Core Viewpoint - The integration of Juyuan Qinchuan into Douyin E-commerce signifies a shift from a dual-track model to a unified approach, focusing on balancing advertising ROI, user experience, and platform efficiency [2][3][4]. Group 1: Structural Changes - Juyuan Qinchuan will be merged into Douyin E-commerce, becoming a secondary department and reporting to Douyin E-commerce head Wei Wenwen, instead of the previous commercial product and technology head Zhao Xiuying [3]. - The algorithm teams from both Juyuan Qinchuan and Douyin E-commerce will be consolidated, allowing for better synergy between advertising and natural traffic [4][5]. Group 2: Operational Implications - The merger indicates that Juyuan Qinchuan will now be responsible for overall goals related to GMV, merchant experience, and user experience, rather than just advertising revenue [3][4]. - The integration aims to enhance the efficiency of advertising cost reimbursement policies, which are crucial for reducing merchant operating costs and improving ROI [5][6]. Group 3: Strategic Goals - Douyin E-commerce aims to improve its settlement rate and reduce merchant operating costs as core business objectives for 2025, following the merger [6][7]. - The adjustment is seen as a response to the competitive landscape, with Douyin E-commerce's GMV reaching 3.5 trillion, but still lagging in settlement rates compared to industry leaders [6][7].