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港股异动 | 阿里影业(01060)大涨超17% 近半个月来累涨近1.4倍 公司聚焦大麦演出以及IP衍生品
智通财经网· 2025-06-09 02:39
Group 1 - Alibaba Pictures has seen a significant stock increase of over 17%, with a cumulative rise of nearly 1.4 times since May 20, reaching HKD 1.12 per share and a trading volume of HKD 613 million [1] - CICC's research report suggests that Alibaba Pictures should consider rebranding to Damai Entertainment, focusing on four strategic directions: content leadership, user growth, enhanced commercial derivative capabilities, and active overseas expansion [1] - The report highlights the entertainment sector's peak season from May to October, with a projected 5.1% year-on-year growth in ticket sales for large-scale performances during the 2025 May Day holiday [1] Group 2 - Huachuang Securities indicates a strong recovery for the company in 2025, with a stable market share for Taopiaopiao and several major films like "Catching Spies" and "East Extreme Island" expected to contribute to growth [2] - The live performance sector is anticipated to continue its growth trajectory, with Damai leading in the primary ticketing market and benefiting from this growth [2] - Alibaba's IP derivatives, including partnerships with brands like Sanrio and Pokémon, are expected to enhance revenue through e-commerce channel development and brand incubation [2]
奈飞(NFLX.US)升级流媒体服务:极简界面+泛娱乐布局
智通财经网· 2025-05-07 13:58
智通财经APP获悉,全球流媒体巨头奈飞(NFLX.US)近日对其平台进行重大改版,旨在通过更清晰的界 面设计与智能推荐系统,解决用户"选择困难症",同时强化对游戏、体育等新兴内容品类的曝光。 据了解,新版电视端主页摒弃了过往的密集排版,转而采用极简化布局。核心变化包括首页增设游戏相 关推广专区,实时推送直播活动预告(如电竞赛事)、游戏改编作品更新动态,并与奈飞近年重金布局的 游戏业务形成联动。 过去几年间,奈飞扩大了其提供的节目类型,在电子游戏和国家橄榄球联盟和摔跤等现场活动上投资了 数十亿美元。此次改版被视为其从"纯影视平台"向"综合娱乐平台"转型的关键举措。 奈飞首席产品官Eunice Kim在发布会上强调:"新界面需同时承载电影、剧集、游戏、体育直播等多元 内容,并保持奈飞一贯的流畅体验。"值得一提的是,作为流媒体行业AI应用的先行者,奈飞此次升级 进一步深化技术渗透。 总的来说,在迪士尼+、HBO Max等竞品围剿下,奈飞此次改版折射出流媒体行业的新趋势:当用户基 数触达天花板,通过精细化运营提升单用户价值成为破局关键。这一策略调整或将引发行业跟风,推动 流媒体竞争从"内容军备赛"转向"体验创新赛"。 ...