Workflow
绿色智能家电消费升级
icon
Search documents
“供需适配”新政将助家电智能绿色升级,国补会否延续仍需观察
Di Yi Cai Jing· 2025-11-26 11:45
Core Viewpoint - The recent implementation plan by multiple Chinese government departments aims to enhance the adaptability of supply and demand in consumer goods, particularly focusing on innovation in the home appliance sector, promoting smart, green, and personalized upgrades [4][5][6] Group 1: Policy Initiatives - The plan emphasizes accelerating the application of new technologies and models, particularly in smart home and consumer electronics industries, with goals to create landmark products and innovative enterprises [4] - It encourages the development of flexible and customized manufacturing models in home appliances and furniture, integrating consumer data with production systems to better meet personalized demands [4][5] - The plan supports the integration of artificial intelligence in product development, promoting tools like generative AI and 3D digital design, and encourages the creation of smart home experience centers [4][5] Group 2: Product Development and Market Expansion - The initiative aims to expand the supply of unique and new products, promoting green and energy-efficient appliances, and establishing national standards for smart home interoperability [5] - It encourages the development of products suitable for rural environments, including energy-efficient kitchen appliances and smart home solutions, along with services for product maintenance and recycling [5] - The plan focuses on health product innovation, particularly in wearable devices, and aims to enhance home health management applications [5] Group 3: Targeted Consumer Needs - The initiative seeks to match diverse consumer needs by promoting caregiving products and optimizing offerings for the elderly, including the development of service robots and multifunctional care beds [5] - It emphasizes the importance of financial support to facilitate the upgrade of consumer goods, leveraging policies for equipment renewal and trade-in programs [5][6] Group 4: Market Outlook - Industry experts believe that the new policy will stabilize market expectations in the short term and drive the upgrade of green smart appliances in the long term, contributing to high-quality development in the home appliance sector [6]