综合金融效能
Search documents
精准定位“保险+服务”新模式,中信保诚人寿发布“康、养、育、富”全生命周期产品服务体系
Bei Jing Shang Bao· 2025-10-24 12:57
Core Insights - The article discusses the evolving landscape of China's economy and the challenges it faces, including demographic changes and increased health care demands, highlighting the importance of financial institutions in creating a comprehensive service ecosystem to support high-quality economic development [1] Group 1: Product and Service Development - CITIC Prudential Life Insurance launched a comprehensive service ecosystem named "Health, Nurturing, Education, and Wealth" to cover the entire life cycle of customers, marking a strategic shift from "risk compensation" to "service empowerment" [1][2] - The company has developed a product matrix that includes a combination of "lifetime critical illness + medical insurance" and various medical insurance plans to create a full-process health protection loop [2] - In the area of retirement, CITIC Prudential introduced an innovative product combination of "individual pension + tax-advantaged nursing insurance" to support diverse retirement living arrangements [2] Group 2: Strategic Initiatives - The "Future Home" elderly care project was launched to integrate traditional family care with diversified elderly services, aiming to create a comprehensive elderly care service system that includes health protection, spiritual nourishment, and life experiences [2] - CITIC Group emphasizes the importance of "elderly finance" as a key area for the life insurance industry, focusing on customer needs across the life cycle and aiming to provide one-stop solutions that encompass wealth planning and health services [3]