Core Viewpoint - The article discusses the evolving consumer landscape in 2025, highlighting a shift from fleeting trends to a preference for classic, timeless styles that incorporate modern elements and personal expression [2][4][65]. Group 1: Consumer Trends - In 2025, minimalism, comfort, and durability are key themes among young consumers, who are moving away from transient trends towards classic styles that require less decision-making [4][10]. - The concept of "new classics" emerges, where brands innovate classic products through material advancements and design improvements to meet contemporary aesthetic demands [4][20]. - Young consumers are increasingly favoring versatile clothing that can be worn across multiple scenarios, reflecting a resistance to "choice fatigue" [10][12]. Group 2: Brand Strategies - Uniqlo is identified as a leading brand in this shift, emphasizing "returning to classics" as a strategic choice after over 30 years in the Chinese market [7][9]. - The brand's product innovations, such as the PUFFTECH air cotton series and HEATTECH thermal wear, showcase how technology can enhance classic designs to meet modern consumer needs [20][24][31]. - Collaborations with designers and the introduction of high-quality, affordable collections, like the UNIQLO and JW ANDERSON series, redefine the value of classic styles by making them accessible [33][38][49]. Group 3: Consumer Behavior - The article notes a significant change in consumer motivations, with practicality and price sensitivity being primary factors in purchasing decisions, alongside a growing emphasis on fit and value [42][48]. - Younger consumers are shifting from a mindset of seeking external validation through brand logos to prioritizing personal comfort and self-expression in their clothing choices [51][54]. - The desire for low-maintenance, versatile clothing reflects a broader trend towards sustainable and meaningful consumption, as consumers seek items that provide long-term value rather than short-lived trends [65][66].