralized production centers [2]. - A 24-hour unmanned retail model was launched, allowing stores to operate automatically after staff hours, with over 2,000 stores already upgraded [2]. - Plans are in place to establish a production base in Danzhou, Hainan, to further expand regional coverage [2]. Group 4: Online Sales Development - To cater to the younger consumer demographic favoring online shopping, the company developed its online sales channels [2]. - The company's Douyin account matrix achieved over 3.2 billion exposures, leading to a more than 100% year-on-year increase in Douyin sales [2].

Core Viewpoint - The company, Guoquan (02517), reported strong financial results for the six months ending June 30, 2025, with significant revenue and profit growth, leading to a notable increase in stock price [1][2]. Financial Performance - The company achieved a revenue of RMB 3.24 billion, representing a year-on-year increase of 21.56% [1]. - The profit attributable to the parent company was RMB 183 million, which is a substantial increase of 113.22% year-on-year [1]. - Basic and diluted earnings per share were reported at RMB 0.0684 [1]. Strategic Initiatives - The company maintained its "community central kitchen" strategic positioning, focusing on multi-channel and multi-scenario layouts to better meet consumer demands [1]. - Efforts included enhancing product offerings, improving store management capabilities, and developing a comprehensive membership ecosystem [1]. Store Expansion - The total number of stores increased from 9,660 as of June 30, 2024, to 10,400 by June 30, 2025, covering all 31 provinces, autonomous regions, and municipalities in China [1]. - The company successfully opened 270 new stores in rural markets during the first half of 2025, with these stores tailored to better meet local consumer needs [2]. Innovation in Retail Formats - To cater to specific consumer scenarios, such as late-night dining, the company launched a new 24-hour unmanned retail store format [2]. - Over 2,000 retail stores underwent smart and unmanned transformations in the first half of 2025 [2].