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“再造一个解放” ,“解放绿动”瞄准后市场千亿级产业增长空间
Core Insights - The commercial vehicle industry is undergoing a critical transformation period characterized by deep competition, rising demand for low-end products, and the influx of new players, prompting the need for strategic shifts in business models [3][5][6] - FAW Jiefang aims to transition from a traditional vehicle manufacturer to a comprehensive solution provider focusing on the entire lifecycle of vehicles, including both traditional and new energy sources, and balancing domestic and international markets [3][5][6] Group 1: Market Challenges and Strategic Responses - The Total Cost of Ownership (TCO) challenges faced by freight operators, such as fluctuating oil prices, high maintenance costs, low vehicle residual values, and counterfeit products, are being addressed through the launch of the "Jiefang Green Movement" brand [1][3] - FAW Jiefang's strategy includes expanding into the aftermarket sector, which is projected to have a market size exceeding one trillion, with a significant business opportunity estimated in the hundreds of billions based on existing vehicle ownership [7][9] Group 2: Business Model and Growth Plans - The "Jiefang Green Movement" brand will focus on three main areas: spare parts services, remanufacturing, and vehicle refurbishment and modification, aiming to enhance the lifecycle value of commercial vehicles [9][11][15] - The company plans to achieve over 10 billion in sales within three years through a structured approach that includes product development, channel expansion, and innovative marketing strategies [16][18] Group 3: Commitment to Sustainability - FAW Jiefang is committed to defining standards for a low-carbon circular economy in the commercial vehicle sector, aligning with national policies on green manufacturing and recycling [5][9] - The establishment of the Jiefang Green Remanufacturing Technology Co., Ltd. marks a significant step in fulfilling the company's mission to lead in the green transformation of the commercial vehicle industry [9][20]