Core Viewpoint - The "Xing'an League Green Agricultural and Animal Products Supply and Marketing Matchmaking Conference" aims to promote local agricultural products and establish a comprehensive green agricultural product industry chain, enhancing the brand image of "Xing'an Products, Safe Choices" [2][5]. Group 1: Agricultural Products and Branding - Xing'an League is located in a prime agricultural zone, producing high-quality rice, beef, lamb, and various grains, with the brand value of Xing'an rice exceeding 30 billion [4][5]. - The region has established itself as a national-level modern agricultural industrial park, integrating digital planting and full industry chain consolidation to drive industrial upgrades [4][5]. - The "Xing'an Products, Safe Choices" brand has gained significant recognition among consumers [2]. Group 2: Cold Chain Logistics Development - The newly launched cold chain logistics park in Zhalantun integrates storage, processing, and distribution functions, addressing preservation and cost challenges in the agricultural product supply chain [5][8]. - The logistics system aims to create a cost-effective hub that connects the eastern Inner Mongolia region with Northeast China, enhancing the efficiency of high-quality agricultural products reaching the national market [8]. Group 3: Industry Collaboration and Events - The matchmaking conference invited representatives from key regions such as Beijing-Tianjin-Hebei and the Guangdong-Hong Kong-Macao Greater Bay Area to deepen cooperation between production and sales [7]. - A five-day "Warm Winter Consumer Season" event was held concurrently, allowing consumers to directly purchase and experience high-quality agricultural products [10]. - A total of 21 enterprises from various regions signed cooperation agreements covering areas such as deep processing of agricultural products, cold chain logistics, and modern agriculture [11].