Core Viewpoint - The leisure marinated food industry is transitioning from horizontal expansion to a focus on refined operations and quality improvement, as competition intensifies and consumer scenarios become saturated [1][2]. Group 1: Financial Performance and Strategic Transformation - In the first half of 2025, the company achieved total revenue of 1.223 billion yuan and a net profit of 108 million yuan, marking a significant year-on-year increase of 228% [3]. - The company’s operating cash flow net amount was approximately 211 million yuan, reflecting an 8.8% year-on-year growth, indicating strong profitability and cash reserves [3]. - The company is shifting focus from rapid store expansion to enhancing store quality, resulting in a 17.13% reduction in total store count to 2,864, while net profit margin increased by 6.2 percentage points to 8.8% [3]. Group 2: New Retail and Operational Efficiency - The company is actively advancing new retail upgrades by integrating online and offline channels, enhancing partnerships with content e-commerce and delivery platforms, and strengthening its membership system [4]. - In the first half of the year, the company reported approximately 380 million yuan in sales from delivery terminals and over 80 million yuan from public domain stores, showcasing its successful online-offline integration [4]. - The company has reduced sales and distribution expenses by 6.6% to 472 million yuan, demonstrating effective cost control measures [4]. Group 3: Product Innovation and Market Expansion - The company is implementing an "Marinated Food+" strategy to address low consumption frequency and expand into new product categories, such as beverages and seasoning products [7]. - Collaborations with various partners have led to the development of new products, including coconut water and flavored duck sauces, which enhance consumer engagement and broaden market reach [7]. - The company has begun expanding into overseas markets, with its vacuum-packed products entering Malaysia and Singapore, targeting regions with a significant Chinese population and high acceptance of marinated foods [8]. Group 4: Supply Chain and Strategic Advantages - The company is enhancing its supply chain through cost reduction, quality improvement, and agile responses, leading to a 3.2 percentage point increase in overall gross margin to 58.6% [9]. - The combination of product innovation, channel expansion, and global outreach is helping the company overcome traditional growth challenges in the marinated food industry [9]. Conclusion - The company is not only improving profitability but also establishing a clear transformation path through refined operations, channel expansion, and innovative strategies, positioning itself for a new growth cycle [10].