国务院常务会议对银发经济和养老服务发展作出相关部署，要求进一步释放银发消费需求，发挥消费补 贴等政策牵引作用，打造一批银发消费新场景新业态 文｜《财经》记者 邹碧颖 编辑 | 王延春 2月24日，国务院常务会议召开，对银发经济与养老服务发展相关工作作出部署。会议指出，中国银发 经济具备巨大发展潜力，需完善支持举措、强化政策落地，推动养老事业与养老产业协同发展，为应对 人口老龄化筑牢支撑。同时明确要求，进一步释放银发消费需求、提升老年群体消费能力，发挥消费补 贴等政策牵引作用，打造一批银发消费新场景、新业态。 中国正面临深刻的人口老龄化挑战。国家统计局最新数据显示，截至2025年底，全国60岁及以上人口约 3.2亿人，占全国总人口的23%；其中65岁及以上人口约2.24亿人，占比达15.9%。当前我国仍处于中度 老龄化社会阶段，而据预测，到2035年左右，全国60岁及以上老年人口将突破4亿人，占总人口比重超 30%，正式进入重度老龄化阶段。 4亿老年人口的规模，约等于美国与意大利的人口总和。另据《中国统计年鉴2025》数据，2024年中国 老年人抚养比达22.8%，即约4名劳动人口需抚养1名老年人，且该比例呈持 ...

Core Viewpoint - The joint measures issued by multiple government departments aim to cultivate the elderly care service industry and promote the silver economy, ensuring fair competition and market vitality in the sector [1][3]. Group 1: Brand Development - Support for the establishment of distinctive branding for chain elderly care service providers to enhance brand recognition [4]. - Encouragement for elderly care service providers to implement trademark strategies and protect their brands [4]. - Promotion of quality elderly care brands through various initiatives to create leading enterprises in the sector [4]. Group 2: Market Supply and Demand - Optimization of elderly care services and products to meet community needs, including home care services and specialized medical assistance [6]. - Development of platforms for supply and demand matching in the elderly care market, enhancing resource utilization and facilitating connections among stakeholders [6]. Group 3: Technological Empowerment - Encouragement for technological advancements in elderly care, including the use of AI, big data, and robotics to enhance service delivery [7]. - Support for the application and testing of smart elderly care products within service institutions to improve user experience [7]. Group 4: Development Environment Optimization - Creation of a fair competitive environment by prohibiting restrictive clauses in government procurement processes for elderly care services [8]. - Establishment of standards and certification systems for elderly care products and services to ensure quality and safety [8]. Group 5: Support Measures - Improvement of government services for elderly care providers, including streamlined licensing processes and access to information on policies and resources [11]. - Provision of land and operational support for elderly care facilities, prioritizing areas based on local aging population needs [11].

Core Viewpoint - The Ministry of Civil Affairs has issued a comprehensive policy document aimed at promoting technological innovation in civil affairs, which is expected to create new opportunities in the silver economy, particularly in sectors like elderly care service robots and rehabilitation assistive devices [1][2]. Group 1: Policy Overview - The document outlines 14 specific measures across five areas, including strengthening key core technology breakthroughs and promoting the application of technological achievements in civil affairs [1]. - By 2030, the policy aims to enhance the innovation system in civil affairs, increase technological investment, and improve innovation levels and efficiency [1]. Group 2: Industry Opportunities - The elderly care service robot sector is highlighted as a key area for growth, with the market expected to exceed 30 billion yuan by 2025, reflecting a compound annual growth rate of over 30% [2]. - The policy encourages the integration of elderly care service technologies with various service scenarios, aiming to develop comprehensive solutions for elderly care [2]. Group 3: Rehabilitation Assistive Devices - The policy emphasizes the development of the rehabilitation assistive device industry, promoting the use of new technologies and expanding service networks [3]. - Advanced technologies such as brain-computer interfaces are identified as having significant potential in the rehabilitation assistive device sector, particularly for neurological rehabilitation and mental health treatment [3]. Group 4: Challenges and Solutions - Current challenges in the elderly care and rehabilitation sectors include technological bottlenecks and insufficient integration of technology with service scenarios [4]. - The policy addresses these issues by focusing on key innovation directions and fostering new growth drivers in the silver economy [5]. Group 5: Future Outlook - The convergence of cutting-edge technologies with industry is expected to lead to high-quality development in core sectors like elderly care service robots and rehabilitation assistive devices [5]. - The anticipated integration of innovative products and the establishment of industry standards are likely to attract more social capital and facilitate the commercialization of innovations [5].

仍处于初级阶段 在今年的广东两会上，记者留意到，多位政协委员聚焦养老服务机器人产品建设的小切口，围绕场景对 接、标准制定、数据治理、产业链强化和人才培养等维度，为养老服务高质量发展建言献策，希望智能 化养老服务机器人拓宽实际应用场景，推动养老服务机器人产业在银发经济领域激发更多活力。 根据广东省工业和信息化厅的数据，广东共有规上老年用品企业6814家，2024年营收规模超6500亿元， 形成了相对完整的产业链。 要回应真实需求 养老服务机器人如何才能让老人"用得好"？在行业人士看来，问题并不是"老人需不需要养老服务机器 人"，而是"养老服务机器人设备如何实现供需的有效对接"。广东省民政厅的数据显示，截至2024年年 底，全省60岁及以上常住老年人口达1899万人，预计2030年将进入中度老龄化社会。民盟广东省委员会 认为，面对庞大的养老服务需求以及有限的养老服务人力资源，发展有效适应养老服务各类应用场景的 养老服务机器人产业十分必要，而且也有着广阔的产业发展前景。 民盟广东省委员会认为，接下来应当结合养老服务需求，制定广东省养老服务机器人的技术能力分级标 准(按用户状态、场景复杂度)，明确不同等级产品的核心功 ...

Group 1 - The core document released by multiple government departments aims to cultivate and activate the elderly care service operators, promoting structural reforms in the supply side of elderly care services and enhancing the silver economy [1] - The elderly care service operators are essential for providing services, while the elderly are the consumers, creating a mutually beneficial relationship [2] - The document emphasizes the importance of protecting the legal rights of both elderly consumers and service operators to ensure sustainable development and healthy competition in the sector [2] Group 2 - The new measures include support for stable operations in terms of land, duration, and funding, helping operators develop long-term plans and enhance investment confidence [3] - The initiative aims to create a market-oriented elderly meal service network, with a focus on sustainability and accessibility, achieving full coverage in urban areas [3] - The number of elderly meal service points has increased significantly, with a rise from 184 to 333 primary meal service locations [3] Group 3 - Recent policies have been introduced to expand service consumption, with a focus on elderly care as a foundational service sector [4] - By 2025, 210 pilot areas are expected to establish 6,255 convenience living circles, covering 150.3 million commercial outlets related to elderly care and domestic services [5] - The government is promoting various activities to stimulate elderly service consumption, including the establishment of special zones at trade fairs for elderly care products and services [5] Group 4 - The new measures propose 14 specific initiatives across five areas, including brand development, market supply-demand matching, technological empowerment, environmental optimization, and increased support for resources [7] - The integration of technology in elderly care services is seen as a key driver for improving service efficiency and quality, transitioning from traditional care to smart care solutions [8] - The focus on developing elderly care robots and other assistive technologies aims to address the pain points in elderly living, enhancing the quality of life for seniors [8]

Group 1 - The core viewpoint of the news highlights a series of new welfare policies aimed at enhancing public well-being and boosting consumer spending, particularly through the implementation of the "National Subsidy" program and other initiatives [1][2] - The new "National Subsidy" policy expands its coverage to include advanced technology products such as smart glasses and smart home devices, aiming to lower the barriers for consumers to access these innovations and accelerate the market shift towards intelligent, high-end, and green consumption [1] - The "old-for-new" policy specifically targets rural areas to improve consumption convenience, thereby helping rural residents upgrade their daily necessities and narrowing the urban-rural consumption gap [1] Group 2 - The new welfare policies also focus on cost reduction and efficiency improvement, exemplified by the expansion of the medical insurance personal account sharing policy, which now allows for broader coverage and easier access for family members across provinces [3] - The initiative aims to alleviate medical expenses for the public while enhancing the efficiency of medical insurance fund utilization, fostering a sense of care and support across regions [3] - Additionally, the promotion of green consumption is emphasized through a comprehensive action plan that includes 20 specific measures to encourage sustainable consumption practices, aiming to reduce living costs and make green choices a natural part of daily life [3] Group 3 - The government is also addressing the needs of the elderly population through measures that promote the development of elderly care services and products, including mobile bathing services and the encouragement of robotics in elderly care [5] - These initiatives aim to meet the daily care and emotional support needs of the elderly, fostering collaboration between various industries to provide comprehensive smart elderly care solutions [5] - The successful implementation of these welfare policies relies on effective coordination among local governments and departments, ensuring that the benefits reach households and enhance the quality of life for citizens [5]

Core Insights - The Ministry of Civil Affairs and seven other departments have jointly issued measures to promote the development of the silver economy and support the cultivation of elderly care service operators [1] Group 1: Key Measures - The measures propose 14 specific initiatives across five areas, emphasizing the integration of technology in elderly care services, including the use of big data, artificial intelligence, and Beidou technology for health monitoring and personalized services [1] - There is a strong encouragement for the development of elderly care robots and support for companies developing smart devices to pilot their applications in elderly care institutions [1] - The focus is on transforming the elderly care service system from a "traditional care model" to a "smart quality enhancement model," driven by technological innovation and supply optimization [1] Group 2: Industry Development Focus - The Ministry of Industry and Information Technology aims to enhance the quality of elderly products and promote the widespread application of smart health and elderly care services, focusing on increasing variety, improving quality, strengthening technology, and enforcing standards [2] - Key areas for technological support include the development of humanoid robots, health monitoring devices, and rehabilitation aids for large-scale application in homes, communities, and elderly care institutions [2] - The measures also include building a supply-demand matching platform to address barriers in the silver consumption market, enhancing the shopping experience for the elderly [2]

Core Viewpoint - The Ministry of Civil Affairs and seven other departments have introduced measures to cultivate the elderly care service industry and promote the silver economy, aiming to enhance the vitality of various elderly care service providers and better meet the diverse needs of the elderly population [2] Group 1: Brand Development - The measures emphasize strengthening brand development for elderly care services, encouraging the establishment of distinctive brand signage and enhancing brand recognition [3] - Local civil affairs departments are encouraged to standardize the names and signage of various elderly care service providers to improve brand identification [3] - Support for trademark registration and protection for well-known elderly care brands is also highlighted [3] Group 2: Market Supply and Demand - The measures propose optimizing the supply of elderly care services and age-friendly products, promoting community-based service integration through chain operations [4] - Encouragement for the development of specialized medical accompaniment services and mobile bathing services for the elderly is included [4] - The initiative also promotes the development of age-appropriate clothing and home modifications to create suitable living environments for the elderly [4] Group 3: Supply and Demand Platforms - The establishment of local platforms for elderly care services is encouraged to enhance resource utilization and service integration [5] - Support for exhibitions and trade fairs focused on the silver economy is included to facilitate connections between manufacturers, service providers, and consumers [5] - E-commerce platforms are encouraged to create dedicated sections for elderly products to enhance online and offline shopping experiences [5] Group 4: Technological Empowerment - The measures advocate for technological advancements in elderly care, including the use of big data, AI, and smart home technologies [7] - Support for the development of care robots and other innovative technologies to meet the daily needs of the elderly is emphasized [7] - Collaboration between elderly care institutions and technology developers is encouraged to enhance user experience and facilitate the adoption of new technologies [7] Group 5: Development Environment Optimization - The measures call for a fair competitive environment in the elderly care sector, including the reform of institutional classifications and support policies [8] - Establishment of standards and certification systems for elderly products and services is proposed to guide consumer choices [8] - Protection of elderly rights through education and regulation against fraudulent practices is also highlighted [8] Group 6: Support for Operating Entities - The measures aim to reduce administrative burdens on elderly care institutions and ensure fair pricing practices [9] - Public awareness campaigns to promote positive narratives about elderly care services are encouraged [9] Group 7: Resource Support - Local civil affairs departments are tasked with providing information on elderly demographics and service facilities to support the industry [10] - Streamlining the licensing process for elderly care providers and ensuring land availability for service facilities are also part of the measures [10] - Policies to support the stable operation of elderly care institutions, including financial assistance and regulatory measures, are proposed [10]

Core Insights - The Ministry of Civil Affairs and seven other departments have jointly issued measures to cultivate the elderly care service sector and promote the silver economy, highlighting the importance of technology in enhancing service efficiency and quality [1][2] Group 1: Key Measures - The measures propose 14 specific initiatives across five areas, emphasizing the integration of technology in elderly care services, including the use of big data, artificial intelligence, and Beidou technology for health monitoring and personalized services [1] - There is a strong encouragement for the development of elderly care robots and smart devices, with pilot testing in care institutions to improve service experiences for the elderly [1] - The focus is on transforming the elderly care system from a traditional care model to a smart quality-enhancing model, driven by technological innovation and supply optimization [1] Group 2: Industry Development - The Ministry of Industry and Information Technology aims to enhance the elderly goods industry by focusing on increasing product variety, improving quality, strengthening technology, and enforcing standards [1] - Key areas for technological empowerment include the development of humanoid robots, health monitoring devices, and rehabilitation aids for large-scale application in homes, communities, and care institutions [2] - The measures also include the establishment of a supply-demand matching platform to address barriers in the silver consumption market, enhancing the purchasing experience for the elderly [2]

Core Viewpoint - The aging population in China, exceeding 310 million people aged 60 and above, necessitates the development of a suitable elderly care service system and the promotion of the silver economy as a means to stimulate economic growth and expand domestic demand [1] Group 1: Silver Economy Development - The Ministry of Civil Affairs and eight other departments have jointly issued measures to cultivate elderly care service operators and promote the silver economy [1] - The measures encourage the development of age-appropriate cosmetics and foods that are low in sugar, high in protein, and easy to chew for the elderly [4] - There is a push for clothing companies to create product lines for seniors, focusing on safety features, warmth, and specific functionalities [4] Group 2: Enhancing Elderly Consumer Experience - Plans are in place to establish specialized shopping districts for the elderly and rental/sale points for age-friendly products to facilitate local consumption [8] - E-commerce platforms are encouraged to optimize "senior modes" and create dedicated channels for elderly consumers, simplifying the purchasing process [8] Group 3: Technological Integration in Elderly Care - The measures promote the development of elderly care robots to meet the daily care, emotional support, and social needs of seniors [12] - There is an emphasis on exploring advanced technologies such as brain-machine interfaces and exoskeleton robots to assist elderly individuals with declining physical functions [12] Group 4: Support for Elderly Care Service Providers - By the end of 2025, there will be approximately 41,700 elderly care institutions in China, with private and public-private institutions making up 71.9% of the total [16] - The measures provide substantial support for elderly care service operators in terms of land, funding, and operational environment, ensuring fair competition [16][17] - Administrative inspections of elderly care institutions will be rationalized to minimize disruptions to normal operations, addressing issues like excessive fees and inspections [21]