结构偏强+总量偏弱

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2025年房地产春季投资策略:三底叠加,筑底在望
申万宏源· 2025-03-12 01:31
Investment Rating - The report maintains a "Positive" rating for the real estate sector, indicating an optimistic outlook for the industry [5][74]. Core Insights - The report highlights that the real estate market is expected to experience a structural strength while overall volume remains weak, with a forecast of a bottoming out in the market [5][34]. - It emphasizes the importance of the residents' balance sheet and housing prices as key determinants of market dynamics [5][6]. Market Overview - The current market situation shows that demand is supported while supply is constrained, suggesting a potential reversal in supply-demand dynamics, particularly in first and second-tier cities by 2025 [6][65]. - The report notes that since 2021, the real estate market has undergone significant adjustments, with a notable decline in new housing sales while second-hand housing transactions have increased [38][71]. Demand and Supply Analysis - The total housing transaction volume is projected to decline to 1.39 billion square meters in 2024, below the estimated mid-term demand of 1.43 billion square meters, indicating underlying demand support [6][39]. - The overall inventory level is high at 4.5 billion square meters, with a significant portion concentrated in third and fourth-tier cities, leading to a short-term effective inventory shortage in first and second-tier cities [58][65]. Financial Metrics - The report estimates that the national second-hand housing prices have dropped by 31% since 2021, significantly impacting the residents' asset-liability ratio, which is expected to reach 13.2% by 2024 [6][44][49]. - The housing market's total value is projected to decline to 285 trillion yuan by the end of 2024, reflecting a cumulative drop of 27% from the peak in 2021 [6][44]. Future Outlook - The report anticipates that by 2025, new housing sales will decrease by 4.5%, while second-hand housing sales are expected to increase by 6.2%, indicating a shift in market dynamics [71][69]. - It predicts that the real estate sector will see a structural rebound, particularly in first and second-tier cities, with quality real estate companies likely to replicate the supply-side reform logic seen in the coal industry [5][74]. Investment Recommendations - The report recommends focusing on high-quality real estate companies such as Binjiang Group, China Resources Land, and Poly Developments, among others, while also highlighting opportunities in undervalued firms and those benefiting from urban renewal policies [5][74].