Core Viewpoint - The article discusses the evolving consumer landscape in 2025, highlighting a shift from fleeting trends to a preference for classic, timeless styles that incorporate modern elements and personal expression [2][4][65]. Group 1: Consumer Trends - In 2025, minimalism, comfort, and durability are key themes among young consumers, who are moving away from transient trends towards classic styles that require less decision-making [4][10]. - The concept of "new classics" emerges, where brands innovate classic products through material advancements and design improvements to meet contemporary aesthetic demands [4][20]. - Young consumers are increasingly favoring versatile clothing that can be worn across multiple scenarios, reflecting a resistance to "choice fatigue" [10][12]. Group 2: Brand Strategies - Uniqlo is identified as a leading brand in this shift, emphasizing "returning to classics" as a strategic choice after over 30 years in the Chinese market [7][9]. - The brand's product innovations, such as the PUFFTECH air cotton series and HEATTECH thermal wear, showcase how technology can enhance classic designs to meet modern consumer needs [20][24][31]. - Collaborations with designers and the introduction of high-quality, affordable collections, like the UNIQLO and JW ANDERSON series, redefine the value of classic styles by making them accessible [33][38][49]. Group 3: Consumer Behavior - The article notes a significant change in consumer motivations, with practicality and price sensitivity being primary factors in purchasing decisions, alongside a growing emphasis on fit and value [42][48]. - Younger consumers are shifting from a mindset of seeking external validation through brand logos to prioritizing personal comfort and self-expression in their clothing choices [51][54]. - The desire for low-maintenance, versatile clothing reflects a broader trend towards sustainable and meaningful consumption, as consumers seek items that provide long-term value rather than short-lived trends [65][66].

Core Viewpoint - Uniqlo continues to innovate and evolve its LifeWear collection, focusing on high functionality, quality, and affordability to meet the diverse needs of consumers in the changing seasons [1] Product Innovations - HEATTECH thermal underwear has sold 1.5 billion pieces globally and has been upgraded this season, featuring moisture-absorbing and heat-retaining technology, with a new 9% cashmere blend series that enhances warmth by 1.5 times [3] - PUFFTECH air cotton jackets, developed in collaboration with Toray, utilize 3D ultra-fine hollow fibers for lightweight warmth and excellent moisture resistance, making them suitable for wet and cold environments [5] - The technology thermal jackets use high-quality down with a fill power of over 750+ and can withstand temperatures as low as -40°C, catering to various cold weather needs [6] Fashion Trends - The new curved pants series combines comfort and shaping, quickly becoming popular with various styles including denim and sports pants, designed to flatter different body types [8] - The comfortable denim series offers five styles, including loose straight jeans and designer collaborations, ensuring a fit for various body shapes and fashion preferences [9] - The popular shirt series features designs from renowned global designers, integrating high fashion into everyday wear [10]